Looks like the king of search marketing will continue working with Search Engine Strategies.
Incisive Media and Danny Sullivan Make Up
Posted by Lee Odden on Oct 23rd, 2006 in Online Marketing, Search Industry News |Leave a Reply
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Silly, yet … that’s business.
I think Incisive found themselves a bit lost in the dark. It’s like when you get rid of the leader because you think you know where to go and then all of a sudden, you’re lost again.
In my opinion this was a “test of pride”. Incisive wanted to see if they can bully Danny and vise verse.
I am sure the contract they signed is not 100% of what Danny wanted and yet Incisive also gave in on even drawing something like a “contract”.
Both win.
It’s like when a couple loves each other and can’t be without each other but their pride tells them otherwise. Once they split up they both find themselves a bit lost out there. Shortly they are OK with downgrading their “pride” just to get back together.
I can just imagine the salary that Incisive had to pony up to keep Danny around. Danny if your reading this, I have some projects that could use some VC money
With Danny on vacation it must have been a good deal all the same. It’s certainly a good outcome for SES, but it looks like Danny plans on doing some of his own events as well.
This is Good news for SES who I think is facing increasing competition from events like Adtech. I hope Danny will be able to stretch and do something else in addition to SES–something for Danny.