Comments on: Measuring Search Marketing Success

By: Measuring Search Marketing Success « Dimano Marketing

Measuring Search Marketing Success « Dimano Marketing — Mon, 19 Mar 2007 19:52:39 +0000

[...] March 2nd, 2007 Measuring Search Marketing Success Originally Posted: Online Marketing Blog, Lee Odden [...]

By: Andy Beard

Andy Beard — Sun, 11 Feb 2007 13:50:42 +0000

Growth in subscribers
Overall Reach
Number of comments

Matt of Wordpress fame frequently quotes the percentage of comments that are spam. I am happy that on my blogs I have a much higher number of real comments compared to spam.

By: Should You Have a Website to Run a Online Business?

Should You Have a Website to Run a Online Business? — Fri, 09 Feb 2007 15:33:14 +0000

[...] When you learnt what to do, you can promote more products and expand your activity. The most important thing in online business is keeping the track of everything and measuring the rate of success and failure and then optimizing the methods according to the results. Did you enjoy this post? Share it: [...]

By: ackmnmn

ackmnmn — Fri, 09 Feb 2007 02:50:37 +0000

Lee,
Given the game-changing personalized SERP transition, will next-gen organic prominence reporting tools aggregate and “score” a URL’s presence for keywords (and topics) across major search engines and multiple social media channels in reporting engines?

I am used to reaching for classic tools like WebPosition, WebCEO, or SEO Toolkit to report organic prominence. These tools seem to be growing less relevant by the minute except to “get a feel.” There are also other interesting tools like CrossEngine.com to quickly look through lots of channels and have quick access to a cross section of specialty social search services. Of course this goes hand in hand with site analytics, feedburner stats, etc…

In your opinion will there be next gen apps which aggregate “traditional” organic prominence along with social media penetration for a URL and topic? In general, what do you make of organic prominence reporting in the new personalized SERP enviroment?

By: Erica Forrette

Erica Forrette — Fri, 09 Feb 2007 01:03:45 +0000

We asked some of our customers a few months ago as well on their “success factors” for Search Engine Marketing campaigns. Of course most cited direct sales or leads (goes without saying). Also cited were metrics specific to search (getting more granular than your original list) – for example, improvement in ROAS, site conversion rate, budget efficiency.

To another point in your post, agreed, it IS absolutely critical to get accurate benchmarks for your company and measure improvement from there. (don’t rely on “industry averages.”) The improvement metrics noted above need to be benchmarked before even questioning SEM campaign performance.

By: Ali

Ali — Thu, 08 Feb 2007 23:13:55 +0000

In my web business that I run (10 months old so far) getting visitors in the beginning was hard. Now that it has achieved search engine visibility it’s easier to concentrate on how to fine tune the traffic to a conversion by monitoring a bunch of factors, some of which are listed above.

Though time consuming it is bearing fruit.

By: Jeremy Luebke

Jeremy Luebke — Thu, 08 Feb 2007 15:32:02 +0000

Now if I could just get my clients to realize all these things matter. The only metric they seem to care about is direct sales with no consideration for the lifetime value of a visitor that doesn’t buy on the first go around.