Comments on: Organic Versus Paid Search Results http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: max191 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-536657 max191 Tue, 06 Oct 2009 19:49:17 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-536657 Your blog is timely reinforcement about the purpose of blogs and what I aspire to as well. Really good one!<br>regards<br><a rel="dofollow" href="http://www.charcoalgrillsite.com" rel="nofollow">charcoal grill</a> Your blog is timely reinforcement about the purpose of blogs and what I aspire to as well. Really good one!
regards
charcoal grill

]]> By: Balazs Balint http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-110267 Balazs Balint Fri, 13 Apr 2007 16:30:41 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-110267 There can be many reason that causes the difference of conversion rates. One problem can be targeting. The ones who biuld their campaign on organic traffic do not care too much about targeting. Visitors and page views are the magic words. A million user per day worth nothing if they are not from the targeted audiance. I think it is more natural to think about exact targeting if one pays for the ads. What do You think? Otherwise observation is not the right method of data collection to decide which is the better. Experiment is a much better and not expansive solution for this problem. There can be many reason that causes the difference of conversion rates. One problem can be targeting. The ones who biuld their campaign on organic traffic do not care too much about targeting. Visitors and page views are the magic words.
A million user per day worth nothing if they are not from the targeted audiance. I think it is more natural to think about exact targeting if one pays for the ads. What do You think?

Otherwise observation is not the right method of data collection to decide which is the better. Experiment is a much better and not expansive solution for this problem.

]]> By: Megan http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-84590 Megan Wed, 21 Feb 2007 20:58:17 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-84590 There are nearly as many PPC campaigns that are poorly setup as there are web sites that are poorly optimized for organic results.... Agreed. Many companies are now handing over their campaign management to firms, and blindly. I'd make a bold wager that the huge percentage of marketing budget marketers alloate to PPC agencies would decrease if the terms they bid on converted. PPC participant should be nervous about handing over their budget control and management. Here's a tool: <a href="http://www.industrialsearchenginemarketing.com/blog/2007/02/12/pay-per-click-customers-bill-of-rights/" rel="nofollow">PPC Customer's Bill of Rights</a> There are nearly as many PPC campaigns that are poorly setup as there are web sites that are poorly optimized for organic results….

Agreed. Many companies are now handing over their campaign management to firms, and blindly. I’d make a bold wager that the huge percentage of marketing budget marketers alloate to PPC agencies would decrease if the terms they bid on converted. PPC participant should be nervous about handing over their budget control and management. Here’s a tool: PPC Customer’s Bill of Rights

]]> By: Book Review of the Week - Search Engine Optimization: An Hour a Day » thinks http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-41437 Book Review of the Week - Search Engine Optimization: An Hour a Day » thinks Thu, 16 Nov 2006 03:51:24 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-41437 [...] While paid search gets most of the ink, if for no other reason than it helps drive the bulk of Google’s (and others’) revenue, and while results vary by brand and by term, natural search often drives greater click through among consumers. Grappone and Couzin do a great job of describing approaches for each of these steps above to ensure your business succeeds. Do yourself a favor and pick up a copy for yourself. [...] [...] While paid search gets most of the ink, if for no other reason than it helps drive the bulk of Google’s (and others’) revenue, and while results vary by brand and by term, natural search often drives greater click through among consumers. Grappone and Couzin do a great job of describing approaches for each of these steps above to ensure your business succeeds. Do yourself a favor and pick up a copy for yourself. [...]

]]> By: Conversions aus SEO und PPC (SEM) nahezu vergelichbar » q48 :: Online Marketing News & Trends http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27404 Conversions aus SEO und PPC (SEM) nahezu vergelichbar » q48 :: Online Marketing News & Trends Tue, 26 Sep 2006 10:39:38 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27404 [...] via Clickz, Jojo, Revenews, Online MArketing Blog, SEW Von pascal Reaktionen auf diesen Beitrag via RSS 2.0 Bitte kommentieren Sie oder diskutieren via Trackback weiter! Kommentare Bitte kommentieren Sie! [...] [...] via Clickz, Jojo, Revenews, Online MArketing Blog, SEW Von pascal Reaktionen auf diesen Beitrag via RSS 2.0 Bitte kommentieren Sie oder diskutieren via Trackback weiter! Kommentare Bitte kommentieren Sie! [...]

