Lee Odden

Search Marketing Blogs Update 031607

Not many additions this week although we have quite a few in the queue. Most of them are very new blogs and need to get some more content before we can add them. Here’s the updated search marketing blogs list, the OPML file and the text list.

Blogging Guidelines:

  • Add value – this is a given, but you’d be surprised. Write original content or truly insightful commentary on industry news.
  • Post 3 or more times per week
  • Have at least 2 months of post history
  • Brand your blog with a name and use a description
  • Show how to subscribe to your blog prominently, but not obnoxiously
  • Take it easy on the contextual ads – they make the blog look desperate
  • Display meaningful categories
  • Display links to archived posts
  • Include an “about” page so we can learn more about the blog purpose and authors

These are not necessarily inclusion requirements per se, but they are the things we look at when considering a blog.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.