Lee Odden

Search Engine Weather Reports

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Yahoo gives a new weather report that they rolled out a search index update but not any more detail than that.

There’s a particular phrase that’s very competitive on Yahoo that I spot check every time an update is announced (286,000,000 search results) and we have 2 of our sites in the top ten for the phrase. With this most recent Yahoo update, we dropped from #1 to #3 and the second listing moved up to #5 which is fine, but Yahoo is completely ignoring our 301 redirects and showing the wrong domain names.

Matt Cutts from Google gave his own weather report as well talking about better handling of supplemental results, related sites, a pagerank export and the insight that there probably won’t be too many huge changes with webspam ranking, but in true Matt-style, he leaves the door open a bit.

What does this mean for most web site owners? Not much. I do appreciate that search engines give a heads up that they’re making changes, but for the most part, it’s just more info for webmasters and SEOs to buzz about in the forums etc.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.