Comments on: Yahoo Adds Quality Index to Search Marketing Ads http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BlueBobbo PPC and Affiliate Marketing » Mr. Benjamin Franklin, Be My Valentine http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-71199 BlueBobbo PPC and Affiliate Marketing » Mr. Benjamin Franklin, Be My Valentine Wed, 31 Jan 2007 10:41:56 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-71199 [...] If you haven’t already built your Valentine’s Day pages, it’s not too late… Get it up within the next few days and you should be ready to take Benjamin Franklin home. Keep in mind the direction that the PPC networks are going with the new quality scores… This is going to require your keywords to be more concise, your ads to be more clickable and your landing pages to be highly relevant! [...] [...] If you haven’t already built your Valentine’s Day pages, it’s not too late… Get it up within the next few days and you should be ready to take Benjamin Franklin home. Keep in mind the direction that the PPC networks are going with the new quality scores… This is going to require your keywords to be more concise, your ads to be more clickable and your landing pages to be highly relevant! [...]

]]> By: Bob http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66869 Bob Thu, 25 Jan 2007 18:13:30 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66869 The word from those I have talked is that Panama is going to crush Google. The word from those I have talked is that Panama is going to crush Google.

]]> By: Carrie Hill http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66325 Carrie Hill Wed, 24 Jan 2007 21:25:21 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66325 Hmmm...interesting. Most of these accounts were set up by the client and we've taken them over - so that is entirely possible. I'll call Yahoo one more time and see if they'll answer that question. Thanks for the direction! ~Carrie Hill Hmmm…interesting. Most of these accounts were set up by the client and we’ve taken them over – so that is entirely possible. I’ll call Yahoo one more time and see if they’ll answer that question.

Thanks for the direction!
~Carrie Hill

]]> By: Lee Odden http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66275 Lee Odden Wed, 24 Jan 2007 19:58:44 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66275 That's a good question Carrie. It was my understanding that you had to opt in for your ads to be shown on YPN sites. It shouldn't happen automatically. Or did you opt in at one time and now you can't get out? That’s a good question Carrie. It was my understanding that you had to opt in for your ads to be shown on YPN sites. It shouldn’t happen automatically. Or did you opt in at one time and now you can’t get out?

]]> By: Carrie Hill http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66255 Carrie Hill Wed, 24 Jan 2007 19:20:55 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66255 Hi Lee, My concern with this change is the YPN - Publisher network has been so unpredictable and messy - i have ads for a B&B in Florida showing up on HotGirls(dot)com and Yahoo has told me time & again they cannot exclude my ads from that site... are the lack of click throughs going to affect my placement/cpc because of these bogus publisher sites? I havent done a lot w/ Panama - our clients are upgrading right now, but I dont see where we can opt-out of the YPN. What do you think? ~Carrie Hi Lee,

My concern with this change is the YPN – Publisher network has been so unpredictable and messy – i have ads for a B&B in Florida showing up on HotGirls(dot)com and Yahoo has told me time & again they cannot exclude my ads from that site… are the lack of click throughs going to affect my placement/cpc because of these bogus publisher sites?

I havent done a lot w/ Panama – our clients are upgrading right now, but I dont see where we can opt-out of the YPN. What do you think?

~Carrie

]]> By: Joe Whyte http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66200 Joe Whyte Wed, 24 Jan 2007 17:40:22 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66200 Yes I got an email from yahoo describing this. IMO I think google has been doing this for a lot longer but just not telling people about it. I think its a great way to put a quality product in front of a user without having to pay more. Yes I got an email from yahoo describing this. IMO I think google has been doing this for a lot longer but just not telling people about it. I think its a great way to put a quality product in front of a user without having to pay more.

]]> By: Lee Odden http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66173 Lee Odden Wed, 24 Jan 2007 16:43:48 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66173 Hi Simon, I'm not sure about that. I would assume advertisers could see the info as soon as they upgrade. Maybe Yahoo is not acting on the quality index information until Feb 5, but showing it now. Hi Simon, I’m not sure about that. I would assume advertisers could see the info as soon as they upgrade. Maybe Yahoo is not acting on the quality index information until Feb 5, but showing it now.

