Lee Odden

SEM Certification

The well-known marketing testing site, Marketing Experiments is offering their next paid search management certification course. If you haven’t heard of the site, they’ve been around for ages thoroughly testing various aspects of web marketing. As a result, they have some pretty impressive best practices developed.

Outside of Google’s Advertising Professional, what other PPC or Paid Search certification programs have you used? I am curious what others’ experience has been.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.