Comments on: Why Use Social Media With Your Press Release? http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sat, 20 Mar 2010 19:33:21 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Content Promotion! » Blog Archive » A Guide to Getting Maximum Link Value from Your Content http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-407933 Content Promotion! » Blog Archive » A Guide to Getting Maximum Link Value from Your Content Fri, 16 May 2008 23:59:11 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-407933 [...] or if your content is ground breaking in its scope you should consider a press release. …a social media press release even Before I write a press release I always read some press release [...] [...] or if your content is ground breaking in its scope you should consider a press release. …a social media press release even Before I write a press release I always read some press release [...]

]]> By: S.T. » Social Media News Release 1.5 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-400789 S.T. » Social Media News Release 1.5 Tue, 29 Apr 2008 10:04:20 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-400789 [...] Ascoltando FIR #338 (sempre con qualche giorno di ritardo mio malgrado… ) ho scoperto che Todd Defren ha recentemente presento una versione aggiornata della Social Media News Release. Se non sapete chi è Todd e di che cosa stiamo parlando, vi basti dare uno sguardo qui e qui. [...] [...] Ascoltando FIR #338 (sempre con qualche giorno di ritardo mio malgrado… ) ho scoperto che Todd Defren ha recentemente presento una versione aggiornata della Social Media News Release. Se non sapete chi è Todd e di che cosa stiamo parlando, vi basti dare uno sguardo qui e qui. [...]

]]> By: The Social Media News Release « The Pen as my Sword http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-370247 The Social Media News Release « The Pen as my Sword Wed, 19 Mar 2008 17:45:20 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-370247 [...] of the media release. For several years now, proponents of social media have been pushing for a social media news release. A staple in the PR professionals duties, many feel the traditional media release is outdated and [...] [...] of the media release. For several years now, proponents of social media have been pushing for a social media news release. A staple in the PR professionals duties, many feel the traditional media release is outdated and [...]

]]> By: Resources for New Media and Social Media PR | Online Marketing Blog http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362962 Resources for New Media and Social Media PR | Online Marketing Blog Tue, 04 Mar 2008 18:42:41 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362962 [...] I’ve been monitoring a number of resources on the topic of new media PR and the hRelease or social media news release and offer some of those links [...] [...] I’ve been monitoring a number of resources on the topic of new media PR and the hRelease or social media news release and offer some of those links [...]

]]> By: Lee Odden http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362902 Lee Odden Tue, 04 Mar 2008 16:24:35 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362902 Jennifer, the links to Todd and Brian's sites will offer one perspective on the SMNR. If using it in conjunction with a pitch to bloggers, you would include a link to the SMNR within the pitch. The SMNR would provide the blogger additional resources with which to understand the story idea - images, audio, video, bookmarks to other resources, etc. Some of the newswires support elements of the SMNR or the actual template from SHIFT. We've found that a SMNR as a web page, or one page media center, can be very productive as a PR focused SEO tactic. Ranking well in the news and standard search engines for keywords related to the story can be instrumental in a pull PR strategy. Both consumers and journalists/bloggers pull themselves to your news through search. Jennifer, the links to Todd and Brian’s sites will offer one perspective on the SMNR. If using it in conjunction with a pitch to bloggers, you would include a link to the SMNR within the pitch. The SMNR would provide the blogger additional resources with which to understand the story idea – images, audio, video, bookmarks to other resources, etc.

Some of the newswires support elements of the SMNR or the actual template from SHIFT.

We’ve found that a SMNR as a web page, or one page media center, can be very productive as a PR focused SEO tactic. Ranking well in the news and standard search engines for keywords related to the story can be instrumental in a pull PR strategy. Both consumers and journalists/bloggers pull themselves to your news through search.

]]> By: Todd Defren http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362877 Todd Defren Tue, 04 Mar 2008 15:30:11 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362877 Hi Jennifer - These links might help you out. http://www.pr-squared.com/2007/10/the_future_of_the_social_media.html http://www.briansolis.com/2007/05/social-media-releases-everything-you.html Hi Jennifer – These links might help you out.
http://www.pr-squared.com/2007/10/the_future_of_the_social_media.html
http://www.briansolis.com/2007/05/social-media-releases-everything-you.html

]]> By: Jennifer Smart http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362876 Jennifer Smart Tue, 04 Mar 2008 15:24:18 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-362876 With the Social Media Release would you send it to Bloggers as a pitch or would you use a traditional pitch without all the tags? Is the SMPR just useful to newswire services, what other channels can I utilize with a SMPR? With the Social Media Release would you send it to Bloggers as a pitch or would you use a traditional pitch without all the tags? Is the SMPR just useful to newswire services, what other channels can I utilize with a SMPR?

