Lee Odden

ClickZ Web Metrics and Email Marketing Events


Big conferences like Search Engine Strategies NYC are great when you can get your boss to splurge for a week away, but if you can’t, (shame on you) then ClickZ Events might be a consideration.

Next up on the ClickZ schedule is, “Web Metrics: an online marketer’s best friend, or worst enemy?” at the Hilton, NYC May 2nd. This event includes sessions from the likes of Jeff and Bryan Eisenberg “Turning Data into Dollars”, Heidi Cohen “Competitive Intelligence” and Jim Nail who along with Shane Atchison is presenting “How to Measure Blogs, Buzz, & Brands”. Sounds like a pretty good program to me. There’s an early bird discount for that one if you register before April 20th.

If you’re on the left coast and email’s more your game, then be sure to check out the E-Mail Marketing event in San Francisco on May 14th. Attendees with be presented with how to test and calculate e-mail campaign ROI, write and design great messages that increase response, nourish customer relationships, generate new leads, and more. There’s a discount for that one too if you register by April 27th.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.