Comments on: Viral Marketing or Linkbaiting? http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: TopDog http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-419295 TopDog Fri, 06 Jun 2008 07:56:36 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-419295 Link baiting is okay if you're invloved in blogging and you know bloggers. I like SEOMoz, although I find them a little preachy. I think "viral marketing" is an outcome, not a tactic. Although, I believe there are certain things you can do to make a viral fly. I found this the other day http://www.demonzmedia.com/DemonzBlog/?p=9 which looks at a couple of good viral campaigns (mostly podcasts) and explains how they work in terms of social media / viral marketing. There is a similar thing here http://www.culture-buzz.com/. Link baiting is okay if you’re invloved in blogging and you know bloggers. I like SEOMoz, although I find them a little preachy.

I think “viral marketing” is an outcome, not a tactic. Although, I believe there are certain things you can do to make a viral fly. I found this the other day http://www.demonzmedia.com/DemonzBlog/?p=9 which looks at a couple of good viral campaigns (mostly podcasts) and explains how they work in terms of social media / viral marketing. There is a similar thing here http://www.culture-buzz.com/.

]]> By: Guido Nussbaum http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-391825 Guido Nussbaum Wed, 16 Apr 2008 18:12:14 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-391825 That's an interesting post and I must admit you know what you are talking about. I think linkbaiting works pretty good... I've tested it with some lists and they not only get recommended on other blogs but also the search engines rank them pretty high although there comes not much content with these posts. I guess that's a topic to further research, test and track. That’s an interesting post and I must admit you know what you are talking about. I think linkbaiting works pretty good… I’ve tested it with some lists and they not only get recommended on other blogs but also the search engines rank them pretty high although there comes not much content with these posts. I guess that’s a topic to further research, test and track.

]]> By: s_jenkins http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-256941 s_jenkins Wed, 14 Nov 2007 06:59:02 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-256941 Great article! I have a couple of questions though: a) does Google have existing penalties for the term 'linkbaiting' and b) what do you think of the term 'linkbaiting'? Great article! I have a couple of questions though: a) does Google have existing penalties for the term ‘linkbaiting’ and b) what do you think of the term ‘linkbaiting’?

]]> By: Lori http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-75627 Lori Wed, 07 Feb 2007 14:32:09 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-75627 I authored an eBook about how to plan a After-Prom party for teens. This is a highly targeted niche, even though there are more than 30,000 high schools and millions of parents of teenagers. Also, the eBook is a ClickBank product paying 50% commissions. Even with a potential market size of millions, the book was slow to get rolling. We had a new website, few links and fewer affiliates. What to do? To help spread the word, we developed a second site called "Life Saving Virus", http://www.lifesavingvirus.com/. The idea was to get a few people telling a few people about prom night being such a dangerous time for teenagers - kids die every year as a result. The viral effect was almost instantaneous. Traffic to the site increased immediately, book sales skyrocketed and Google indexed the entire site and gave it a PR-4 almost overnight. Thanks I authored an eBook about how to plan a After-Prom party for teens. This is a highly targeted niche, even though there are more than 30,000 high schools and millions of parents of teenagers. Also, the eBook is a ClickBank product paying 50% commissions. Even with a potential market size of millions, the book was slow to get rolling. We had a new website, few links and fewer affiliates. What to do?

To help spread the word, we developed a second site called “Life Saving Virus”, http://www.lifesavingvirus.com/. The idea was to get a few people telling a few people about prom night being such a dangerous time for teenagers – kids die every year as a result. The viral effect was almost instantaneous. Traffic to the site increased immediately, book sales skyrocketed and Google indexed the entire site and gave it a PR-4 almost overnight.

Thanks

]]> By: Eric Ward http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-45161 Eric Ward Thu, 30 Nov 2006 22:39:28 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-45161 You'd want different types of case studies. Linkbaiting for a breaking news pop culture sort of bait, and one for a vertical BtoB site with no built in sizzle. This is where it gets challenging. In other words, it's one thing to link bait for the upcoing Spiderman III web site, it's another thing to link bait for a BtoB site about ball bearings... Eric You’d want different types of case studies. Linkbaiting for a breaking news pop culture sort of bait, and one for a vertical BtoB site with no built in sizzle. This is where it gets challenging. In other words, it’s one thing to link bait
for the upcoing Spiderman III web site, it’s another thing to
link bait for a BtoB site about ball bearings…

Eric

]]> By: Lee Odden http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44779 Lee Odden Wed, 29 Nov 2006 16:55:18 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44779 I will check out Ben's site Abhilash. I recall him from Andy Beal's SEO article contest, ie linkbait promo. I also think it would be interesting to see what Rand, Andy, Todd and even Eric Ward would have to offer in the form of case studies. There's a lot of big media dollars that get turned on by that sort of thing. I will check out Ben’s site Abhilash. I recall him from Andy Beal’s SEO article contest, ie linkbait promo. I also think it would be interesting to see what Rand, Andy, Todd and even Eric Ward would have to offer in the form of case studies. There’s a lot of big media dollars that get turned on by that sort of thing.

