Comments on: Press Releases as Marketing Tools http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: mahesh http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-505728 mahesh Mon, 24 Nov 2008 10:51:04 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-505728 Thanks man... Thanks man…

]]> By: Rob http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-477925 Rob Mon, 06 Oct 2008 13:43:22 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-477925 Hey Lee - some really useful advice here! We have this week opened a new free press release site to the public which is entirely ad free too, and is fully RSS ready etc. The site runs on WordPress to keep it free and easy to use. Find it at http://www.your-story.org We'd appreciate your comments and advice too! Hey Lee – some really useful advice here! We have this week opened a new free press release site to the public which is entirely ad free too, and is fully RSS ready etc. The site runs on WordPress to keep it free and easy to use.

Find it at http://www.your-story.org

We’d appreciate your comments and advice too!

]]> By: Around the Industry in 50 Posts http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-395832 Around the Industry in 50 Posts Mon, 21 Apr 2008 22:50:26 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-395832 [...] the talk about links? Check out the best posts about topics like Google’s supplemental index, press releases, Wikipedia and local [...] [...] the talk about links? Check out the best posts about topics like Google’s supplemental index, press releases, Wikipedia and local [...]

]]> By: Ross http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-342347 Ross Sun, 03 Feb 2008 03:51:27 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-342347 "If you distribute the same release through more than one wire service on the same day, it is very likely that the news search engines will filter out the duplicates." According to the above mentioned comment (no.3), is it best to choose one PR website to distribute press releases (i.e. prweb.com) or simply spread the press releases over different days on different websites. I certainly don't want to "spam" our press release, so was wondering if anyone had any suggestions, thanks! “If you distribute the same release through more than one wire service on the same day, it is very likely that the news search engines will filter out the duplicates.”
According to the above mentioned comment (no.3), is it best to choose one PR website to distribute press releases (i.e. prweb.com) or simply spread the press releases over different days on different websites.
I certainly don’t want to “spam” our press release, so was wondering if anyone had any suggestions, thanks!

]]> By: Mark O'Toole http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-340753 Mark O'Toole Fri, 01 Feb 2008 15:42:22 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-340753 I like Meltwater News for clip tracking. I like Meltwater News for clip tracking.

]]> By: Brian Skeller http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-340379 Brian Skeller Fri, 01 Feb 2008 06:25:50 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-340379 Lee, Excellent article. We too have found press release distribution to be an integral part of our marketing strategy. Something that we did find interesting though was we tried two different types of press release service. A large name brand (www.PRNewswire.com) and a smaller company www.24-7pressrelease.com that we had never heard of (they showed up fairly high under press release service, so we thought we would go with them). The interesting part is that for the "name brand" service, we paid a fair amount, the 24-7pressrelease.com site we paid $45. I don't know if it was the subject of the release, or timing, but we found the 24-7pressrelease.com site to give us better results! They also gave us image attachments, and keyword linking. Have you (or anyone else) heard of them? I am also keeping my eyes out for clipping services if anyone has any recommendations. Thanks! Brian. Lee,

Excellent article. We too have found press release distribution to be an integral part of our marketing strategy. Something that we did find interesting though was we tried two different types of press release service. A large name brand (www.PRNewswire.com) and a smaller company http://www.24-7pressrelease.com that we had never heard of (they showed up fairly high under press release service, so we thought we would go with them). The interesting part is that for the “name brand” service, we paid a fair amount, the 24-7pressrelease.com site we paid $45. I don’t know if it was the subject of the release, or timing, but we found the 24-7pressrelease.com site to give us better results! They also gave us image attachments, and keyword linking. Have you (or anyone else) heard of them? I am also keeping my eyes out for clipping services if anyone has any recommendations.

Thanks!

Brian.

]]> By: Around the Industry in 50 Posts | Seek and you shell find !!! http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-301613 Around the Industry in 50 Posts | Seek and you shell find !!! Fri, 14 Dec 2007 18:09:31 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-301613 [...] the talk about links? Check out the best posts about topics like Google’s supplemental index, press releases, Wikipedia and local [...] [...] the talk about links? Check out the best posts about topics like Google’s supplemental index, press releases, Wikipedia and local [...]

