The 2007 report from Marketing Sherpa is out on search marketing benchmarks. Last year’s edition showed that SEO agencies beat in-house SEO by 300%. The new edition provides information from 3,944 marketers, agencies, and affiliates on PPC and SEO campaigns as well as eyetracking “heatmaps” to better understand how users view search results pages and ads.
The guide also includes five special reports:
- Search & Shopping
- Search Marketing & Public Relations
- Vertical, Second Tier, Local, and Pay Per Call Search
- Click Fraud — Perception versus Reality
- Search Eyetracking Study Year Two
Overall this is a hefty report with plenty of data to help you make search marketing decisions as well as a tool help sell search marketing upstream to your management team for expanded budgets or the reallocation of budget to things like  natural search optimizaiton, press release optimization and/or blog marketing.
Here’s the page over at Marketing Sherpa with more information about the 2007 Search Marketing Benchmark Guide.
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Let me just add my endorsement. Finally, some real data! Too many of us rely on speculative SEO theories, but here we can actually piece together data to form reasonable and effective solutions for our clients. Go out there and grab one.
[...] Additional resources: Marketing Metrics: 50 + Metrics Every Executive Should Master by Farris, Bendle, Pfeifer, David J. Reibstein Case Study: How to Develop and Deploy a Marketing Dashboard (5 Keys to an Effective Marketing Dashboard) pdf by Patrick LaPointe Email Marketing Benchmark Data for 2006: Recorded Audio Presentation + 11 Powerpoint Slides Online Marketing Blog on Marketing Sherpa Search Benchmark Guide [...]
[...] Additional resources: Marketing Metrics: 50 + Metrics Every Executive Should Master by Farris, Bendle, Pfeifer, David J. Reibstein Case Study: How to Develop and Deploy a Marketing Dashboard (5 Keys to an Effective Marketing Dashboard) pdf by Patrick LaPointe Email Marketing Benchmark Data for 2006: Recorded Audio Presentation + 11 Powerpoint Slides Online Marketing Blog on Marketing Sherpa Search Benchmark Guide [...]
[...] The last Search Marketing Benchmark Guide had budget, heat maps, SEO stats and 5 special reports. Very useful information when you want to discern trends and compare your own budgets and marketing mix to others in the industry. You can still get the 2007 SEM Benchmark Guide here. [...]