Lee Odden

SES Chicago SEO Videos – Laura Thieme

I’ve casually known Laura Thieme of BizResearch for about 2 years but for some reason our paths crossed repeatedly at the recent Chicago Search Engine Strategies conference. First it was the in the speaker ready room, then the most excellent Vintage Tub and Bath SES Dinner (yeah Allan!) where I sat across the table from her team members Traci and Jessica, then again during the conference, then the ClickTracks party and finally on the last day of the conference when I asked her to do a short interview.

Laura has been a speaker at SES for many years and will be teaching a college level course at a University Business School in Ohio next year. In this short video interview, I asked Laura about the need for consistent information and education on search marketing as well as her thoughts on gender distribution in the industry.

http://video.google.com/videoplay?docid=8939619874697509066

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.