As one of the judges for the scholarship, you might imagine that an article about social media would attract my attention and it did.¬† Ben walks away a $6,000 scholarship prize, which in reality, will be worth far more because of the additional knowledge he’ll gain. One on one consulting with Andy Beal alone, is probably worth the six grand.
Ben is not the only winner in this scholarship promotion, Andy Beal and Marketing Pilgrim walk away with a ton of new inbound links, traffic, subscrbers and industry visibility.¬† Not that Andy needs any more of that.
What I thought was particularly impressive about this promotion is that it illustrates the growing slant toward creative skills with SEO. There is no substitute for the ability to write well for readers as well as search engines and also the ability to recognize promotion opportunities, networks and links.