Archives for November 2006

Push Pull Public Relations and Social Media PR

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One of the key components of the presentation I gave this morning at the Las Vegas Pubcon conference presented the idea of press release optimization and social media news releases in the context of push and pull. But before that, it’s important to understand the market opportunity with news search.

According to a report released by comScore, half of all internet users visited news sites in June 2006. Of the most popular news web sites, Yahoo News is #1 surpassing CNN, MSNBC and AOL News.

There’s also an increase in the use of social media both by end consumers and the media for tracking information that interests them. This includes: blog and news search engines, social news, social bookmarks, podcasts and video. The thing that ties all of this together is RSS. RSS enables people to subscribe to the kinds of content from the channels or formats that they are interested in.

Las Vegas Pubcon Yahoo Party

Yahoo Party at Pubcon
Wow, what a party! Yahoo had a very private, invite-only party last night at the Palms Towers in the Playboy suite.

Pubcon Jolina and Karen at Yahoo Party
Thank you to Yahoo PR for letting me bring Karen and Jolina from the TopRank team. This was their first conference and Karen’s fist time in Las Vegas. There were only 100 or so people invited to this party from a conference of several thousand, so it made quite an impression.

The Playboy Suite was quite a place. Here are a few photos:
Projection Pool Playboy Suite

Pubcon Daron Babin telling tall tales

Pubcon The band at the Yahoo Party

Pubcon Bartender at Yahoo Party

Pubcon Yahoo Party

Pubcon Hanging out in the Pool

I’ve got to run to do my next presentation but will post more photos later or you can check my Flickr page. Nice job on the party Yahoo!

ClickTracks at Pubcon

One vendor you’re sure to see at virtually every SES and Pubcon conference is web analytics company, ClickTracks. I had the pleasure of speaking at a few DMA conferences at the same time as ClickTracks founder John Marshall and found him to be one of the most enthusiastic evangelists for web analytics in the industry. On top of that he’s really a very good guy.

John and his VP of Marketing, Michael Stebbins took out a few ClickTracks’ freinds for dinner on Tuesday night and it proved to be some of the best conversation. I cannot emphasize enough, the importance of networking after the daytime sessions are over.

Search Engines Agree on XML Sitemap Standard

GYM: Google Yahoo MSNIn great news, Google, Yahoo and MSN have agreed upon a XML sitemap standard.

What’s this mean to you? Well, you just need to create one XML sitemap and you can submit it to all three engines. I’ve been doing that for a while and didn’t seem to have any problem but now it’s official.

Why should you create an XML sitemap? An XML sitemap outlines all the URLs on a site so that search engines can find them all easily. Much like a normal sitemap, it just lists all the pages however, an XML sitemap is optimized for search engines, not for people. By giving search engines a list of URLs on your site, you are increasing the number of pages they know about and can refer traffic to.

Pubcon 06 Feeds, Blogs, News, and Social Search

I was very torn between attending this session and Big SEO, but I got a bit of both. Here’s the official session description:

“Today’s search landscape is more diverse than ever. There are hundreds of new social bookmarking, community tagging, feed search and news search sites and systems emerging. This panel has representatives from some of the top social and feed search engines on the web today. These expert panelists will look at the top issues they are currently facing, as well as new options they can offer webmasters who are looking to get their sites listed.”

This topic could easily have been broken down into at least 2 different sessions as these are somewhat disparate topics and no one really talked about blogs per se. Speakers included: Owen Byrne from digg, Rick Klau from FeedBurner, Chris Tolles from Topix.net and Niall Kennedy.

Guy Kawasaki Needs Your Links

The WebmasterWorld Pubcon conference kicked off today with a short introduction to the conference by Brett Tabke and an opening keynote by Guy Kawasaki.

