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Archive for November, 2006


Lee Odden

Post Turkey Day SEO News

Lee Odden on Nov 24th, 2006     Marketing Industry News, Online Marketing

I hadn’t noticed this earlier, but there’s been a full exodus of Search Engine Watch correspondents over to Search Engine Land. It will be interesting to see what Incisive does to fill that gap.

I had no idea Michael Gray was a fan of cooking (I am too!) and he does a nice rundown of the Thanksgiving feast he prepared yesterday along with photos.

More wisdom from Todd Malicoat comes our way ala Cluetrain Manifesto in the form of “The Stunt Train SEO Marketing Manifesto“.¬† Right on the money Todd!

Google Integrating Blog Posts Into Search Results

Wal-Mart Website Crashes on Black Friday – SEJ

Lee Odden

Giving Thanks

Lee Odden on Nov 23rd, 2006     Online Marketing, TopRank Agency News

Happy Thanksgiving!

Today makes me think of the many, many people who I am very greatful to for sharing insight that has been instrumental to our business sucess, that have made important introductions and referrals or provided opportunities for us to take our biz to the next level. Many of these people probably have no idea what they did that was so helpful, but they did and it is very much appreciated.

  • A huge thank you to our clients, who make every day worth it in this business
  • The team at TopRank and M&O PR – For sharing our vision of becoming the leading search marketing agency in our region and top specialists in new media PR world wide.
Lee Odden

Pre Thanksgiving Search Links

Lee Odden on Nov 22nd, 2006     Marketing Industry News, Online Marketing

Technorati now offers a link count widget that provides visitors to your blog with a real-time count of how many links you have to a particular post. I read about this on another blog and I cannot remember which one – sorry for not hat tip.
Speaking of widgets, I’ve got a great interview with Lawrence Coburn of Sexy Widget blog coming next week. Lawrence did a presentation last week at the WebmasterWorld Pubcon conference that generated a lot of widget buzz.

Danny does a swell job of slicing and dicing search engine popularity stats across comScore, NetRatings and Hitwise.

Lee Odden

Finally, a good YouTube/Google Video/Flash/Quicktime/WMF Plugin

Lee Odden on Nov 22nd, 2006     Blogging

I’ve been searching and searching for a good way to get videos embedded into a WordPress blog post and the best was was to turn off the WYSIWYG editor. Well not any more. Viper’s Video Quicktags could be the best plugin around.

What’s so great about Viper’s Video Quicktags? For starters it works with YouTube, Google Video, WMF, Quicktime and FLV files. But the kicker is it adds buttons to your WYSIWYG toolbar.

Viper's Video Quicktags

This is a big feature as I may know how other plugins work, but remembering, or telling someone else, is a bit harder. With Viper there is just an icon to click on and it tells you want kind of ID it needs. Simple and effective. Plus it’s a snap to install.

Lee Odden

SEMPO Survey and Webinar

Lee Odden on Nov 22nd, 2006     Marketing Industry News, Online Marketing, Search Marketing, SEMPO, SEO

sempo.jpg
SEMPO is running their State of the Search Marketing Industry survey again and I would encourage anyone working in the field to take a few minutes and fill it out. The survey provides excellent insight into the direction of search marketing budgets, tactics and trends.¬† I know I’m curious to see how it compares to the Marketing Sherpa Benchmark Guide 2007 data.

Also, there’s a giveaway for those of you that need that kind of incentive.¬† “As a thank you to everyone who participates in the survey, each respondent will be eligible to win one free full-conference pass to any Search Engine Strategies (SES) event in 2007.” SES conferences passes are in the range of $1200-$1500 so that is a nice prize.

Lee Odden

New Matt Cutts Videos

Lee Odden on Nov 21st, 2006     Google, Marketing PR Conferences, Online Marketing, Pubcon

http://video.google.com/videoplay?docid=-7148079713264516081
Matt Cutts of Google was nice enough to take a minute to do a quick interview on his way out from the Pubcon conference in Las Vegas. This was something we had coordinated via email before the conference, but I was lucky to catch him at the last minute.

Matt gives his take on Pubcon parties as well as the “Site Review” panel and sticking up for the mom and pop sites that make silly mistakes because they don’t have good information. Thanks for taking the time Matt!

Update: I want to be clear that Matt is NOT “ripping” on Yahoo and Microsoft in this clip as you can see – he just decided to go to parties that were open to all Pubcon attendees.

