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Lee Odden

Search Marketing Tidbits 011907

By Lee Odden     Marketing Industry News, Online Marketing

You like sports? You like travel? Check out Fan with a plan.

Coremetrics is launching big updates including: [update] Sorry, I can’t mention the things Coremetrics is launching because their PR firm pitched me with information that they did not want published. And no, I was not under any embargo. Note to Lewis PR: get up to speed on pitching bloggers asap or it could be a lot more embarrassing than this.

[update #2] First, I’ll never edit a blog post twice – again. Second, Lewis PR emailed a nice apology and said their team was so excited about promoting their client that a mistake was made in the pitch or something to that effect.
[Post Script] Please, please PR firms across the globe, just make the effort to understand pitching blogs is not the same as pitching journalists/MSM!

Promotion World has ranked TopRank Online Marketing as one (#2) of the top link building services of the year for 2006. This is pretty interesting since we don’t offer stand alone link building services. However, creative link building is a HUGE part of the SEO, PR and blog consulting services we provide, so we’ll take it. :)

Coming Soon: The death of the web page“. I would have pooh poohed this idea except I spoke with a startup yesterday that has something coming out that will add signicantly to the list Joseph Carrabis mentions, of applications that may make static web pages a lot less important. Of course, if that happens there will be huge implications for the future of SEO, but don’t get me started on that. :)

Rand’s “Leveraging Link Bait” article has posted to the YPN blog.

FAST search is launching a new ad platform at Fastforward ’07. “AdMomentum will liberate publishers from onerous ad revenue splits from the likes of Google and DoubleClick, giving them independence to create their own ad networks and set their own business models.”

Microsoft adCenter Labs shows cool demos including video hyperlink ads.


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