Comments on: Blogger Relations 101 http://www.toprankblog.com/2006/10/blogger-relations-101/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 03:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Heather http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-501906 Heather Mon, 17 Nov 2008 22:55:39 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-501906 Thank you, Lee! I agree about finding the right bloggers with the right blogs, and I will definitely use your helpful guidelines! Thanks again! Thank you, Lee! I agree about finding the right bloggers with the right blogs, and I will definitely use your helpful guidelines!

Thanks again!

]]> By: Lee Odden http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-501904 Lee Odden Mon, 17 Nov 2008 22:50:18 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-501904 Heather, I agree the situation seems suspect. You'd do better to pick bloggers you WANT to write about your product and reach out to them. Heather, I agree the situation seems suspect. You’d do better to pick bloggers you WANT to write about your product and reach out to them.

]]> By: Heather http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-501891 Heather Mon, 17 Nov 2008 22:33:08 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-501891 Lee, I have a question. If a blogger emailed us for free products but doesn't give us any information other than a link to his blog and "Want me to write up your shoes for my column? Send me a pair!" - do I take this guy seriously? Am I right to be a little turned off by that? I doesn't seem like he is really interested in writing a real review as he is in getting our pricy product for free...I could be wrong on this though Lee,
I have a question. If a blogger emailed us for free products but doesn’t give us any information other than a link to his blog and “Want me to write up your shoes for my column? Send me a pair!” – do I take this guy seriously?
Am I right to be a little turned off by that? I doesn’t seem like he is really interested in writing a real review as he is in getting our pricy product for free…I could be wrong on this though

]]> By: How To Pitch Yourself As A Guest Blogger | Get Elastic http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-479955 How To Pitch Yourself As A Guest Blogger | Get Elastic Thu, 09 Oct 2008 11:13:36 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-479955 [...] Odden’s Blogger Relations 101 Darren Rowse’s How to Pitch to Bloggers: 21 Tips B.L. Ochman’s How to Pitch [...] [...] Odden’s Blogger Relations 101 Darren Rowse’s How to Pitch to Bloggers: 21 Tips B.L. Ochman’s How to Pitch [...]

]]> By: What’s so great about bloggers? « im.seeking.balance http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-476649 What’s so great about bloggers? « im.seeking.balance Sat, 04 Oct 2008 20:10:33 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-476649 [...] Relations as a new function of their PR department, they’re going to miss out. Check out Lee Odden’s Blogger Relations 101 if you don’t have a clue what I’m talking about (at the bottom of the entry he also [...] [...] Relations as a new function of their PR department, they’re going to miss out. Check out Lee Odden’s Blogger Relations 101 if you don’t have a clue what I’m talking about (at the bottom of the entry he also [...]

]]> By: Put Away Your Shotguns | chrisbrogan.com http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-458430 Put Away Your Shotguns | chrisbrogan.com Fri, 05 Sep 2008 01:55:55 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-458430 [...] up a little bit about blogger relations. Learn from experts like Susan Getgood and Brian Solis and Lee Odden (and dozens more). Learn WHO you’re pitching, even just a little [...] [...] up a little bit about blogger relations. Learn from experts like Susan Getgood and Brian Solis and Lee Odden (and dozens more). Learn WHO you’re pitching, even just a little [...]

]]> By: Digital PR and SEO Series: Part 3 | Online Marketing Blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-455623 Digital PR and SEO Series: Part 3 | Online Marketing Blog Fri, 29 Aug 2008 12:57:20 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-455623 [...] media and news assets or an integrated Push/Pull PR strategy involving both optimization and media/blogger outreach, new corporate “neural pathways” must be laid in order for companies to realize their [...] [...] media and news assets or an integrated Push/Pull PR strategy involving both optimization and media/blogger outreach, new corporate “neural pathways” must be laid in order for companies to realize their [...]

]]> By: How to Pitch to Bloggers | Jacob Morgan's Blog on Social Media, Technology, Marketing, and Life http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-454632 How to Pitch to Bloggers | Jacob Morgan's Blog on Social Media, Technology, Marketing, and Life Tue, 26 Aug 2008 19:59:24 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-454632 [...] Odden has a list of 5 ways to pitch bloggers and Darren Rowse from Pro-Blogger has a 21 tips for pitching bloggers (a bit too much in my [...] [...] Odden has a list of 5 ways to pitch bloggers and Darren Rowse from Pro-Blogger has a 21 tips for pitching bloggers (a bit too much in my [...]

]]> By: Complete Guide to Pitching Bloggers Using Your Personal Brand « Personal Branding Blog - Dan Schawbel http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-420529 Complete Guide to Pitching Bloggers Using Your Personal Brand « Personal Branding Blog - Dan Schawbel Mon, 09 Jun 2008 11:09:46 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-420529 [...] the strategy behind the pitch and the actually content, the less work we have to do to post it. Lee Odden talks about this in more [...] [...] the strategy behind the pitch and the actually content, the less work we have to do to post it. Lee Odden talks about this in more [...]

]]> By: Pitch Me? Strike Out! | Jacob Morgan's Marketing Ideas and Rants http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-413276 Pitch Me? Strike Out! | Jacob Morgan's Marketing Ideas and Rants Sun, 25 May 2008 20:35:35 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-413276 [...] Blogger Relations 101 [...] [...] Blogger Relations 101 [...]

