Comments on: Holistic SEO Strategy: Zone or Man to Man? http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ocnsss http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-97790 ocnsss Wed, 21 Mar 2007 23:58:45 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-97790 On personal opinion, I find this very helpful. Guys, I have also posted some more relevant info further on this, not sure if you find it useful: http://www.bidmaxhost.com/forum/ On personal opinion, I find this very helpful.
Guys, I have also posted some more relevant info further on this, not sure if you find it useful: http://www.bidmaxhost.com/forum/

]]> By: Lee Odden http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-53020 Lee Odden Wed, 27 Dec 2006 23:46:36 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-53020 Hey Corey, I would do well to run my sports analogies by someone who is actually an active sports fan in the future! :) Thanks for the excellent refinement. Too bad there isn't a draft for SEO. TopRank is actively looking for multiple players to add to our championship team. At least they're champions to me. :) Hey Corey, I would do well to run my sports analogies by someone who is actually an active sports fan in the future! :) Thanks for the excellent refinement.

Too bad there isn’t a draft for SEO. TopRank is actively looking for multiple players to add to our championship team. At least they’re champions to me. :)

]]> By: Corey Donovan http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-53017 Corey Donovan Wed, 27 Dec 2006 23:40:53 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-53017 Lee, as a basketball fan, I couldn't help but comment on this one! I can combine the portfolio analogy by Balazs and your basketball analogy into one. In order to win it all (#1 Rankings or NBA Championship), it helps to have a balanced effort with specialists on your team. The top scoring squad in the NBA has been the Phoenix Suns, yet their defense was pathetic last year. Detroit allowed the fewest points per game and they didn't win it either. The Miami Heat, with their expertise inside (Shaq) and the attack from the outside (Wade) took home the prize. So who is Top Rank's three point specialist? Lee, as a basketball fan, I couldn’t help but comment on this one! I can combine the portfolio analogy by Balazs and your basketball analogy into one.

In order to win it all (#1 Rankings or NBA Championship), it helps to have a balanced effort with specialists on your team. The top scoring squad in the NBA has been the Phoenix Suns, yet their defense was pathetic last year. Detroit allowed the fewest points per game and they didn’t win it either. The Miami Heat, with their expertise inside (Shaq) and the attack from the outside (Wade) took home the prize.

So who is Top Rank’s three point specialist?

]]> By: Balazs Balint http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52948 Balazs Balint Wed, 27 Dec 2006 19:02:17 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52948 And where are the details of the "portfolios" you are using? --(Do not take me too seriously)-- And where are the details of the “portfolios” you are using?

–(Do not take me too seriously)–

]]> By: Lee Odden http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52945 Lee Odden Wed, 27 Dec 2006 18:53:23 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52945 Balazs, that is an excellent observation and I like the "portfolio management" perspective! Balazs, that is an excellent observation and I like the “portfolio management” perspective!

]]> By: Balazs Balint http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52942 Balazs Balint Wed, 27 Dec 2006 18:50:24 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52942 Hi Lee, You are talking about the a holistic approach, but I think your approach is in fact closer to the portfolio management approach, isn't it? In strategic planning every investment (of course marketing investments are included)has to be treated like financial investments: we have to care about the risk and ROE. If you are talking about wide range of tools (code optimization, content production, pr, etc) than I see a diversed portfolio of SEO (or SEM?) actions which helps to lower the risk. Am I right? Of course I'm iterested in the parts of your portfolios very much.... Hi Lee,
You are talking about the a holistic approach, but I think your approach is in fact closer to the portfolio management approach, isn’t it? In strategic planning every investment (of course marketing investments are included)has to be treated like financial investments: we have to care about the risk and ROE. If you are talking about wide range of tools (code optimization, content production, pr, etc) than I see a diversed portfolio of SEO (or SEM?) actions which helps to lower the risk. Am I right? Of course I’m iterested in the parts of your portfolios very much….

]]> By: Tansy OBryant http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52938 Tansy OBryant Wed, 27 Dec 2006 18:30:56 +0000 http://www.toprankblog.com/2006/12/seo-strategy-zone-or-man-to-man/#comment-52938 I like your approach. I think addressing budget first also helps client understand what is actually possible for them. Sometimes they can't afford a man to man contract. For Search Engine Optimization determine your amount of annual spend using this formula. <a href="http://www.seo-table.com/search_engine_optimization/blog.html" rel="nofollow"> http://www.seo-table.com/search_engine_optimization/blog.html</a> I like your approach. I think addressing budget first also helps client understand what is actually possible for them. Sometimes they can’t afford a man to man contract. For Search Engine Optimization determine your amount of annual spend using this formula.

http://www.seo-table.com/search_engine_optimization/blog.html

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