Stacy Williams is a long time search marketer in Atlanta and I’ve known her and partner/husband Matt for about 3 years. Stacy is a long time Search Engine Strategies speaker and is equally adept in the SEO and SEM fields. At Search Engine Strategies Chicago, Stacy had a few very interesting things to say about search engines making modifications to campaign creative, match type and ad status without notifying the advertiser.
In this video interview, I asked Stacy to elaborate and she provided three specific examples. I hope someone from the search engines reads this and offers insight into why these things happen.
I would like to link to Stacy’s blog but, sigh, she doesn’t have one. 🙂