Blogs have been one of the big buzz items in 2006 along with social media. It seems companies are still trying to figure out whether blogging is worthwhile for their business and where social media fits in within overall marketing strategy. The number of “blog consultants” also appears to be growing at a much faster rate than business blog adoption.
For our clients, we use blogs extensively in both our public relations practice as well as for search engine optimization. One of the most productive uses of blog software as a content management system is for an online media room.