TopRank Online Marketing
Lee Odden

Search and Social Media News Thursday

By Lee Odden     Google, Marketing Industry News, Online Marketing, Search Engines, Social Media, Social Search, Yahoo

Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection. I like the context in which he presents social search – as a third channel to organic and PPC. Now if iMedia just offered some social bookmark links for the video!

WSJ posits a good question: “Google Tests New Ad Offerings — But Will Advertisers Follow?” In order to accomplish the transfer of ad dollars to other ad formats, Google will need to change existing mindsets about advertising in print, on radio and TV as being too expensive or complicated.

B2B Online’s recent survey gives us BtoB marketers a nice gift: “62.7% of marketers plan to boost budgets in 2007

Pandia posts it’s Google Santa wish list and Google is listening.

NY Times (need a free sub) Gartner predicts that blogging will peak in 2007: “…the number of bloggers will level off in the first half of next year at roughly 100 million worldwide.” That’s hard to imagine with so many generation Y-ers growing up on blogs and the pervasive use of blogs both for business and personal use.

Search for patents on the new Google Patent Search. Looks like Google is leveraging their book search technology for this.


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