Lee Odden

Marketing Sherpa 2007 SEM SEO Firm Buyers Guide


Marketing Sherpa has released their 5th annual Buyer’s Guide to SEO and PPC agencies. The new report includes:

  • In-depth profiles of 62 PPC agencies and 104 SEO firms include honest notes on which types of clients each works best with — and who should *not* hire them.
  • Practical 80-page Shopping Overviews guide you through the budgeting, decision-making and RFP process.
  • Easy Scan Charts let you compare-and-contrast dozens of search marketing firms at a glance. Includes factoids on pricing, staffing, and specialization. Great for creating your short-list.

There were 104 SEO companies and 62 PPC agencies profiled. You can buy the guides individually at $199 each or as a bundle for $249. Also, you get both a PDF version immediatley for download and a print copy is mailed to you within 24 hours.

This is the 3rd year my SEO firm, TopRank Online Marketing has been included in the guide. It is also the first time another company from Minnesota has been included besides our agency. I guess bragging about it the past 3 years finally annoyed some of the other firms enough to motivate them to make the effort to fill out the survey. 🙂

Being included in this guide has been very helpful for our business. We’ve had several clients mention that seeing our firm included in the guide added to the selection decision of our agency over others. There are many other factors that go into the decision to hiring a search engine optimization firm, but with competition increasing every year, every little bit helps.

Here’s a link to more info on the Guides.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.