TopRank Marketing Editor

Session – Podcast & Audio Search

The podcast and audio search session was very good. It started with Amanda Watlington giving an overview of of podcasting. Other speakers included Darion Babin of Webmaster Radio and Rick Klau of Feedburner. They all made excellent points on podcasting. Takeaway points included:

  • Bandwidth can be costly, but it’s worth it.
  • Don’t just get into iTunes, submit podcasts everywhere.
  • Make it as easy as possible for users to subscribe.
  • Quality does matter so get good software, a good microphone and a pop screen.
  • Prepare for growth.
  • Always transcribe your shows and make that accessible to search engines.
  • Use Feedburner to distribute feeds. 302 redirect existing feeds.
  • Optimize show landing pages and show episode pages.
  • Validate feeds.
  • Educate and/or entertain in your podcast for success.
  • Originality equals downloads.
  • Always fill in the meta data on your audio files.
  • ID3 tags can hold up to 246 Mb of text and images.
  • Ping Ping Ping
  • Audacity seemed to be a well liked, free, cross platform recording application.

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Comments

  1. Saw something else on Podcasting this morning and thought you might be interetsted.

    From: PEW Internet and American Life Project
    http://www.pewinternet.org/PPF/r/193/report_display.asp

    “Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. However, few internet users are downloading podcasts with great frequency; just 1% report downloading a podcast on a typical day.”

  2. Jason Van Orden says:

    I’ve also found that the title of your podcast and the keywords you use in the iTunes keyword tag of in your feed greatly affect whether your podcast shows up at the top of searches in iTunes and other podcast directories.

    I’m sure as the amount of content increases, the search algorithms in iTunes and other such portals will get more sophisticated and optimization such as I mentioned above will be critical for attracting any listeners/traffic.

    Jason Van Orden
    Author, Promoting Your Podcast

  3. Thomas McMahon says:

    Jason – Much like a web page, podcast titles and meta information are very important. 🙂

  4. I can not argue with you about the quality as you added podcast so the quality must be up to required.

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