TopRank Online Marketing

Archive for November, 2006


TopRank Online Marketing

SoloSEO – Web-Based SEO Project Management Solution

TopRank Online Marketing on Nov 30th, 2006     Marketing Industry News, Online Marketing, SEO, SEO Tools

SoloSEO LogoI’ve been working with SoloSEO, a web based SEO project management solution, and it’s a good start to what could be quite a nice system. It doesn’t have quite all the features I’d like, but it does work well at keyword research and ties into search engines for inindex and backlink reporting.

Pros

  • Shows & Charts Backlinks, Indexed pages, PageRank and Alexa Rank
  • Has a link search tool that creates a list of ‘ready to search’ links for Google, Yahoo, MSN or Ask based on your keyword.
  • Nice bookmarklet to judge how good a page is for getting a backlink on. Includes that pages backlinks, PageRank, Alexa rank and if it has any .edu or .gov links to it.
  • Backlink competitor checker for keeping track of where your competition is getting links.
Lee Odden

Push and Pull PR on eMarketing Talkshow

Lee Odden on Nov 30th, 2006     Interactive Marketing, Interviews, Online Marketing, Online PR, Press Release Optimization, Social Media, TopRank Agency News

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This Friday I will be doing an online radio interview with eMarketing Talkshow about “Push and Pull Online Public Relations”. I’ll be talking with Cindy Turrietta about the market opportunity with online PR, explaining the concept of push and pull with examples of each as well as considerations on measuring results.

With all the buzz about optimizing and marketing with social media as well as the emerging meme in public relations on the social media news release format, there is an opportunity to help marketers better understand how these concepts can be applied in a practical manner.

Too often tactics get promoted as the latest and greatest trends without any substance or real world references. This interview is intended to provide a framework for understanding how marketers and public relations professionals can increase their reach and ability to be found by consumers as wel as the media by incorporating SEO concepts along with PR and social media.

Lee Odden

Danny Says Goodbye to Search Engine Watch

Lee Odden on Nov 30th, 2006     Marketing Industry News, Online Marketing

Danny Sullivan has posted a nice goodbye message over at Search Engine Watch. All  of the contributors will be going with Danny and Elisabeth Osmeloski will continue as Managing Editor.

It’s pretty amazing to think Danny is moving on but I guess that’s how things grow and evolve. Search Engine Land will be his new home for covering the search engine industry as of tomorrow.¬† You can read and leave comments over at the Search Engine Watch forums.

Lee Odden

Wednesday SEO News Tidbits

Lee Odden on Nov 29th, 2006     Marketing Industry News, Online Marketing

Rand posts a great interview with Neil Patel and Cameron Olthius from ACS and the Pronet Advertising blog where he asks about their tactics, their business and some of the politics and intrigue surrounding Digg.

20 Real Facts about Matt Cutts from Chris Winfield including fun tidbits like: Matt is 34, goes to Burning Man and no longer has his top secret security clearance.

Google AdWords Ingnores Redirected Landing Page URLS – Chris from e-consultancy reports the problems he’s having with Google ignoring the redirect urls they use in the AdWords campaign. Google sends those visitors to the web site home page rather than the redirect destination.

Dr. Susan dispenses Dave Pasternack with a dose of SEO reality.

Lee Odden

Yahoo Changes Bidding Information and Grandfathered Bids

Lee Odden on Nov 29th, 2006     Online Marketing, Yahoo

Yahoo Search Marketing sent out an email today announcing changes. Some of the manage bids information will be removed and replaced with “Estimated Average Position” and “Bid Range for Top Positions”.

Here are the details from the email:

In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:

  • Estimated Average Position
    This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.
Lee Odden

Getting Flash (swf) into WordPress

Lee Odden on Nov 29th, 2006     Blogging

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View the updated post with easier instructions on getting Flash into WordPress.

Just when I think I got all my embedding issues figured out with Viper, I find out it doesn’t work with basic Flash files (swf). So I was one again on the plugin hunt.

In no time at all I ended up at Kimili’s site and found the Kimili Flash Embed for WordPress plugin. Upload one file, activate it and then use special code to embed a Flash file into a WordPress blog post. It’s that simple. Still, I’ll never remember the special code, but that’s easy enough to find again as it’s listed on the Plugins page.

There is also a Textpattern version for those of you running that software.