Apparently Guy really wants links as he sandwiched his very thoughtful and humorous presentation with requests for links so he can boost his Technorati ranking. Apparently he’s been hovering at around 46 and wants to hit the top ten.
He started off describing his backround working with Apple and Steve Jobs and very enthusiastic slant towards all things Mac. HIs recent book, Art of the Start is a best seller and serves as an interesting lead-in to his presentation, “The art of innovation”.

Blogging 101: How to post to a WordPress blog.

Since I help a lot of people get up and running on blogging I thought I’d document the process of posting to a WordPress blog.

1) Login to the blog: http://www.your-blog.com/wp-login.php

Wordpress Login Screen

2) Click on the write tab.

Wordpress Write Tab

3) Write your post title in the title box. Keep any important keywords or phrases related to this post in mind.

4) Write what you want to say in the post box.

I’d highly recommend not copying and pasting from any Microsoft product as it’ll bring in all the same formatting and special characters. This can cause havoc with formatting. If you are using Firefox, it’ll also keep the same formatting (colors, fonts, links) if you copy out of Thunderbird or off a webpage. Instead, copy any text to a plain texxt document (Notepad or TextEdit) to remove all the formatting.

Pubcon Day .05


After what seemed like a very long flight from Minneapolis to Las Vegas, Jolina, Karen and I have finally settled in.

I bumped into Jeremy Schoemaker when getting off the plane РI had not met him in person before and he seemed like a nice fellow.  On the way to the ground transport and not paying attention to where I was going exactly, we ended up in the limo area seeing Jeremy again. A towncar seemed like a pretty good idea considering the notoriously long waits for taxis here in Vegas.

I’m taking it light this evening and we will be heading over to the Las Vegas Convention center early am.¬† I’ll be posting some Pubcon conference coverage, some photos and a few videos as the week progresses.

Zippy: SEO Meta Search

Zippy LogoZippy is a new meta search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs. The site was launched in September by the seasoned SEO Dave Naylor, and provides some valuable tools for site optimization.

Zippy’s design is similar to Technorati’s new design, with a minimalist white background and lots of bright colors. The site is pretty easy to use, and has a slick feel with the help of some ajax. It took only a few minutes worth of playing around to really get a grasp on the functionality. However, a tutorial or features page, would be nice to help introduce the functionally to a new user.

The basic search functionality for Zippy queries Google, Yahoo!, MSN and Ask and mashes the results together. It then ranks the results among the four.

Danny Daggles on News Search vs Social News

Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.

He does make the distinction that one event does not make the rule and that the Search Engine Watch blog is included as trusted news source in Google news. There are about 7,000 site included in Google News, so this isn’t a situation you can test on your own. Or is it? I’ve written before about how to get into news search engines, including Google News.

SEM Scholarship Winner Announced

This morning Andy Beal announced the winner of the SEM Scholarship contest he’s been running the past month:¬† Ben Wills for “The Five Pillars of Social Media Marketing“.

As one of the judges for the scholarship, you might imagine that an article about social media would attract my attention and it did.¬† Ben walks away a $6,000 scholarship prize, which in reality, will be worth far more because of the additional knowledge he’ll gain. One on one consulting with Andy Beal alone, is probably worth the six grand.
Ben is not the only winner in this scholarship promotion, Andy Beal and Marketing Pilgrim walk away with a ton of new inbound links, traffic, subscrbers and industry visibility.¬† Not that Andy needs any more of that. 🙂

PRWeb Podcast Rocks!

Our influencer relations firm consistently uses the PRWeb Podcast service for our clients, but I’ve not taken advantage of the service very often for our own PR efforts with TopRank.

Yesterday for the second time ever, I personally used PRWeb’s Podcast service that’s available when you select a $200 or higher option for press release distribution. As with the first time, I was totally impressed.

The process is pretty simple. You order a press release to be distributed and pick the $200 level. As you go through the process of enabling or activating the various options for the release, you’ll have the option of scheduling a PRWeb Podcast. Pick a date and time that works for you and you’ll get an email with the phone number and access code.