Archives for February 2007

Google Testing Left Side Tabs?

Yesterday when I was searching Google on my partner’s laptop, I noticed down the left side of the search results the tabs that are normally displayed horizontally on the home page: Images, Maps, News, Groups, Books, Froogle and More with the option of drilling down your search using those filters.

I was using Firefox and not logged in to Google but was able to replicate it several times on that machine. When I tried on my own laptop, it was a no-go.

Here’s a partial screenshot:

google-serps-020207-11.gif

Here’s a link to a larger screen shot.

This may be something Google has already tested in the past, but I did not find any other blog posts about it. Has anyone else seen this?

National Pork Board Needs to Back Off

You know those kinds of people that have nothing better to do with their time, so they have to pick on others to justify their existence? Laywers come to mind. Especially corporate lawyers.

I am a little late to the story about our friend, Jennifer Laycock of Search Engine Guide, her blog The Lactivist and the bully National Pork Board, but hey I’ve got a business too ya know? Regardless, I just had to write something up before the Super Proposal, I mean Super Bowl weekend was in full effect as this is the epitome of lameness.

I’m not completely unsympathetic to trademark holders and the need to protect them as we’re going through the final stages of our own trademark process. I do understand that there is a certain obligation to defend your trademark or you lose it.

Search Marketing Blogs Update 020207

Here we are again with this week’s update to the big list of Search Engine Marketing Blogs. For anyone maintaining their own Google custom search engine using blogs on this list, here is a plain text file list that should make it easy for you to update. The OPML file has also been updated throughout the week as new blogs are added to the queue.

This week’s additions:

  • SEOrefugee – Web designer/developer James Cook and Skitzzo blog uniquely about SEO and offers a few SEO cartoons from time to time.
  • Gray Hat Search Engine News – excellent SEO humor is offered up by Chris Ridings and Gurtie.
  • eBuzzMaster – Personal blog of self proclaimed SEO geek, Meg Walker, from Network Solutions covering online advertising, search marketing and SEO.

Widget Marketing

At WebmasterWorld Pubcon in Las Vegas last November, Lawrence Coborn who runs Sexy Widget as well as RateitAll.com, made quite a splash with his presentation on marketing with widgets. We interviewed Lawrence Coborn here on OMB late last year.

Since then, many marketers have been paying more attention to marketing blogs with widgets such as via the Flickr image tool, the Swicki search tool and the MyBlogLog widget in the right sidebar of this blog.

Here is a an example of a new blog widget for Online Marketing Blog, or blidget from Widgetbox that makes a widget out of the content of your blog.

Use Avatars to Show Authority

Technorati Screen Grab - AviatorsToday’s tip is quite simple and easy, it’s merely creating an avatar for yourself which will represent you across the web.

An avatar is just an image. A logo or icon that represents you or your business. It could be your picture, your cat’s picture, a cartoon character or just a cool design. I’d recommend picking one that is original for best results.

Now, when you create your blog, put your avatar on it. When you register at a form, use your avatar. Services like Technorati and MyBlogLog have the ability to upload a profile image and you’d want to stick it there too. There is even a global avatar service called Gravatar that will show your avatar on other blogs that have this functionality enabled in the comments. Ideally you’d want them all to match to build your identity. But mixing a photo and a logo treatment also seems to work well.