]]> By: Click Fraud Concerns Crossover to Mainstream Media - SEO Blog - Metamend http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27242 Click Fraud Concerns Crossover to Mainstream Media - SEO Blog - Metamend Mon, 25 Sep 2006 20:08:55 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27242 [...] Though there is a great deal of controversy over click fraud, data provided by WebSideStory shows a 3.4% conversion rate for sites visited from PPC ads v/s a 3.13% conversion rate for sites visited from an organic placement. Lee Odden at the TopRankBlog wrote a good review of the report today. Clearly, paid search advertising works but with an estimate billion or more dollars per year in fraudulent charges, advertisers are starting to demand much stronger accountability on the part of the paid search providers. [...] [...] Though there is a great deal of controversy over click fraud, data provided by WebSideStory shows a 3.4% conversion rate for sites visited from PPC ads v/s a 3.13% conversion rate for sites visited from an organic placement. Lee Odden at the TopRankBlog wrote a good review of the report today. Clearly, paid search advertising works but with an estimate billion or more dollars per year in fraudulent charges, advertisers are starting to demand much stronger accountability on the part of the paid search providers. [...]

]]> By: Lee Odden http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27197 Lee Odden Mon, 25 Sep 2006 17:11:18 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27197 The announcement from WebSideStory makes no distinction that the websites included in the data were optimized or not. There are nearly as many PPC campaigns that are poorly setup as there are web sites that are poorly optimized for organic results. It would be interesting to see a study that specifically compares sites that are well optimzed for both in similar industry verticals. However, "well optimized" is a very subjective term. The announcement from WebSideStory makes no distinction that the websites included in the data were optimized or not.

There are nearly as many PPC campaigns that are poorly setup as there are web sites that are poorly optimized for organic results.

It would be interesting to see a study that specifically compares sites that are well optimzed for both in similar industry verticals. However, “well optimized” is a very subjective term.

]]> By: Andreas Ramos http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27181 Andreas Ramos Mon, 25 Sep 2006 16:06:09 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27181 This is very misleading. Industry averages are only that: averages. It's like saying the average height of men in the USA is 5'9" and then declaring this proves basketball players are 5'9". The overall average conversion rate may be 3.4%, but that includes the vast majority of websites that are poorly optimized for online business. Sites with good strategy, marketing, etc. can get much higher conversion rates. I'm a co-founder and director of a 45-staff agency; many of our clients get 10%-20% conversion rates in PPC. For many of them, due to their specific markets, SEO and natural search is not relevant. PPC works very well. This is very misleading. Industry averages are only that: averages. It’s like saying the average height of men in the USA is 5’9″ and then declaring this proves basketball players are 5’9″. The overall average conversion rate may be 3.4%, but that includes the vast majority of websites that are poorly optimized for online business. Sites with good strategy, marketing, etc. can get much higher conversion rates. I’m a co-founder and director of a 45-staff agency; many of our clients get 10%-20% conversion rates in PPC. For many of them, due to their specific markets, SEO and natural search is not relevant. PPC works very well.

]]> By: Bill http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27172 Bill Mon, 25 Sep 2006 15:17:34 +0000 http://www.toprankblog.com/2006/09/organic-versus-paid-search-results/#comment-27172 I agree. Damn right on the money. There is something called an intersection. You do it guy. You do it. Cheers, Bill Fabiolo Venice (Italics) I agree.
Damn right on the money.
There is something called an intersection. You do it guy. You do it.
Cheers,
Bill Fabiolo
Venice (Italics)

]]>