]]> By: Essential Steps to Web Traffic to Your Business » WebbyOnline.com http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-163656 Essential Steps to Web Traffic to Your Business » WebbyOnline.com Fri, 13 Jul 2007 18:25:40 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-163656 [...] Why Use Social Media With your Press Release [...] [...] Why Use Social Media With your Press Release [...]

]]> By: Jeff McNeill » Blog Archive » links for 2007-05-26 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-134054 Jeff McNeill » Blog Archive » links for 2007-05-26 Sat, 26 May 2007 13:14:27 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-134054 [...] Why Use Social Media With Your Press Release? » Online Marketing Blog Oct 2006 (tags: pr) [...] [...] Why Use Social Media With Your Press Release? » Online Marketing Blog Oct 2006 (tags: pr) [...]

]]> By:   Food for thoughts (January 31, 2000 - March 26, 2007) by PR (&) Innovation http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-100877   Food for thoughts (January 31, 2000 - March 26, 2007) by PR (&) Innovation Tue, 27 Mar 2007 00:37:32 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-100877 [...] Why Use Social Media… [...] [...] Why Use Social Media… [...]

]]> By: Mediator Tech » How to Write an ADR Press Release for an Online World http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-97512 Mediator Tech » How to Write an ADR Press Release for an Online World Wed, 21 Mar 2007 06:15:05 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-97512 [...] Online Marketing Blog offers examples of effective press releases in the online world: Why Use Social Media with Your Press Release? and Press Releases as Marketing Tools (I’ve used PRWeb and wrote about it a while back). [...] [...] Online Marketing Blog offers examples of effective press releases in the online world: Why Use Social Media with Your Press Release? and Press Releases as Marketing Tools (I’ve used PRWeb and wrote about it a while back). [...]

]]> By: Todd And - The Power To Connect http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-44841 Todd And - The Power To Connect Wed, 29 Nov 2006 23:21:02 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-44841 [...] Why Use Social Media With Your Press Release? (Lee Odden | Online Marketing Blog) [...] [...] Why Use Social Media With Your Press Release? (Lee Odden | Online Marketing Blog) [...]

]]> By: Social Media Release Optimization » Online Marketing Blog http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-41720 Social Media Release Optimization » Online Marketing Blog Fri, 17 Nov 2006 02:22:16 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-41720 [...] One of the key components of the presentation I gave this morning at the Las Vegas Pubcon conference presented the idea of press release optimization and social media news releases in the context of push and pull. But before that, it’s important to understand the market opportunity with news search. [...] [...] One of the key components of the presentation I gave this morning at the Las Vegas Pubcon conference presented the idea of press release optimization and social media news releases in the context of push and pull. But before that, it’s important to understand the market opportunity with news search. [...]

]]> By: PRWeb Podcast Rocks! » Online Marketing Blog http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-38922 PRWeb Podcast Rocks! » Online Marketing Blog Fri, 10 Nov 2006 01:12:17 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-38922 [...] We distributed a press release this morning on the upcoming Pubcon conference and here is the result of my podcast interview with “Mr. Charisma” Mario, from PRWeb. Mario made it effortless and the editing team took care of the rest. [...] We distributed a press release this morning on the upcoming Pubcon conference and here is the result of my podcast interview with “Mr. Charisma” Mario, from PRWeb. Mario made it effortless and the editing team took care of the rest.

]]> By: The Progress Bar » Blog Archive » Social Media Club Boston http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-38801 The Progress Bar » Blog Archive » Social Media Club Boston Thu, 09 Nov 2006 20:18:34 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-38801 [...] More SMPR coverage from Todd Defren at PR-Squared.com, who I met last night and the Online Marketing Blog. Brian Solis has some good information about SMPR as well. David Meerman was there too. [...] [...] More SMPR coverage from Todd Defren at PR-Squared.com, who I met last night and the Online Marketing Blog. Brian Solis has some good information about SMPR as well. David Meerman was there too. [...]

]]> By: Ed Lee http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-37525 Ed Lee Tue, 07 Nov 2006 00:34:05 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-37525 I believe some of Google's troubles can be pointed to localization but the USA Today article seems to imply that most of the disconnect is cultural. If Google indeed allocates more "human" resources, perhaps the y can bridge the gap and give their site the Wikipedia experience that Koreans are seeking. I believe some of Google’s troubles can be pointed to localization but the USA Today article seems to imply that most of the disconnect is cultural.

