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Lee Odden

Incisive Media and Danny Sullivan Make Up

Comments | Posted by Lee Odden on Oct 23rd, 2006 in Online Marketing, Search Industry News

Looks like the king of search marketing will continue working with Search Engine Strategies.

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  • This is Good news for SES who I think is facing increasing competition from events like Adtech. I hope Danny will be able to stretch and do something else in addition to SES--something for Danny.
  • With Danny on vacation it must have been a good deal all the same. It's certainly a good outcome for SES, but it looks like Danny plans on doing some of his own events as well.
  • I can just imagine the salary that Incisive had to pony up to keep Danny around. Danny if your reading this, I have some projects that could use some VC money ;)
  • Silly, yet ... that's business.

    I think Incisive found themselves a bit lost in the dark. It's like when you get rid of the leader because you think you know where to go and then all of a sudden, you're lost again.

    In my opinion this was a "test of pride". Incisive wanted to see if they can bully Danny and vise verse.

    I am sure the contract they signed is not 100% of what Danny wanted and yet Incisive also gave in on even drawing something like a "contract".

    Both win.

    It's like when a couple loves each other and can't be without each other but their pride tells them otherwise. Once they split up they both find themselves a bit lost out there. Shortly they are OK with downgrading their "pride" just to get back together.
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