Comments on: UnGoogle Your Marketing with Social Media http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Optimize your blog feed with FeedFlare » BloggerDesign.com http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-139874 Optimize your blog feed with FeedFlare » BloggerDesign.com Tue, 05 Jun 2007 13:35:22 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-139874 [...] FeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have. However, FeedFlare is a great addition to any FeedBurner feed as it builds interaction and social media links into each post. FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. [...] [...] FeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have. However, FeedFlare is a great addition to any FeedBurner feed as it builds interaction and social media links into each post. FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item. [...]

]]> By: Israel Rothman http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-110301 Israel Rothman Fri, 13 Apr 2007 17:42:16 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-110301 We routinely rank clients for whatever search they like using specially optimized wordpress blogs in conjuntion with proper SEO We routinely rank clients for whatever search they like using specially optimized wordpress blogs in conjuntion with proper SEO

]]> By: Balazs Balint http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-110275 Balazs Balint Fri, 13 Apr 2007 16:52:33 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-110275 Social media marketing, online marketing, online pr... I think all theese fields tend to return the real root of marketing: honesty and creativity. Viral marketing technics are about creativity, but a long term SMM can be only based on honest, real values. And that good I think. Of course we can't forget the technical basics of SEO, but remember the guideline what Google said throught it's history: "Do everything for the users not for the search engines!" Remeber! Social media marketing, online marketing, online pr… I think all theese fields tend to return the real root of marketing: honesty and creativity. Viral marketing technics are about creativity, but a long term SMM can be only based on honest, real values. And that good I think. Of course we can’t forget the technical basics of SEO, but remember the guideline what Google said throught it’s history: “Do everything for the users not for the search engines!” Remeber!

]]> By: Israel Rothman http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-109578 Israel Rothman Thu, 12 Apr 2007 12:58:05 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-109578 Hey all, youu can have your cake and eat it too: social media can be used for intentional search placement! Hey all, youu can have your cake and eat it too: social media can be used for intentional search placement!

]]> By: Lee Odden http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-89049 Lee Odden Fri, 02 Mar 2007 03:47:40 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-89049 Hey Buck, I have examples from our own efforts of using SMO for clients and our own sites. Most of the measurable outcomes are in the form of increased blog subscribers and incoming links, which as you likely know, possess traffic and ranking benefits. One client, who sells a book on his blog, doubled book sales for the month after one particularly nice run on digg and Stumble Upon. Hey Buck, I have examples from our own efforts of using SMO for clients and our own sites. Most of the measurable outcomes are in the form of increased blog subscribers and incoming links, which as you likely know, possess traffic and ranking benefits. One client, who sells a book on his blog, doubled book sales for the month after one particularly nice run on digg and Stumble Upon.

]]> By: Buck http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-88978 Buck Fri, 02 Mar 2007 01:38:08 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-88978 Do you know of any case sudies where social media optimization has actually worked? How much traffic? Good conversion rates? Do you know of any case sudies where social media optimization has actually worked? How much traffic? Good conversion rates?

]]> By: The Social Media Conversation » Personal Insights on Web 2.0, Blogging, and Business http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-75473 The Social Media Conversation » Personal Insights on Web 2.0, Blogging, and Business Wed, 07 Feb 2007 03:54:11 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-75473 [...] UnGoogle Your Marketing with Social Media — Google is not the only method of “free” traffic anymore. [...] [...] UnGoogle Your Marketing with Social Media — Google is not the only method of “free” traffic anymore. [...]

]]> By: BKM Blog » Blog Archive » links for 2006-11-14 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-65775 BKM Blog » Blog Archive » links for 2006-11-14 Tue, 23 Jan 2007 15:29:42 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-65775 [...] UnGoogle Your Marketing with Social Media [...] UnGoogle Your Marketing with Social Media

]]> By: Lee Odden http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-53740 Lee Odden Fri, 29 Dec 2006 21:47:16 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-53740 thatSEOguy, I have found search engine traffic to be better for conversions as well because the intent of a searcher on a regular search engine is typically focused on a particular outcome. A visitor from a social media site is often less focused and motivated by entertainment, exploration or information rather than the solving of a particular problem. thatSEOguy, I have found search engine traffic to be better for conversions as well because the intent of a searcher on a regular search engine is typically focused on a particular outcome.

A visitor from a social media site is often less focused and motivated by entertainment, exploration or information rather than the solving of a particular problem.

]]> By: thatSEOguy http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-53736 thatSEOguy Fri, 29 Dec 2006 21:41:30 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-53736 How does traffic from social media sites compare to search engine traffic in terms of quality...do you know? From my own experience, search engine traffic converts far better than that of social media. It would be interesting to see a definitive study on this. How does traffic from social media sites compare to search engine traffic in terms of quality…do you know? From my own experience, search engine traffic converts far better than that of social media. It would be interesting to see a definitive study on this.