]]> By: Abhilash http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44639 Abhilash Wed, 29 Nov 2006 01:47:59 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44639 Lee, you're absolutely right about the differences here, and "Linkbaiting", for better or worse, is most definitely here to stay (unlike article syndication and...hopefully...reciprocal links). Your call for a case study is actually right on target with some of the work that <a href="http://www.benwills.com" rel="nofollow">ben wills</a> is working on at the moment. He's spent some very important hours working along these lines--you should give him a shout. I'd be very interested to see the results and know that I wouldn't be the only one... Lee, you’re absolutely right about the differences here, and “Linkbaiting”, for better or worse, is most definitely here to stay (unlike article syndication and…hopefully…reciprocal links).

Your call for a case study is actually right on target with some of the work that ben wills is working on at the moment. He’s spent some very important hours working along these lines–you should give him a shout. I’d be very interested to see the results and know that I wouldn’t be the only one…

]]> By: WebProBlog - Internet Business and Marketing Trends» Blog Archive » Are Linkbait Campaigns Hurt By NoFollow? http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44547 WebProBlog - Internet Business and Marketing Trends» Blog Archive » Are Linkbait Campaigns Hurt By NoFollow? Tue, 28 Nov 2006 17:20:43 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44547 [...] As mentioned by Lee Odden in his Viral Marketing or Linkbaiting article, a number of SEO consultants offer services that do indeed market towards the social networks and one of the BIGGEST proponents of this approach is Rand Fishkin of SEOMoz. During the Vegas PubCon, Fishkin was a speaker at the Viral Marketing Session and he dropped this gem of knowledge - stories and articles that make it to the front page of Digg receive an average of 2000 new links in 2 weeks… [...] [...] As mentioned by Lee Odden in his Viral Marketing or Linkbaiting article, a number of SEO consultants offer services that do indeed market towards the social networks and one of the BIGGEST proponents of this approach is Rand Fishkin of SEOMoz. During the Vegas PubCon, Fishkin was a speaker at the Viral Marketing Session and he dropped this gem of knowledge – stories and articles that make it to the front page of Digg receive an average of 2000 new links in 2 weeks… [...]

]]> By: Dave White http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44503 Dave White Tue, 28 Nov 2006 13:18:16 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44503 That That

]]> By: Eric Ward http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44364 Eric Ward Mon, 27 Nov 2006 22:37:10 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44364 Great stuff Lee. My entry into the linkbaiting game is more of a minor tweak to what I have always been doing. It just wasn't called linkbait back then. I use my experience to conduct an analysis of any existing linkbait, and then I work with the client to determine what types of linkbait/content they should create for the best strategic effect. My goal is to help identify what role link baiting can possibly play in any site's online marketing strategy, and once that linkbiat/content is created, I'll help promote and build links to it, showing the client how to do it as well (if they wish), each step of the way. I purposely do not create the actual content, leaving that to the designers and developers. I'm not in it to try and compete with the young studs like Andy, Rand, and Todd. Those guys are awesome and amaze me. I'm happy to refer clients to all of them. There's lotsa link bait to go around. I remain steadfastly a one person operation obsessed with studying the nuances of linking and putting that study into practice for just a few clients. See you in Chicago next week. Eric Ward http://www.ericward.com Great stuff Lee. My entry into the linkbaiting game is more of a minor tweak to what I have always been doing. It just wasn’t called linkbait back then. I use my experience to conduct an analysis of any existing linkbait, and then I work with the client to determine what types of linkbait/content they should create for the best strategic effect.

My goal is to help identify what role link baiting can possibly play in any site’s online marketing strategy, and once that linkbiat/content is created, I’ll help promote and build links to it, showing the client how to do it as well (if they wish), each step of the way.

I purposely do not create the actual content, leaving that to the designers and developers. I’m not in it to try and compete with the young studs like Andy, Rand, and Todd. Those guys are awesome and amaze me. I’m happy to refer clients to all of them. There’s lotsa link bait to go around.

I remain steadfastly a one person operation obsessed with studying the nuances of linking and putting that study into practice for just a few clients.

See you in Chicago next week.

Eric Ward
http://www.ericward.com

]]> By: WebProBlog - Internet Business and Marketing Trends» Blog Archive » Search Blog Wrap-up http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44363 WebProBlog - Internet Business and Marketing Trends» Blog Archive » Search Blog Wrap-up Mon, 27 Nov 2006 22:30:44 +0000 http://www.toprankblog.com/2006/11/viral-marketing-or-linkbaiting/#comment-44363 [...] Viral or Linkbait Lee Odden takes a look at the differences between these two marketing techniques. There are differences, so pay attention to Lee’s post. [...] [...] Viral or Linkbait Lee Odden takes a look at the differences between these two marketing techniques. There are differences, so pay attention to Lee’s post. [...]

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