Reader Poll: Why blog?

Posted on Jan 10th, 2007

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B2B Marketing
Reader Poll: Why blog?

Many blog readers also have blogs of their own. People start blogs for many reasons. Some are personal and an increasing number are for business. There are many, many reasons to write a blog. In this reader poll, we’d like to know what’s your reason?

What is the primary purpose of your blog?

To publish/share my ideas (41%, 27 Votes)
To build my/my company reputation (23%, 15 Votes)
A marketing tool for me/my company (20%, 13 Votes)
A platform for interacting with my industry (12%, 8 Votes)
Adds SEO benefit to my web site (5%, 3 Votes)
Share news about my industry (0%, 0 Votes)

Total Voters: 66

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The list of reasons above is limited to six, so if your reason is not listed, please leave it in the comments.

About the author

Lee Odden has been recognized as a top B2B Marketing professional by Forbes, The Economist and the Wall Street Journal. For over 20 years he's worked with his team at TopRank Marketing to help elevate the B2B marketing industry through creative marketing programs that deliver more authentic, experiential and inclusive content for brands like LinkedIn, Dell and Adobe. Lee is the author of Optimize and has published over 1.4 million words on his agency's B2B marketing blog. As a trusted marketing thought leader, he has given nearly 300 presentations in 20 different countries on B2B content, search and influencer marketing. When not marketing, Lee is probably running, cooking or traveling.

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