Lee Odden

Reader Poll: Top Reasons to Let a Client Go

reader poll

For the most part, when you mention “firing” someone, it’s in reference to an employee termination. Or perhaps it’s a situation of a client “firing” their agency. There’s also the “firing” of clients that happens for a variety of reasons. Hopefully it’s a good reason for both the agency and the client. It’s an inevitable part of doing business, especially with consulting,  marketing and advertising industries where agencies are in high demand.

No one likes to do it, but it happens.

For example, the client needs might change beyond what the agency can deliver or the business model of the agency might change, requiring the “cleansing” of client engagements that are not consistent with the business. I am curious about the reasons that client engagements are terminated by agencies, so if you’ve been in that situation, please take the poll below:

What are your most common reasons for discontinuing a client relationship?

  • Client is too difficult to work with (49%, 37 Votes)
  • The engagement is not profitable for your agency (24%, 18 Votes)
  • The client declined to pay invoices on time or at all (21%, 16 Votes)
  • The client's needs have changed outside the scope of your agency's capabilities (4%, 3 Votes)
  • Your agency oversold and cannot deliver (1%, 1 Votes)
  • What happened in Vegas didn't stay in Vegas (1%, 1 Votes)

Total Voters: 76

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Has your company been “fired” by an agency? If so, what was the reason? If any consultants or agencies have other reasons not listed in the poll or if you have a strong opinion about this topic, please leave them in the comments.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.