Lee Odden

Use Avatars to Show Authority

Lee Odden     Blogging

Technorati Screen Grab - AviatorsToday’s tip is quite simple and easy, it’s merely creating an avatar for yourself which will represent you across the web.

An avatar is just an image. A logo or icon that represents you or your business. It could be your picture, your cat’s picture, a cartoon character or just a cool design. I’d recommend picking one that is original for best results.

Now, when you create your blog, put your avatar on it. When you register at a form, use your avatar. Services like Technorati and MyBlogLog have the ability to upload a profile image and you’d want to stick it there too. There is even a global avatar service called Gravatar that will show your avatar on other blogs that have this functionality enabled in the comments. Ideally you’d want them all to match to build your identity. But mixing a photo and a logo treatment also seems to work well.

What you are doing is making sure that you stand out. When people are browsing other services, they can quickly notice you. Avatars also show a sign of authority as spammers rarely take the time to worry about the minor details. It’s a quick and easy thing to do to catch the attention of others.

[tags]mybloglog,technorati,gravator,avatar[/tags]

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.