]]> By: Darren Rowse on Targeting and Pitching Bloggers http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-405757 Darren Rowse on Targeting and Pitching Bloggers Sun, 11 May 2008 13:53:45 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-405757 [...] Blogger Relations 101 [...] [...] Blogger Relations 101 [...]

]]> By: PR People Reach Out to Bloggers, Sans Blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-379134 PR People Reach Out to Bloggers, Sans Blog Wed, 02 Apr 2008 03:36:29 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-379134 [...] is to read Lee Odden’s excellent post from back in 2006 but still relevant, aptly titled Blogger Relations 101. He has five tips, well worth reading, under the [...] [...] is to read Lee Odden’s excellent post from back in 2006 but still relevant, aptly titled Blogger Relations 101. He has five tips, well worth reading, under the [...]

]]> By: How Not To Run A Blogger Relations Program | Gauravonomics Blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-377897 How Not To Run A Blogger Relations Program | Gauravonomics Blog Mon, 31 Mar 2008 18:25:45 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-377897 [...] available on how to run a blogger relations program — see Guy Kawasaki, Michael Arrington, Lee Odden, Emergence Media (PDF), Brian Solis (PDF), Shift Communications (PDF), Rohit Bhargava (PDF) and [...] [...] available on how to run a blogger relations program — see Guy Kawasaki, Michael Arrington, Lee Odden, Emergence Media (PDF), Brian Solis (PDF), Shift Communications (PDF), Rohit Bhargava (PDF) and [...]

]]> By: SES New York 2008 Day .5 | Online Marketing Blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-369003 SES New York 2008 Day .5 | Online Marketing Blog Mon, 17 Mar 2008 02:24:55 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-369003 [...] Later in the week on Thursday I’ll be moderating the “Podcast and Audio Optimization” panel at 10am with Daron Babin and Amanda Watlington. Right after that at 11:15 I speak on a panel, “Beyond Linkbait: Getting Authoritative Online Mentions” with Sally Falkow from Expansion Plus and Chris Boggs from eMergent Marketing plus Sage Lewis moderating. This will be a great session and provide some great tips. My presentation will focus on the “Do’s and Don’ts” of Media Relations and Blogger Relations. [...] [...] Later in the week on Thursday I’ll be moderating the “Podcast and Audio Optimization” panel at 10am with Daron Babin and Amanda Watlington. Right after that at 11:15 I speak on a panel, “Beyond Linkbait: Getting Authoritative Online Mentions” with Sally Falkow from Expansion Plus and Chris Boggs from eMergent Marketing plus Sage Lewis moderating. This will be a great session and provide some great tips. My presentation will focus on the “Do’s and Don’ts” of Media Relations and Blogger Relations. [...]

]]> By: davefleet.com » Enough With Blogger Strategies! http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-363022 davefleet.com » Enough With Blogger Strategies! Tue, 04 Mar 2008 21:56:01 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-363022 [...] environment), but these three steps are a good start. For more tips on blogger relations, check out Lee Odden’s excellent primer and work through the links at the [...] [...] environment), but these three steps are a good start. For more tips on blogger relations, check out Lee Odden’s excellent primer and work through the links at the [...]

]]> By: SES London 2008 - TopRank CEO Presents on 3 Panels http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-343601 SES London 2008 - TopRank CEO Presents on 3 Panels Mon, 04 Feb 2008 18:31:17 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-343601 [...] collection of localized examples. Whether it’s PPC trademark issues, engaging legal help or blogger relations, there’s a lot to cover in the hour we have allocated. Moderated by TopRank CEO Lee Odden, [...] [...] collection of localized examples. Whether it’s PPC trademark issues, engaging legal help or blogger relations, there’s a lot to cover in the hour we have allocated. Moderated by TopRank CEO Lee Odden, [...]

]]> By: Reputation 101 - How to protect your brand online | Distilled blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-304045 Reputation 101 - How to protect your brand online | Distilled blog Mon, 17 Dec 2007 19:21:05 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-304045 [...] Blogger Relations 101 [Top Rank] [...] [...] Blogger Relations 101 [Top Rank] [...]

]]> By: Social Rock Star Rules For Little People » aimClear Search Marketing Blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-241668 Social Rock Star Rules For Little People » aimClear Search Marketing Blog Wed, 31 Oct 2007 01:43:06 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-241668 [...] Rock star bloggers, in post after FLIPPIN’ post, WRITE ARTICLES about appropriate methods to pitch blog content. LOL, Magically, that somehow all goes away if you’re promoting the same blog post in emails to [...] [...] Rock star bloggers, in post after FLIPPIN’ post, WRITE ARTICLES about appropriate methods to pitch blog content. LOL, Magically, that somehow all goes away if you’re promoting the same blog post in emails to [...]

]]> By: Welcome to the Party! http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-231128 Welcome to the Party! Wed, 17 Oct 2007 00:42:07 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-231128 [...] Blogger Relations 101  PR Advice for pitching bloggers drew lots of snide comments! [...] [...] Blogger Relations 101  PR Advice for pitching bloggers drew lots of snide comments! [...]

]]> By: Social Media Marketing Secrets for Ecommerce - Get Elastic Ecommerce Blog http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-227301 Social Media Marketing Secrets for Ecommerce - Get Elastic Ecommerce Blog Wed, 10 Oct 2007 18:29:23 +0000 http://www.toprankblog.com/2006/10/blogger-relations-101/#comment-227301 [...] Lee Odden over at TopRank also has a great article on pitching bloggers. [...] [...] Lee Odden over at TopRank also has a great article on pitching bloggers. [...]

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