]]> By: bronsonh http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-292750 bronsonh Thu, 06 Dec 2007 10:00:59 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-292750 I was wondering how you deal with the fact that even after seo'ing the release, most of the links get stripped out, rending it a brand builder rather than a seo tool. I am trying to use our press releases more intellegently by including links to relevant pages of the site, but the link stripping is driving me nuts; to the point where I am looking at the Shift Communications Social Media Release and thinking that I may get more mileage out of something like that. I was wondering how you deal with the fact that even after seo’ing the release, most of the links get stripped out, rending it a brand builder rather than a seo tool.

I am trying to use our press releases more intellegently by including links to relevant pages of the site, but the link stripping is driving me nuts; to the point where I am looking at the Shift Communications Social Media Release and thinking that I may get more mileage out of something like that.

]]> By: Online PR technology trends | Sally Falkow | The Leading Edge » Blog Archive » Press Release Optimization - SEO Secrets http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-290042 Online PR technology trends | Sally Falkow | The Leading Edge » Blog Archive » Press Release Optimization - SEO Secrets Mon, 03 Dec 2007 23:50:18 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-290042 [...] and distributing a press release offers attractive benefits at a nominal cost. Read his tips here. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover [...] [...] and distributing a press release offers attractive benefits at a nominal cost. Read his tips here. Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover [...]

]]> By: Press Releases as Marketing Tools | ScrapbookMarketing.com http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-174540 Press Releases as Marketing Tools | ScrapbookMarketing.com Wed, 01 Aug 2007 04:51:55 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-174540 [...] Here’s a link to a comprehensive article by Search Engine Optimization guru, Lee Odden: Press Releases as Marketing Tools [...] [...] Here’s a link to a comprehensive article by Search Engine Optimization guru, Lee Odden: Press Releases as Marketing Tools [...]

]]> By: Katy http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-137274 Katy Thu, 31 May 2007 20:55:39 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-137274 Just thought I'd let you know I was so inspired by your piece that I added a link to it in one of our blog pieces. I'll be sure to tell John you said hello. haha and thanks for the comment/advice (i know i'm looking at it in belated fashion!) Just thought I’d let you know I was so inspired by your piece that I added a link to it in one of our blog pieces. I’ll be sure to tell John you said hello. haha and thanks for the comment/advice (i know i’m looking at it in belated fashion!)

]]> By: Lee Odden http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-115899 Lee Odden Tue, 24 Apr 2007 21:35:40 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-115899 Katy, I'll take your colleague's advice with the same credibility as I take my plumber's advice on auto repair. :) Reporters have relied on unsolicited pitches since email has existed and before that it was via fax and before that it was via courier or by snail mail. A poorly crafted and irrelevant pitch is what annoys reporters, not all pitches. Otherwise, they'd have a hard time meeting deadlines with new story ideas. Tell John Waddy I said hello. Katy, I’ll take your colleague’s advice with the same credibility as I take my plumber’s advice on auto repair. :)

Reporters have relied on unsolicited pitches since email has existed and before that it was via fax and before that it was via courier or by snail mail.

A poorly crafted and irrelevant pitch is what annoys reporters, not all pitches. Otherwise, they’d have a hard time meeting deadlines with new story ideas.

Tell John Waddy I said hello.

]]> By: Katy http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-115892 Katy Tue, 24 Apr 2007 21:22:03 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-115892 I am relatively new to PR and such, but I met with a colleague who gave me some critical advice that may negate part of your 6th point. She said never ever send your release in an email unless you know the contact and/or they have specifically requested it. Reporters apparently hate unsolicited material. Just thought I'd throw it in the mix. I am relatively new to PR and such, but I met with a colleague who gave me some critical advice that may negate part of your 6th point. She said never ever send your release in an email unless you know the contact and/or they have specifically requested it. Reporters apparently hate unsolicited material. Just thought I’d throw it in the mix.

]]> By: Diana http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-102711 Diana Thu, 29 Mar 2007 22:36:35 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-102711 Just discovered Lee Odden the other day - wow! Just the kind of info I need. I KNOW I saw something on the 'Net in a similar vein - 9 reasons (I think there were 9) why online marketers should try to attract offline publicity. General principles. Can't find that anywhere now, though - think it was on a blog, thought it was THIS one - can anyone help? Just discovered Lee Odden the other day – wow! Just the kind of info I need.

