Comments on: 5 Tips for Content Distribution Networks http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-446670 Peter Fri, 08 Aug 2008 01:39:59 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-446670 I like the idea of having a push distribution network. You still need a cost effective strategy to identify new distribution channel partners in order to build out the network. RSS (Google Reader, for example) + RSS Google Alerts (on relevant keyword phrases) is a one way to monitor whether there are new content distribution opportunities relevant to you. Lowers the cost of researching and building out the content distribution network, which helps improve the ROI. I like the idea of having a push distribution network.

You still need a cost effective strategy to identify new distribution channel partners in order to build out the network.

RSS (Google Reader, for example) + RSS Google Alerts (on relevant keyword phrases) is a one way to monitor whether there are new content distribution opportunities relevant to you. Lowers the cost of researching and building out the content distribution network, which helps improve the ROI.

]]> By: Link Building vs Content Promotion for Links | Online Marketing Blog http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-445863 Link Building vs Content Promotion for Links | Online Marketing Blog Wed, 06 Aug 2008 17:07:02 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-445863 [...] Distribution channels are important for creating awareness of content to link to plus they can attract traffic on their own. As a content distribution network matures, it builds traffic simply through publishing new information for recipients to consume and link to. [...] [...] Distribution channels are important for creating awareness of content to link to plus they can attract traffic on their own. As a content distribution network matures, it builds traffic simply through publishing new information for recipients to consume and link to. [...]

]]> By: The Economics of Success (Or How To Launch A New Site Per Aaron and Giovanna Wall) | SEO ROI Services. Need an SEO Rockstar? Contact Us. Prices $3K-$10K/mo http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-434595 The Economics of Success (Or How To Launch A New Site Per Aaron and Giovanna Wall) | SEO ROI Services. Need an SEO Rockstar? Contact Us. Prices $3K-$10K/mo Mon, 14 Jul 2008 14:47:31 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-434595 [...] Fails. Their focus has been on growing distribution (see also Lee’s excellent piece on developing your network), and here’s how you can [...] [...] Fails. Their focus has been on growing distribution (see also Lee’s excellent piece on developing your network), and here’s how you can [...]

]]> By: Content Promotion! » Blog Archive » A Guide to Getting Maximum Link Value from Your Content http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-407937 Content Promotion! » Blog Archive » A Guide to Getting Maximum Link Value from Your Content Sat, 17 May 2008 00:01:20 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-407937 [...] Odden’s 5 Tips for Content Distribution Networks is over a year old but still holds solid. As Odden puts it, “There are many that believe the [...] [...] Odden’s 5 Tips for Content Distribution Networks is over a year old but still holds solid. As Odden puts it, “There are many that believe the [...]

]]> By: Recession Proof Search Engine Optimization Tips http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-359854 Recession Proof Search Engine Optimization Tips Tue, 26 Feb 2008 23:23:58 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-359854 [...] an effort to promote it as well. Publishing great content is a waste unless you’ve developed channels of distribution outside of search engine [...] [...] an effort to promote it as well. Publishing great content is a waste unless you’ve developed channels of distribution outside of search engine [...]

]]> By: ram http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-333898 ram Wed, 23 Jan 2008 07:45:37 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-333898 Thanx lee as a start up we find these articles to be of great use andpracticalapplicability. keep them coming. writing quality content is the first Principle which is inviolable. second is to ensure that the sound of a single tree falling in a forest is heard far and wide -distribution. Then it is referenced- links wow Thanx lee as a start up we find these articles to be of great use andpracticalapplicability. keep them coming. writing quality content is the first Principle which is inviolable. second is to ensure that the sound of a single tree falling in a forest is heard far and wide -distribution. Then it is referenced- links

wow

]]> By: Damian Nicolaou http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-333725 Damian Nicolaou Tue, 22 Jan 2008 23:11:20 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-333725 Very interesting article, we are a recent start up viral advertising company, and we have had difficulty making the first steps towards becoming known. Reciprocal links seem to be as damaging as they are useful and we haven't had much luck with the social networking sites. The only thing that has really worked for us is Youtube, which had provided over 700,000 hits for our first viral video. The thing that really would interest me is getting bloggers to add our content on to their websites, but I have no idea how to make that happen. Any ideas? Very interesting article, we are a recent start up viral advertising company, and we have had difficulty making the first steps towards becoming known. Reciprocal links seem to be as damaging as they are useful and we haven’t had much luck with the social networking sites. The only thing that has really worked for us is Youtube, which had provided over 700,000 hits for our first viral video. The thing that really would interest me is getting bloggers to add our content on to their websites, but I have no idea how to make that happen. Any ideas?

