All about the intersection of search engine & social media marketing, optimization and online public relations.
I’ve been working with SoloSEO, a web based SEO project management solution, and it’s a good start to what could be quite a nice system. It doesn’t have quite all the features I’d like, but it does work well at keyword research and ties into search engines for inindex and backlink reporting.
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This Friday I will be doing an online radio interview with eMarketing Talkshow about “Push and Pull Online Public Relations”. I’ll be talking with Cindy Turrietta about the market opportunity with online PR, explaining the concept of push and pull with examples of each as well as considerations on measuring results.
With all the buzz about optimizing and marketing with social media as well as the emerging meme in public relations on the social media news release format, there is an opportunity to help marketers better understand how these concepts can be applied in a practical manner.
Danny Sullivan has posted a nice goodbye message over at Search Engine Watch. All  of the contributors will be going with Danny and Elisabeth Osmeloski will continue as Managing Editor.
It’s pretty amazing to think Danny is moving on but I guess that’s how things grow and evolve. Search Engine Land will be his new home for covering the search engine industry as of tomorrow.¬† You can read and leave comments over at the Search Engine Watch forums.
Rand posts a great interview with Neil Patel and Cameron Olthius from ACS and the Pronet Advertising blog where he asks about their tactics, their business and some of the politics and intrigue surrounding Digg.
20 Real Facts about Matt Cutts from Chris Winfield including fun tidbits like: Matt is 34, goes to Burning Man and no longer has his top secret security clearance.
Google AdWords Ingnores Redirected Landing Page URLS - Chris from e-consultancy reports the problems he’s having with Google ignoring the redirect urls they use in the AdWords campaign. Google sends those visitors to the web site home page rather than the redirect destination.
Yahoo Search Marketing sent out an email today announcing changes. Some of the manage bids information will be removed and replaced with “Estimated Average Position” and “Bid Range for Top Positions”.
Here are the details from the email:
In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.
These columns will be replaced with two new columns of data:
One of the blogs I’ve recently added to my blog roll is Joe Morin’s Travels and I noticed a post he made about some kind of marriage proposal during the Super Bowl he’s going to be promoting. Don’t worry ladies, Joe’s not the one doing the proposing. (800,000 women sigh relief)
Andy Atkins-Kr?ºger is covering the Search Engine Strategies conference in Paris this week and today quotes Francois Bourdoncle, CEO and founder of France-based search engine Exalead in the opening keynote of Search Engine Strategies Paris as saying . “We‚Äôre all helping to create the Google monster” and calls the major search engines the ‚ÄúWalmarts of the digital world.”
Bourdoncle also has thoughts about the Google, Yahoo MSN Sitemaps collaboration: “The sitemaps specification is not nice and open and it is not nice and closed‚Äù. He believes the initiative aims to close the door to new entrants to the market place.
At the upcoming Search Engine Strategies conference in Chicago I’ll be sitting in on a panel about social media optimization. Panelists include Rand Fishkin, Neil Patel, Andy Hagans, Todd Malicoat and myself. The SES San Jose version of this panel included Chris Pirillo and Danny was nice enough to allow me on the panel. I am very much looking forward to hearing and participating firsthand with some of the top SMO practitioners.
At Pubcon in Las Vegas WebProNews did a great interview with Rand, Todd and I where we touch on the whole social media optimization and marketing topic. I won’t be giving a Powerpoint presentation at SES, but I will get few minutes to share my thoughts on SMO.
SEO is constantly changing, but at the same time, the more things change the more they seem to stay the same.¬† Yesterday’s viral marketing becomes today’s linkbaiting. Despite changes in SEO tactics and nomenclature, the fundamentals stay the same: content and links. In order to keep up with these kinds of changes, smart online marketers are continuously revising tactics and execution to provide companies with a competitive advantage.
One of those tactics focuses on both content and links by promoting unique content that propagates virally through social news, blogs and network sites. This viral online marketing tactic is more commonly called “linkbaiting”. Regardless of what you call it, companies are starting to allocate marketing dollars to these tactics and search marketers are responding with new services.
Spotlight on Search Interview with Lawrence Coburn
I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.
At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. Unfortunately, I was not able to attend this session since I was presentingon a different panel at the same time, but Karen and Jolina did and they came back with excellent feedback. Multiple people mentioned this session to me actually, including Rand Fishkin in this video interview.
I hadn’t noticed this earlier, but there’s been a full exodus of Search Engine Watch correspondents over to Search Engine Land. It will be interesting to see what Incisive does to fill that gap.
I had no idea Michael Gray was a fan of cooking (I am too!) and he does a nice rundown of the Thanksgiving feast he prepared yesterday along with photos.
More wisdom from Todd Malicoat comes our way ala Cluetrain Manifesto in the form of “The Stunt Train SEO Marketing Manifesto“.¬† Right on the money Todd!
Happy Thanksgiving!
Today makes me think of the many, many people who I am very greatful to for sharing insight that has been instrumental to our business sucess, that have made important introductions and referrals or provided opportunities for us to take our biz to the next level. Many of these people probably have no idea what they did that was so helpful, but they did and it is very much appreciated.
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