Comments on: The Cost of No SEO Migration Plan http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sun, 14 Mar 2010 00:03:57 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: SEO Basics: Will Moving or Changing My Site Hurt Rankings? | Online Marketing Blog http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-487781 SEO Basics: Will Moving or Changing My Site Hurt Rankings? | Online Marketing Blog Wed, 22 Oct 2008 17:01:49 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-487781 [...] matters a great deal how the implementation of a new domain name is handled. See this post, “The Cost of No SEO Migration Plan” for a good example of what not to [...] [...] matters a great deal how the implementation of a new domain name is handled. See this post, “The Cost of No SEO Migration Plan” for a good example of what not to [...]

]]> By: Lee Odden http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-97000 Lee Odden Mon, 19 Mar 2007 19:53:22 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-97000 Klaus, speculation is free and anyone can do it. A user clicking on a link to find an article about a specific topic and hitting a 404 not found page is no more likely to click on a FedEx ad than they are to click the back button. Klaus, speculation is free and anyone can do it.

A user clicking on a link to find an article about a specific topic and hitting a 404 not found page is no more likely to click on a FedEx ad than they are to click the back button.

]]> By: klaus http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-96991 klaus Mon, 19 Mar 2007 19:25:52 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-96991 What a bunch of whingers really reading the comments to this post is somewhat reminiscent of a school playground spat. Grow up. Do you not think that FedEx would experience a greater ROI on this page beccause the number of frustrated users would be looking for an "out" from the site that doesnt give them what they want...? remember that most internet users, even the "advanced" ones, dont spend more than couple seconds on a page before decide where they are going from there... this page is even prime example of this and the rot of the aforementioned spat. What a bunch of whingers really reading the comments to this post is somewhat reminiscent of a school playground spat. Grow up.

Do you not think that FedEx would experience a greater ROI on this page beccause the number of frustrated users would be looking for an “out” from the site that doesnt give them what they want…? remember that most internet users, even the “advanced” ones, dont spend more than couple seconds on a page before decide where they are going from there… this page is even prime example of this and the rot of the aforementioned spat.

]]> By: Lee Odden http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95878 Lee Odden Sat, 17 Mar 2007 04:33:47 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95878 <sigh> it's not a book Steveo, it's a blog post, which you would know if you clicked through.</sigh> it’s not a book Steveo, it’s a blog post, which you would know if you clicked through.

]]> By: Steve T http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95708 Steve T Fri, 16 Mar 2007 19:26:41 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95708 I was referring to the book "10 things to keep in mind when changing a site design" that is promoted above. Or have you even read this page? I was referring to the book “10 things to keep in mind when changing a site design” that is promoted above. Or have you even read this page?

]]> By: Lee Odden http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95465 Lee Odden Fri, 16 Mar 2007 04:00:53 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95465 Ha, clearly Steve, you're not "advanced". What SEO book are you talking about? Oh, right. You're not. You're just ranting about some personal issue with SEO. Broken links from a site update equals lost revenue. Period. That's broken despite all the good things about the site and a prominent site SEO and web admin team should know better. But they obviously don't. I'm tired of web developers justifying lazy, sloppy work with ignorant statements. Ha, clearly Steve, you’re not “advanced”. What SEO book are you talking about? Oh, right. You’re not. You’re just ranting about some personal issue with SEO.

Broken links from a site update equals lost revenue. Period. That’s broken despite all the good things about the site and a prominent site SEO and web admin team should know better. But they obviously don’t.

I’m tired of web developers justifying lazy, sloppy work with ignorant statements.

]]> By: Steve T http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95372 Steve T Thu, 15 Mar 2007 21:03:29 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95372 So let me get this straight: You clicked a link on a "prominent PR web site" that lead you to a 404 error on entrepreneur.com. From this you somehow concluded: That the people running entrepreneur don't know what their doing, their SEO people don't know what their doing, and they should read some SEO book that gives obvious advice about maintaining/re Where is the extreamly popular and well maintained site, with tens of thousands of pages, that you maintain with no 404s at all? You are making mountains out of mole hills here, at the very least. And at the most, possibly flat out attacking a popular website for personal gain... So let me get this straight: You clicked a link on a “prominent PR web site” that lead you to a 404 error on entrepreneur.com.