]]> By: Social Bookmarking Submission Tools http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-322470 Social Bookmarking Submission Tools Mon, 07 Jan 2008 17:48:07 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-322470 [...] For more aggressive online marketers, waiting for visitors to find your content and then decide to bookmark isn’t enough. Building up profiles and networks of friends to introduce and share content with can drive great traffic that folds well with an active bookmarking strategy. Creating content and then purposefully sharing and promoting it with likeminded networks provides value to the community and also enhances content distribution. [...] [...] For more aggressive online marketers, waiting for visitors to find your content and then decide to bookmark isn’t enough. Building up profiles and networks of friends to introduce and share content with can drive great traffic that folds well with an active bookmarking strategy. Creating content and then purposefully sharing and promoting it with likeminded networks provides value to the community and also enhances content distribution. [...]

]]> By: Flagship Content Roundup @ chrisg.com http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-170269 Flagship Content Roundup @ chrisg.com Wed, 25 Jul 2007 13:00:40 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-170269 [...] 5 Tips for Content Distribution Networks by Lee Odden demonstrates a post that consistently builds ongoing links and traffic. [...] [...] 5 Tips for Content Distribution Networks by Lee Odden demonstrates a post that consistently builds ongoing links and traffic. [...]

]]> By: Holistic Search Engine Optimization » Online Marketing Blog http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-161675 Holistic Search Engine Optimization » Online Marketing Blog Tue, 10 Jul 2007 22:55:37 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-161675 [...] Channels of distribution Web sites are rarely the sole means of content distribution on the web for most companies. Video, podcasts, blogs, newsletters, forums, wikis, news and PR, corporate communications and intranets are all methods of online content distribution. With the increasing popularity of social media, users are interacting with a wider variety of content if new and interesting ways. Using these channels effectively presents significant opportunities for online marketers. [...] [...] Channels of distribution Web sites are rarely the sole means of content distribution on the web for most companies. Video, podcasts, blogs, newsletters, forums, wikis, news and PR, corporate communications and intranets are all methods of online content distribution. With the increasing popularity of social media, users are interacting with a wider variety of content if new and interesting ways. Using these channels effectively presents significant opportunities for online marketers. [...]

]]> By: The Enormous list of Linkbuilding tips, articles and resources | Cornwallseo.com http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-100132 The Enormous list of Linkbuilding tips, articles and resources | Cornwallseo.com Sun, 25 Mar 2007 21:50:07 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-100132 [...] Toprankblog.com Content vs Links 5 Tips for Content Distribution Networks Link Building for Blogs Interview with Eric Ward of URLwire [...] [...] Toprankblog.com Content vs Links 5 Tips for Content Distribution Networks Link Building for Blogs Interview with Eric Ward of URLwire [...]

]]> By: Friday Favorites 3/9/07 - Stuntdubl - Search Engine Marketing Consultant http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-93048 Friday Favorites 3/9/07 - Stuntdubl - Search Engine Marketing Consultant Fri, 09 Mar 2007 19:03:03 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-93048 [...] Lee gives us 5 tips for content distribution [...] [...] Lee gives us 5 tips for content distribution [...]

]]> By: February ‘07: Best Search/Marketing Posts » Small Business SEM http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-88961 February ‘07: Best Search/Marketing Posts » Small Business SEM Fri, 02 Mar 2007 01:05:18 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-88961 [...] Lee/Top Rank: 5 Tips for Content Distribution Networks [...] [...] Lee/Top Rank: 5 Tips for Content Distribution Networks [...]

]]> By: Kevin Gibbons http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-88209 Kevin Gibbons Wed, 28 Feb 2007 11:51:53 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-88209 Great tips Lee, and being able to reach a wide audience via these methods can be the difference between a quality piece of content getting a couple of Digg votes to a story promoted to the homepage, obviously increasing the potential of inbound links massively. Great tips Lee, and being able to reach a wide audience via these methods can be the difference between a quality piece of content getting a couple of Digg votes to a story promoted to the homepage, obviously increasing the potential of inbound links massively.

]]> By: Ahmed Bilal http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-88193 Ahmed Bilal Wed, 28 Feb 2007 10:47:34 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-88193 <em>The concepts here are nothing more than fundamental marketing, but <strong>realizing the effect networks of distribution</strong> can have on search can help marketers <strong>leverage existing marketing activities</strong> in a way that provides a distinct advantage and would <strong>make it difficult to competitors to catch up</strong>.</em> Most important part of the whole article :) I see a lot of this going on, although to be honest I think it's natural market behavior, with anyone who has a following / user-base would want to radically increase the cost of 'leaving' for their users and protect their own little (or large) herd :) This gets really interesting when one marketer decides to eat into another marketer's audience. Fun to watch, unless you're on the winning side. The concepts here are nothing more than fundamental marketing, but realizing the effect networks of distribution can have on search can help marketers leverage existing marketing activities in a way that provides a distinct advantage and would make it difficult to competitors to catch up.

