Lee Odden

Yahoo Sending Invites for Upgraded Sponsored Search

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I guess it’s the night for emails from the search engines. Yahoo sent out an email to Yahoo Search Marketing advertisers with a notice that Yahoo is now allowing them to request an invitation to upgrade. That’s an interesting spin isn’t it? Have your advertisers ask to upgrade? What it really means is a phased approach at rolling out the new program:

“Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year. You’ll be notified of your upgrade date at least two weeks in advance. You’ll also be able to access a preview of what your account will look like after the upgrade.”

Some of the new features include:

  • Fast ad activation (no more 3-5 days)
  • Better geo targeting
  • Campaign scheduling
  • Contextual relevancy is determined by your ad text and landing page text
  • Keywords can be automatically inserted into titles and descriptions

There’s more info at the purple, shiny upgrade center or you can take a spin in a handy Flash tutorial. There’s also a blog, but it wasn’t live yet as I wrote this post.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.