At WebmasterWorld Pubcon in Las Vegas last November, Lawrence Coborn who runs Sexy Widget as well as RateitAll.com, made quite a splash with his presentation on marketing with widgets. We interviewed Lawrence Coborn here on OMB late last year.
Since then, many marketers have been paying more attention to marketing blogs with widgets such as via the Flickr image tool, the Swicki search tool and the MyBlogLog widget in the right sidebar of this blog.
Widget developers should consider enabling a crawlable text link within the widget so search engines can find and crawl the link to the author site. We’ve done this with the RSS Button maker as well as the Social Bookmarks creator, which have resulted in 100,000+ crawlable links to this blog.
What are some creative widgets that you’ve created or found for promoting your blog? Do you think 2007 is the year of the widget as some have proclaimed?