Most important part of the whole article :)

I see a lot of this going on, although to be honest I think it’s natural market behavior, with anyone who has a following / user-base would want to radically increase the cost of ‘leaving’ for their users and protect their own little (or large) herd :)

This gets really interesting when one marketer decides to eat into another marketer’s audience. Fun to watch, unless you’re on the winning side.

]]> By: Stephanie http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87981 Stephanie Tue, 27 Feb 2007 21:11:04 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87981 This is something I've been working on myself. I find the content creation side of things relatively easy, the link building side not so simple. I've learned to put aside time for blog commenting, writing articles specifically for distribution and I know I'm going to have to get better about social bookmarking. It all makes a difference. This is something I’ve been working on myself. I find the content creation side of things relatively easy, the link building side not so simple. I’ve learned to put aside time for blog commenting, writing articles specifically for distribution and I know I’m going to have to get better about social bookmarking. It all makes a difference.

]]> By: AnAesthetic Media » Content is King, but Distribution is President http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87965 AnAesthetic Media » Content is King, but Distribution is President Tue, 27 Feb 2007 20:03:15 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87965 [...] Lee Odden over at the Online Marketing Blog seems to be able to appreciate this. As he notes: The key to realizing the linking benefit from creating useful, engaging and unique content is to create channels of distribution. As the network of people paying attention to your web site or blog grows, the greater the number of unsolicited links will occur. The more links, the more traffic and link popularity for rankings on search engines. [...] [...] Lee Odden over at the Online Marketing Blog seems to be able to appreciate this. As he notes: The key to realizing the linking benefit from creating useful, engaging and unique content is to create channels of distribution. As the network of people paying attention to your web site or blog grows, the greater the number of unsolicited links will occur. The more links, the more traffic and link popularity for rankings on search engines. [...]

]]> By: Lee Odden http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87960 Lee Odden Tue, 27 Feb 2007 19:55:08 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87960 Thanks Adam, I appreciate your comments, especially "unified marketing with search as a distinct component". Aw, Ed! There you go making sense again. :) Thanks Adam, I appreciate your comments, especially “unified marketing with search as a distinct component”.

Aw, Ed! There you go making sense again. :)

]]> By: Ed Kohler http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87959 Ed Kohler Tue, 27 Feb 2007 19:52:57 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87959 But, Lee. This stuff takes time and talking to other humans! Who has time for that? :-) But, Lee. This stuff takes time and talking to other humans! Who has time for that? :-)

]]> By: Adam Audette http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87955 Adam Audette Tue, 27 Feb 2007 19:36:17 +0000 http://www.toprankblog.com/2007/02/5-tips-for-content-distribution-networks/#comment-87955 Well done, Lee. As you point out the overall approach is one of unified marketing with search as a distinct component, perhaps an essential component of any distribution network. With an eye on SEO different marketing methods can be leveraged: - Blogs can be <a href="http://www.toprankblog.com/2007/01/my-5-favorite-blog-plugins" rel="nofollow">optimized</a> and <a href="http://www.toprankblog.com/2005/11/rss-feed-button-tool/" rel="nofollow">widgets</a> can be added to increase exposure and sharing. - Newsletters with relevant content can be archived to attract link citations; subscribers can be encouraged to share them w/ colleagues; they can be used effectively to drive interest, traffic, etc. - We all know the power of social media sites like Stumbleupon, digg, delicious, et al - Forums and comments help put you at the center of social interaction, encourage links and traffic, and build transparency and trust w/ your (potential) customer base. - <a href="http://novitaic.typepad.com/novitaic/2006/06/news_release_se.html" rel="nofollow">Press releases can be optimized</a> for <a href="http://www.web-marketing-secrets.co.uk/e_article000597784.cfm?x=b7vg4mW,b2j1279p" rel="nofollow">social media and SEO</a>. Well done, Lee. As you point out the overall approach is one of unified marketing with search as a distinct component, perhaps an essential component of any distribution network. With an eye on SEO different marketing methods can be leveraged:

- Blogs can be optimized and widgets can be added to increase exposure and sharing.

- Newsletters with relevant content can be archived to attract link citations; subscribers can be encouraged to share them w/ colleagues; they can be used effectively to drive interest, traffic, etc.

- We all know the power of social media sites like Stumbleupon, digg, delicious, et al

- Forums and comments help put you at the center of social interaction, encourage links and traffic, and build transparency and trust w/ your (potential) customer base.

- Press releases can be optimized for social media and SEO.

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