]]> By: Lee Odden http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66161 Lee Odden Wed, 24 Jan 2007 16:16:55 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66161 tech mentat, I was wondering about the same thing. For example, Google uses landing page information as part of their quality score and it doesn't look like Yahoo will in this most recent update. I will check with my Yahoo contacts for more info. tech mentat, I was wondering about the same thing. For example, Google uses landing page information as part of their quality score and it doesn’t look like Yahoo will in this most recent update. I will check with my Yahoo contacts for more info.

]]> By: Zach Katkin http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66147 Zach Katkin Wed, 24 Jan 2007 15:24:37 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66147 This is great. I haven't been much of a fan of Yahoo (or MSN), in comparison to AdWords, but hopefully this will help gain the acceptance of Yahoo Ads for more consumers. By weighting advertisers based on performance it really motivates them to write great, appropriate, targeted ads. This is great. I haven’t been much of a fan of Yahoo (or MSN), in comparison to AdWords, but hopefully this will help gain the acceptance of Yahoo Ads for more consumers. By weighting advertisers based on performance it really motivates them to write great, appropriate, targeted ads.

]]> By: New Paradigm » Yahoo shifts keyword ad strategy, responds to Google http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66146 New Paradigm » Yahoo shifts keyword ad strategy, responds to Google Wed, 24 Jan 2007 15:18:41 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66146 [...] Today Yahoo just emailed its keyword advertisers to tell them about some changes in the structure of its auctions and how ads will be displayed. Also briefly mentioned here and here. Specifically: [...] [...] Today Yahoo just emailed its keyword advertisers to tell them about some changes in the structure of its auctions and how ads will be displayed. Also briefly mentioned here and here. Specifically: [...]

]]> By: Alan Majer http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66140 Alan Majer Wed, 24 Jan 2007 15:10:51 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66140 This is great news. A sound and <a href="http://www.wikinomics.com/blog/index.php/2007/01/24/yahoo-shifts-keyword-ad-strategy-responds-to-google/" rel="nofollow">long overdue</a> move by Yahoo. It should help increase Yahoo's overall ad network quality and move them into the running again. Here's a short take on what some of these changes will <a href="http://www.wikinomics.com/blog/index.php/2007/01/24/yahoo-shifts-keyword-ad-strategy-responds-to-google/" rel="nofollow">mean</a>. This is great news. A sound and long overdue move by Yahoo. It should help increase Yahoo’s overall ad network quality and move them into the running again. Here’s a short take on what some of these changes will mean.

]]> By: Tech Mentat http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66001 Tech Mentat Wed, 24 Jan 2007 06:15:55 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-66001 The desire to have relevant advertisers who gives users a positive unique experience is commendable. However, I can't shake the feeling that using performance history is a cheap solution for determining quality (same feeling for organic search). I understand the logic behind it and the practice(of weighing value by history) has been around for ages (i.e. a credit report) but I think it hurts the new budding business or the mom-and-pop flower shop that only wants to advertise during Valentine The desire to have relevant advertisers who gives users a positive unique experience is commendable. However, I can’t shake the feeling that using performance history is a cheap solution for determining quality (same feeling for organic search). I understand the logic behind it and the practice(of weighing value by history) has been around for ages (i.e. a credit report) but I think it hurts the new budding business or the mom-and-pop flower shop that only wants to advertise during Valentine

]]> By: Simon Heseltine http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-65935 Simon Heseltine Wed, 24 Jan 2007 02:40:34 +0000 http://www.toprankblog.com/2007/01/yahoo-adds-quality-index-to-search-marketing-ads/#comment-65935 So Lee, is it only a few of us that have been able to see the quality index score up until now? I've seen it since we switched to Panama in December. I put out a pic of it at the bottom of this post - http://searchenginetigers.com/2007/01/yahoo-panama-supports-dynamic-keyword.html So Lee, is it only a few of us that have been able to see the quality index score up until now? I’ve seen it since we switched to Panama in December. I put out a pic of it at the bottom of this post – http://searchenginetigers.com/2007/01/yahoo-panama-supports-dynamic-keyword.html

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