Lee Odden

One Super Proposal

Lee Odden on Nov 28th, 2006     Blogging, Online Marketing

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One of the blogs I’ve recently added to my blog roll is Joe Morin’s Travels and I noticed a post he made about some kind of marriage proposal during the Super Bowl he’s going to be promoting. Don’t worry ladies, Joe’s not the one doing the proposing. (800,000 women sigh relief)

What he’s doing, or promoting at least, is along the lines of the Million Dollar Home Page and the One Red Paperclip promotions where a site, or in this case, the My Super Proposal blog, is asking for donations big and small for a good cause. Except this viral marketing promotion is being used to finance a commercial for the Super Bowl in which a fellow named “JP” will propose marriage to his girlfriend. According to the blog the goal is to raise $2.5 million. That’s a very, very big goal but it looks like $73k has been raised so far.

Lee Odden

Exalead CEO Critical of Google at SES Paris

Lee Odden on Nov 28th, 2006     Google, Marketing Industry News, Online Marketing

Andy Atkins-Kr?ºger is covering the Search Engine Strategies conference in Paris this week and today quotes Francois Bourdoncle, CEO and founder of France-based search engine Exalead in the opening keynote of Search Engine Strategies Paris as saying . “We‚Äôre all helping to create the Google monster” and calls the major search engines the ‚ÄúWalmarts of the digital world.”
Bourdoncle also has thoughts about the Google, Yahoo MSN Sitemaps collaboration: “The sitemaps specification is not nice and open and it is not nice and closed‚Äù. He believes the initiative aims to close the door to new entrants to the market place.

I guess this guy’s trying hard to stand out by being critical when what he should be focusing on is what, if any, positive advantages new search technologies will bring consumers.

Lee Odden

SES Chicago Social Media Optimization Panel

Lee Odden on Nov 28th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, Social Media

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At the upcoming Search Engine Strategies conference in Chicago I’ll be sitting in on a panel about social media optimization. Panelists include Rand Fishkin, Neil Patel, Andy Hagans, Todd Malicoat and myself. The SES San Jose version of this panel included Chris Pirillo and Danny was nice enough to allow me on the panel. I am very much looking forward to hearing and participating firsthand with some of the top SMO practitioners.

At Pubcon in Las Vegas WebProNews did a great interview with Rand, Todd and I where we touch on the whole social media optimization and marketing topic. I won’t be giving a Powerpoint presentation at SES, but I will get few minutes to share my thoughts on SMO.

Lee Odden

Five reasons why you should be using an online feed reader.

Lee Odden on Nov 28th, 2006     Blogging

Red Feed IconHaving recently switched to an online feed reader (Google Reader) a bit ago, I’m finding out I like it a lot. It’s not perfect, but then again, what feed reader is?

Here are five reasons why you should be using an online feed reader as opposed to a desktop application (including those as part of your browser):

  1. Always have your feeds with you. – Not everyone carries has a laptop or carries it around with them everywhere. With an online feed reader, you’ve always got access via any computer.
  2. Always backed up. – Keeping your feeds on your harddrive means they could be lost if your hard drive crashed or if you accidentally delete them when cleaning out files or upgrading. A good online service will make sure your feeds are safe and sound.
Lee Odden

Viral Marketing or Linkbaiting?

Lee Odden on Nov 27th, 2006     Blog Marketing, Link Building, Marketing Industry News, Online Marketing, SEO, Social Media

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SEO is constantly changing, but at the same time, the more things change the more they seem to stay the same.¬† Yesterday’s viral marketing becomes today’s linkbaiting. Despite changes in SEO tactics and nomenclature, the fundamentals stay the same: content and links. In order to keep up with these kinds of changes, smart online marketers are continuously revising tactics and execution to provide companies with a competitive advantage.

One of those tactics focuses on both content and links by promoting unique content that propagates virally through social news, blogs and network sites. This viral online marketing tactic is more commonly called “linkbaiting”. Regardless of what you call it, companies are starting to allocate marketing dollars to these tactics and search marketers are responding with new services.

Lee Odden

Marketing with Widgets – Interview with Lawrence Coburn

Lee Odden on Nov 27th, 2006     Blog Marketing, Blogging, Interactive Marketing, Interviews, Online Marketing, Social Media, Spotlight on Search

Spotlight on Search Interview with Lawrence Coburn

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I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.

At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. Unfortunately, I was not able to attend this session since I was presentingon a different panel at the same time, but Karen and Jolina did and they came back with excellent feedback. Multiple people mentioned this session to me actually, including Rand Fishkin in this video interview.

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