]]> By: An Alternative to Google Traffic - Try Social Media Marketing (SMM) .:. Joe’s Sem Blog http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-45902 An Alternative to Google Traffic - Try Social Media Marketing (SMM) .:. Joe’s Sem Blog Sun, 03 Dec 2006 21:12:50 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-45902 [...] Social Media Optimisation (SMO) is creating quite a buzz as an alternative to traditional SEM or as Lee Odden puts it, a [...] Social Media Optimisation (SMO) is creating quite a buzz as an alternative to traditional SEM or as Lee Odden puts it, a

]]> By: The Social Experiment » Blog Archive » 6 marketing ideas that will increase your profits 565% overnight. http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-38833 The Social Experiment » Blog Archive » 6 marketing ideas that will increase your profits 565% overnight. Thu, 09 Nov 2006 21:15:49 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-38833 [...] [...]

]]> By: Web 2.0 real estate marketing » Blog Archive » The SEO’s convergence with social media optimization (SMO) has the potential to completely rewrite the rules of traffic and customer acquisition. http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-36048 Web 2.0 real estate marketing » Blog Archive » The SEO’s convergence with social media optimization (SMO) has the potential to completely rewrite the rules of traffic and customer acquisition. Wed, 01 Nov 2006 05:45:46 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-36048 [...] The 8 Free Things Every Site Should Do | Seth Godin at Squidoo [...] The 8 Free Things Every Site Should Do | Seth Godin at Squidoo

]]> By: Rogier Webdesign linklog » Blog Archive » links for 2006-10-11 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-31567 Rogier Webdesign linklog » Blog Archive » links for 2006-10-11 Thu, 12 Oct 2006 09:51:19 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-31567 [...] UnGoogle Your Marketing with Social Media [...] UnGoogle Your Marketing with Social Media

]]> By: When Will SEO Become Obsolete? http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-31194 When Will SEO Become Obsolete? Tue, 10 Oct 2006 15:33:53 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-31194 [...] As more and more online marketers are discovering, search engines are not the only way to drive traffic and sales via the web. [...] [...] As more and more online marketers are discovering, search engines are not the only way to drive traffic and sales via the web. [...]

]]> By: When Will SEO Become Obsolete? » Online Marketing Blog http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-30677 When Will SEO Become Obsolete? » Online Marketing Blog Mon, 09 Oct 2006 21:34:54 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-30677 [...] As more and more online marketers are discovering, search engines are not the only way to drive traffic and sales via the web. [...] [...] As more and more online marketers are discovering, search engines are not the only way to drive traffic and sales via the web. [...]

]]> By: Organic Versus Paid Search Results » Online Marketing Blog http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-27136 Organic Versus Paid Search Results » Online Marketing Blog Mon, 25 Sep 2006 12:52:27 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-27136 [...] For a truly competitive advantage, companies are paying more attention to how they can integrate online and offline marketing efforts, get better performance out of multi channel and social media marketing. [...] [...] For a truly competitive advantage, companies are paying more attention to how they can integrate online and offline marketing efforts, get better performance out of multi channel and social media marketing. [...]

]]> By: Dwight Stickler http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-25758 Dwight Stickler Tue, 19 Sep 2006 00:32:58 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-25758 Lee, Agreed. Lee,

Agreed.

]]> By: Lee Odden http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-25692 Lee Odden Mon, 18 Sep 2006 18:45:51 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-25692 If you really want to boil it down Dwight, it's just marketing. No successful business markets without a focus on ROI. If you really want to boil it down Dwight, it’s just marketing. No successful business markets without a focus on ROI.

]]> By: Lee Odden http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-25691 Lee Odden Mon, 18 Sep 2006 18:44:15 +0000 http://www.toprankblog.com/2006/09/ungoogle-your-marketing-with-social-media/#comment-25691 You bring up a good point Michelle and hopefully marketers will keep in mind that the best results from both a marketing and a user experience perspective will come from providing value. Exploiting social networks for short term gain will indeed degrade the overal experience. It will also shrink the user base of that network making it less of a resource for all. It's not unlike press release distribution in that way. Sending out spammy press releases hurts the wire service credibility and those kinds of releases rarely generate any value for the marketer. Well written and compelling news gives the news wire credibility and also gets picked up by more media. Same goes for interaction with social media. You bring up a good point Michelle and hopefully marketers will keep in mind that the best results from both a marketing and a user experience perspective will come from providing value. Exploiting social networks for short term gain will indeed degrade the overal experience. It will also shrink the user base of that network making it less of a resource for all.

It’s not unlike press release distribution in that way. Sending out spammy press releases hurts the wire service credibility and those kinds of releases rarely generate any value for the marketer. Well written and compelling news gives the news wire credibility and also gets picked up by more media.

Same goes for interaction with social media.

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