Search Engine Room here in Sydney has officially wrapped up and it’s back to business for us. Well, sort of. The time difference between Australia and back home makes things a little tricky but thanks to Email and a great team, the show goes on. We’ll have 4 days to check out Sydney, which is both awesome and a crime since we’ve come so far and there’s so much to see. Maybe next time it can be a longer stay.
Photo Courtesy Michael Visser
On day two I presented on a panel called, “Blog Marketing and Optimisation” with Andrew Pascoe (second from right below) who writes the Under The Rotunda blog and gave a great introduction to blogging as well as methods of deriving traffic via search and aggregation sites like Techmeme and Digg.
Photo Courtesy Michael Visser
Also presenting was Frank Arrigo, (second from left above) Evangelist from Microsoft who presented (rather enthusiastically and passionatley) a case study of his popular blog, frankarr – an aussie microsoft blogger. Be sure to visit Andrew and Frank’s sites as they both offer unique blogging styles and commentary.
My presentation outlined several of the biggest mistakes that bloggers make along with recommendations on how to avoid them. This was all based on mistakes we’ve made with Online Marketing Blog. I’ll write a separate post about that, but it fundamentally covered: Be in control of your domain/hosting, Define goals and target audience, Avoid focusing on the wrong metrics and I wrapped things up with a few blog marketing/optimization tips.
After a nice lunch with the folks from Avatar Web Promotions and Stephan from Netconcepts there was a giveaway and Susan won one of those tiny little iPod shuffles and some speakers that go with a full sized iPod, which was an interesting matchup. Even though she could buy a truckload of those things as an impluse, there’s something about winning things at random that makes it fun.
I’m a big fan of search engines as you might guess, so cool swag is always fun to come upon. That’s why I was particularly pleased to get a Yahoo! Search Marketing hat. Most PR staff at the major search engines “get” the value of blogger relations. But event staff are almost always unprepared to deal with bloggers wanting to interview or asking for swag. Trust me search engines, having simple things like cool swag for bloggers that are huge fans and who also have a decent sized and qualified readership is a very good thing.
The second session was about balancing organic SEO and paid search. That presentation was by an Australian fellow from a company called PayPerClick. He shared some interesting ways to determine keyword phrases to focus on as well as interesting stats on keyword targeting according to where the user is in the buying cycle. Lots of detailed, useful information that some U.S. conferences could do well to take note of.
Congratulations to Martin Kelly and Bev Wood on programming and organizing a great event!