From this you somehow concluded: That the people running entrepreneur don’t know what their doing, their SEO people don’t know what their doing, and they should read some SEO book that gives obvious advice about maintaining/re

Where is the extreamly popular and well maintained site, with tens of thousands of pages, that you maintain with no 404s at all?

You are making mountains out of mole hills here, at the very least. And at the most, possibly flat out attacking a popular website for personal gain…

]]> By: Ben http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95352 Ben Thu, 15 Mar 2007 20:04:37 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-95352 Great Point Lee. Just wanted to point something out. FedEx is clearly running a run-of-site campaign. They get lower pricing by taking the risk of having their ads appear across the entire site, whether that be a popular article, category, irrelevent article, or 404 page. An impression is an impression. You saw their ad, you discussed it. That's valuable PR. We all thought about FedEx just now. I wouldn't stop from shipping with FedEx because I see their ad on an error page. But I also wouldn't click the ad either, it's boring and provides no incentive - Creating compelling creative should be an area of greater concern. Great Point Lee. Just wanted to point something out. FedEx is clearly running a run-of-site campaign. They get lower pricing by taking the risk of having their ads appear across the entire site, whether that be a popular article, category, irrelevent article, or 404 page. An impression is an impression. You saw their ad, you discussed it. That’s valuable PR. We all thought about FedEx just now. I wouldn’t stop from shipping with FedEx because I see their ad on an error page. But I also wouldn’t click the ad either, it’s boring and provides no incentive – Creating compelling creative should be an area of greater concern.

]]> By: Lee Odden http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-94870 Lee Odden Wed, 14 Mar 2007 13:22:12 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-94870 Amazingly, I had not read of the topix.net to topix.com situation or Danny's detailed observations at Search Engine Land until this morning. I agree Michael, that Google Webmaster Central is an exceptionally useful tool for such situations. Jack, it's amazing so many web developers ignore the dual audiences for web sites. You'd think the usability people would chime in in these types of situations. Amazingly, I had not read of the topix.net to topix.com situation or Danny’s detailed observations at Search Engine Land until this morning.

I agree Michael, that Google Webmaster Central is an exceptionally useful tool for such situations.

Jack, it’s amazing so many web developers ignore the dual audiences for web sites. You’d think the usability people would chime in in these types of situations.

]]> By: Jack http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-94853 Jack Wed, 14 Mar 2007 12:31:54 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-94853 I agree with you. Keeping URL structures the same is important. Not just for search engine visibility, but for keeping readers. If I go to a blog or even a site, and I can't find what I am looking for, I won't bother using that site any longer, I will go to Google or Wikipedia for the information. Also, how unprofessional was the designer to use a Google search box? I would write my own thing, personally... I agree with you. Keeping URL structures the same is important. Not just for search engine visibility, but for keeping readers. If I go to a blog or even a site, and I can’t find what I am looking for, I won’t bother using that site any longer, I will go to Google or Wikipedia for the information.

Also, how unprofessional was the designer to use a Google search box? I would write my own thing, personally…

]]> By: graywolf http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-94699 graywolf Wed, 14 Mar 2007 00:55:27 +0000 http://www.toprankblog.com/2007/03/the-cost-of-no-seo-migration-plan/#comment-94699 making sure people find the pages is primary, but making sure the spiders do is a close second. When doing this kind of move I think using Webmaster Central is a killer tool. Google comes right out and tells you what it's looking for and can't find. I've had more than one "hey how did you know about those pages" or "wow we haven't had that page in 3 years" discussion as a result of webmaster central. making sure people find the pages is primary, but making sure the spiders do is a close second. When doing this kind of move I think using Webmaster Central is a killer tool. Google comes right out and tells you what it’s looking for and can’t find. I’ve had more than one “hey how did you know about those pages” or “wow we haven’t had that page in 3 years” discussion as a result of webmaster central.

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