I KNOW I saw something on the ‘Net in a similar vein – 9 reasons (I think there were 9) why online marketers should try to attract offline publicity. General principles.

Can’t find that anywhere now, though – think it was on a blog, thought it was THIS one – can anyone help?

]]> By: Mediator Tech » How to Write an ADR Press Release for an Online World http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-97556 Mediator Tech » How to Write an ADR Press Release for an Online World Wed, 21 Mar 2007 08:43:34 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-97556 [...] Online Marketing Blog offers examples of effective press releases in the online world: Why Use Social Media with Your Press Release? and Press Releases as Marketing Tools (I’ve used PRWeb and wrote about it a while back). [...] [...] Online Marketing Blog offers examples of effective press releases in the online world: Why Use Social Media with Your Press Release? and Press Releases as Marketing Tools (I’ve used PRWeb and wrote about it a while back). [...]

]]> By: NY NJ Computer Repair » Press Releases as Marketing Tools (SEO) http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-95186 NY NJ Computer Repair » Press Releases as Marketing Tools (SEO) Thu, 15 Mar 2007 07:32:32 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-95186 [...] more [...] [...] more [...]

]]> By: Optimizing Business Communications for Search » Online Marketing Blog http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-94561 Optimizing Business Communications for Search » Online Marketing Blog Tue, 13 Mar 2007 14:57:07 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-94561 [...] Anyone involved with creating content for an organization should have a current keyword glossary available to them so they can make informed decisions about concepts and words to use which anticipate demand from the target audience. A popular example of this is optimizing press releases. Every time I ask PR professionals, “Wouldn’t you like to know what words end consumers and maybe even journalists are using to find the kind of content you’re putting out in your press releases?” the answer is an enthusiastic, “Yes!”. The key is to find the sweet spot of messaging that satisfies both algorithmic categorization/ranking as well as compelling content for people. [...] [...] Anyone involved with creating content for an organization should have a current keyword glossary available to them so they can make informed decisions about concepts and words to use which anticipate demand from the target audience. A popular example of this is optimizing press releases. Every time I ask PR professionals, “Wouldn’t you like to know what words end consumers and maybe even journalists are using to find the kind of content you’re putting out in your press releases?” the answer is an enthusiastic, “Yes!”. The key is to find the sweet spot of messaging that satisfies both algorithmic categorization/ranking as well as compelling content for people. [...]

]]> By: links for 2007-03-12 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-94210 links for 2007-03-12 Mon, 12 Mar 2007 17:19:27 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-94210 [...] Press Releases as Marketing Tools » Online Marketing Blog Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes (tags: business media blog tips) [...] [...] Press Releases as Marketing Tools » Online Marketing Blog Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes (tags: business media blog tips) [...]

]]> By: Mark O'Toole http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-94179 Mark O'Toole Mon, 12 Mar 2007 15:44:53 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-94179 I'm all for wide distribution of a press release, but marketers seem to spend to much time seeing how broad the reach of a release can be through SEO and syndication. Good PR is still about connecting with a narrow audience, especially if good media coverage is a desired outcome. Our company, TravMedia.com, distributes travel industry-only press releases to travel industry reporters and editors. It's a narrow, focused distribution channel that works for our clients, and this focus should not go away in good PR programs. I’m all for wide distribution of a press release, but marketers seem to spend to much time seeing how broad the reach of a release can be through SEO and syndication. Good PR is still about connecting with a narrow audience, especially if good media coverage is a desired outcome. Our company, TravMedia.com, distributes travel industry-only press releases to travel industry reporters and editors. It’s a narrow, focused distribution channel that works for our clients, and this focus should not go away in good PR programs.

]]> By: Dorothy http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-93950 Dorothy Mon, 12 Mar 2007 03:50:03 +0000 http://www.toprankblog.com/2007/03/press-releases-as-marketing-tools/#comment-93950 Oh, it most definitely is and what is really amazing is that I latched onto this idea by accident - trial and error - you might say. Oh, it most definitely is and what is really amazing is that I latched onto this idea by accident – trial and error – you might say.

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