If Google indeed allocates more “human” resources, perhaps the y can bridge the gap and give their site the Wikipedia experience that Koreans are seeking.

]]> By: Lee Odden http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36763 Lee Odden Sat, 04 Nov 2006 01:13:52 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36763 Good point Ed. Regarding Google and Korea, I wonder how much of it has to do with localization. It seems Google will be allocating more human resources to the region and perhaps nore feet on the ground will give them the insight they need to better compete. Good point Ed. Regarding Google and Korea, I wonder how much of it has to do with localization. It seems Google will be allocating more human resources to the region and perhaps nore feet on the ground will give them the insight they need to better compete.

]]> By: Ed Lee http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36759 Ed Lee Sat, 04 Nov 2006 00:56:54 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36759 Fantastic article! I have always told my clients to consider their press releases as mirror images of their own website and to use SEO and Social Media to maximize visibility. On a slightly different topic, have you heard of the Korean search engine, "Naver"? http://www.usatoday.com/tech/news/2006-04-30-google-south-korea_x.htm I think this is a great example of how social media can hold its ground against Google. Instead of relying on Google algorithms, Koreans prefer tapping into their social communities as resources. -Ed Fantastic article! I have always told my clients to consider their press releases as mirror images of their own website and to use SEO and Social Media to maximize visibility.

On a slightly different topic, have you heard of the Korean search engine, “Naver”?

http://www.usatoday.com/tech/news/2006-04-30-google-south-korea_x.htm

I think this is a great example of how social media can hold its ground against Google.

Instead of relying on Google algorithms, Koreans prefer tapping into their social communities as resources.

-Ed

]]> By: Lee Odden http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36667 Lee Odden Fri, 03 Nov 2006 15:49:34 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36667 David, one of the important reasons to use social media in press releases is for the audience. Delicious links are not for bookmarking in a press release, they are links to a collection of resources hosted at Delicious for journalists - to make it easier for them to write a story on the topic being pitched. The microformats issue with news releases is something under discussion and development over at the <a href="http://groups.google.com/group/newmediarelease" rel="nofollow">New Media Release Group</a> David, one of the important reasons to use social media in press releases is for the audience. Delicious links are not for bookmarking in a press release, they are links to a collection of resources hosted at Delicious for journalists – to make it easier for them to write a story on the topic being pitched.

The microformats issue with news releases is something under discussion and development over at the New Media Release Group

]]> By: David Evans http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36665 David Evans Fri, 03 Nov 2006 15:41:49 +0000 http://www.toprankblog.com/2006/10/why-use-social-media-with-your-press-release/#comment-36665 Interesting. I got turned on to this last night at the Boston SMG event. If adding video and Delicious links (why Delicious?) and tags to press releases is what this is all about, its a good start. Clarification, tags are not "Technorati" or any other company. They can be used/accesed via many blog and traditional search engines. In fact, I bet someone will come up with a specific Delicious clone for press releases. Only a million people use Delicious, whereas many more use Yahoo bookmarking service. And why Flickr? I love and use it daily, but who decided that was the place to stuff all your images? Just wondering if anyone is thinking about this stuff. How about digging into the Atom specification and seeing what's in there that could be used to further improve the usability and readability of news? I can see parsers going through press releases, finding tags, looking up related tags, jumping over to other releases and digging up much deeper meaning in terms of the how the news relates to the space the company competes in. The specification seems more like a better practices guide. I was expecting more RSS, search and linking capabilities, which is what real microformats are about. Interesting. I got turned on to this last night at the Boston SMG event. If adding video and Delicious links (why Delicious?) and tags to press releases is what this is all about, its a good start.

Clarification, tags are not “Technorati” or any other company. They can be used/accesed via many blog and traditional search engines. In fact, I bet someone will come up with a specific Delicious clone for press releases. Only a million people use Delicious, whereas many more use Yahoo bookmarking service. And why Flickr? I love and use it daily, but who decided that was the place to stuff all your images? Just wondering if anyone is thinking about this stuff.

How about digging into the Atom specification and seeing what’s in there that could be used to further improve the usability and readability of news?

I can see parsers going through press releases, finding tags, looking up related tags, jumping over to other releases and digging up much deeper meaning in terms of the how the news relates to the space the company competes in.

The specification seems more like a better practices guide. I was expecting more RSS, search and linking capabilities, which is what real microformats are about.

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