All about the intersection of search engine & social media marketing, optimization and online public relations.
Guide to link buying - Search Engine Journal
Is Google the dog wagging the search news tail? - Search Day - Search Engine Watch
17 most common PPC mistakes web marketers make - Igor M. at SEOMoz
30 tips for creating blog traffic - Daily blog tips
Complete guide to online video - Read/WriteWeb via Andy
Today I’m doing an online radio interview over at RSS Ray on social media and search engine optimization. Our discussion will cover fundamentals of social media and how businesses, small and large, might use such tactics as part of their online marketing mix. We’ll also discuss blog marketing and press release optimization.
The kind of social media optimization and marketing that gets the most play these days is hitting the home page of digg or getting tons of traffic from Stumbleupon, del.icio.us, reddit, etc. Many of the SMO/SMM campaigns we run achieve these kinds of results, but it’s not the end goal. If you’re familiar with the services we provide at TopRank, you’ll know we take a holistic approach to search marketing and view things like social media on a longer term basis.
Our search marketing agency, TopRank is hiring for a Search Engine Marketing Specialist position. We’re looking for someone with 2-3 years experience, particularly with paid search (creative, bid management, analytics, account management). The position is on-site at our office on Lake Minnetonka in the western suburbs of Minneapolis.
I’ll be posting a more in depth job description and requirements on the TopRank site later this week, but if there are super talented, super smart, local search marketers in the Twin Cities looking for a huge growth opportunity, email me your resume: seo at toprankresults dot com.
Blogs are great marketing tools, but if you’re running or working in a successful business it can be tough to find the time. Hence, this week’s reader poll:
What do you do when you can’t think of something or you’re not motivated to blog?
Todd And (Andrlik) published a list of 150 marketing blogs and I’m happy to note that Online Marketing Blog is ranked at #5 between Brian Clark’s most excellent Copyblogger and Church of the Customer’s Ben McConnell and Jackie Huba. With Seth Godin at #2 and Steve Rubel’s Micropersuasion at #17 I’m pretty amazed. This is a dynamic list and you can read about the ranking criteria here.
A few people did interviews with me that were published this week. One with Michael Gray as part of his awesome collection of local search marketing interviews, “Local Search Tips, Tricks and Secrets“.
Here we are again with this week’s additions to the big list of search engine marketing blogs. Of course the OPML file and plain text file have been updated as well. Enjoy!
I was recently taking a survey from Jupiter or ClickZ (I don’t recall which) and one of the questions asked about measurement of success for search marketing. While a lot of what you hear from search marketers involves talk about fundamentals ranging from links to rankings to visitors and conversions, the answers offered in this survey included a pretty interesting mix:
It’s amazing what a social network, highly visible blogs and level headed communication can do.
The National Pork Board has apologized for the aggressive comments in the cease and desist against our search marketing friend, Jennifer Laycock and her Lactivist Blog’s use of “The other white milk” on t-shirts for sale that raise money for Mother’s Milk Bank.
You can however, now buy a NPB approved t-shirt that says, “Breast, the other white milk.” The employees at the NPB are also conducting a fundraising drive for Mother’s Milk Bank. Well done NPB!
Rand finally pulled the trigger and proposed to Geraldine, aka “Mystery Guest” through a commercial during her favorite show, Veronica Mars last night. While it wasn’t during the Super Bowl as was planned and hoped, I personally think this route was a lot better.
It was an interesting thing keeping this under wraps considering there was so much PR ala Greg Jarboe, Jamie O’Donnel and Joe Morin going on. In fact, because our posts on Online Marketing Blog about the super bowl proposal, and then the update rank highly for “super proposal”, we received a lot of referral traffic from Google when the commercial didn’t appear during the Super Bowl and were looking for it on the web.
No stranger to either online marketing or a sense of humor, Ed Kohler has a pretty fun project in the works called Banana Name where he’s writing names of blogs/sites on bananas and posting to the site, BananaName.com.
Here’s the post he did for OMB.
In a strange way, this reminds me of Chris Pirillo’s “rent my chest” efforts, which started out with Ponzi writing ads literally on Chris’s chest. I suspect that became impractical and evolved into the more automatic version linked above.
Let’s hope Ed “keeps it real” with the bananas, which, he has a LOT of. Check it out.
Eric Ward posts a wish list for Google’s new link analysis tools
SEOConsultants.com for sale
Reprise Media Super Bowl Study
Social Media Newsroom - SHIFT (This is cool and all, but our PR firm has been offering blog enabled media/news rooms with multi-media support for nearly 2 years)
Free Nexus blog at lockergnome.com
AdSense pays more for referrals
Some of our regular readers may have noticed that Online Marketing Blog was not available for about 26 hours this week. We were informed after calling our hosting company, that the site was under attack by hundreds locations sending unresolvable requests or a denial of service attack. The host shut the site down without telling us as it was on a shared server and the increased traffic was affecting other web sites.
You are currently browsing the Online Marketing Blog weblog archives for February, 2007.
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