Lee Odden

SES Chicago SEO Videos – Stacy Williams

Stacy Williams is a long time search marketer in Atlanta and I’ve known her and partner/husband Matt for about 3 years. Stacy is a long time Search Engine Strategies speaker and is equally adept in the SEO and SEM fields. At Search Engine Strategies Chicago, Stacy had a few very interesting things to say about search engines making modifications to campaign creative, match type and ad status without notifying the advertiser.

In this video interview, I asked Stacy to elaborate and she provided three specific examples. I hope someone from the search engines reads this and offers insight into why these things happen.


I would like to link to Stacy’s blog but, sigh, she doesn’t have one. :)

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.