Lee Odden

SEO Improves Customer Service

Lee Odden on Nov 21st, 2006     Online Marketing, SEO

man-woman-computer.jpg
A group blog I write for on occassion is hosting a carnival of customer service and invited the group to contribute. This is a business blog directed towards small and medium sized businesses on issues ranging from legal considerations to SEO. The invite made me think about how SEO can affect a customer’s experience with a site and it’s brand.

The first thing that comes to mind is the persistent numbers of people that use search engines as a means of site navigation. I am still surprised when I look at client referrer logs and see how often domain names are used in the search box at the major search engines. For the most part, most on-site search functions are horrible and Google for example, does a much better job at helping users find specific content on a particular site.

Lee Odden

Search Marketing Blogs 112006

Lee Odden on Nov 20th, 2006     Blogging, Blogging News, Marketing Industry News, Online Marketing, SEO, Social Media

With the conference last week, I missed posting my weekly list of SEO, social media and online PR blog links, so let’s start off the week with a nice list. As a reminder, these are blogs that I’ve either recently discovered or recently “re-discovered”.

WebProNews Blog – Fairly new and it’s about time! Mike, Chris and all the WPN gang are revving it up lately.
Web Ink Now – David Meerman Scott’s blog on public relations, marketing and blogging.
Social Media Group – Canadian business blog on social media and corporate blogging.
Natural Search Blog – One of Stephan Spencer’s blogs on SEO.
Abhilash – “Boutique SEO With a Little Brown Sugar”. A persistent SEO with a sense of humor if nothing else. Finally met Abhilash in Vegas last week.
Joe Dolson – Usability and web design wisdom.
Search Engine Land – Danny Sullivan’s new blog with Chris Sherman and Barry Schwartz.
Search Rank Blog – SEO goodness from David Wallace. We’ve both been in the SEO biz for what, a million years and we still have not met at a conference?

Lee Odden

Pubcon Roundup: Videos, Photos and Blog Posts

Lee Odden on Nov 20th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

I have to say, the Pubcon conference last week was one of the better search marketing conferences I’ve been to. The overriding impression from just about everyone I talked to was that the content was great and the networking even better.

Below is a roundup of Online Marketing Blog’s blog posts, photos and videos from the WebmasterWorld Pubcon Las Vegas 2006. I have to say thanks to everyone that let me put my Sony CyberShot to the test and do these 1 minute “interviews”. :

Videos
Brett Tabke – WebmasterWorld
(Happy about the conference, speakers and the next one in Vegas)

Greg Hartnett – Best of the Web
(Pubcon has been very good to BOTW and those black shirts are marketing genius)

Lee Odden

Enable Subscribe to Comments to Keep Visitors.

Lee Odden on Nov 20th, 2006     Blogging

Feed EmailI just got done posting a comment on David Naylor’s blog and I’d like to stay involved with the conversation, however there is no ability to say connected via email or feed. This then disconnects the commenter’s from the discussion unless they remember to come back.

A quick fix would be to enable comment notifications. WordPress has a great plugin called Subscribe to Comments which will allow all readers to subscribe to any post. If you subscribe to a post’s comments, you’ll get notified via email when a new response has been added. This is great if you asked a question or made a comment that someone else responds to. It also brings the visitor back to your blog to where they might participate in more discussions.

Lee Odden

Pubcon SEO Videos

Lee Odden on Nov 17th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

I now have 5 of the 6 SEO interview videos I’ve shot here at the Las Vegas Pubcon.

Greg Hartnett – Best of the Web
Kevin Lee – Did-It.com
John Marshall – ClickTracks
Greg Jarboe – SEO-PR

I also have one with Patrick Gavin of Text Link Ads but the file is too big for YouTube so I’ll have to get it up to Google Video this weekend.

Now we’re heading over to the actual “Pub” part of Pubcon at the Nine Fine Irisishmen bar at the New York, New York casino. Hopefully we’ll get more SEO videos there.

Lee Odden

How To Future Post in WordPress

Lee Odden on Nov 17th, 2006     Blogging

Going out of town? Can’t find time to blog each day? Have a time sensitive post? Just future date your posts in WordPress and they will post when the time comes.

Future posting is a great feature for anyone who doesn’t want their blog to look deserted when they away for a week. Or those that have lots of time to write posts at 11pm, but want them to be published at different times throughout the day.

It’s quite simple to do. We just edit the time stamp on the write post page. Here are the details:

  1. Login to your blog and click on the ‘Write’ Tab.
  2. On the right side, expand the ‘Post Timestamp’ box.
    Expand Timestamp Box
  3. Click on the ‘Edit timestamp’ checkbox.

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