Comments on: Five Blunders with Social News and Bookmarking http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Trendency by Urban Lifestyle http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-126657 Trendency by Urban Lifestyle Tue, 15 May 2007 11:17:15 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-126657 [...] Lee Odden writes about top blunders for PR professionals in dealing with social media. Sending pressreleases to social news sites is a big mistake according to him. Via Blogging4Business. [...] [...] Lee Odden writes about top blunders for PR professionals in dealing with social media. Sending pressreleases to social news sites is a big mistake according to him. Via Blogging4Business. [...]

]]> By: Michael http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-124423 Michael Fri, 11 May 2007 11:59:52 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-124423 Most irritating (and self-defeating one) I've experienced is the insufferable practice of blanket spamming blogs that talk about your service or product with "one size fits all" press-releases. Most irritating (and self-defeating one) I’ve experienced is the insufferable practice of blanket spamming blogs that talk about your service or product with “one size fits all” press-releases.

]]> By: Social Media Marketing: Rules of Engagement » Online Marketing Blog - Social Media Optimization, Paid Search & SEO http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-123295 Social Media Marketing: Rules of Engagement » Online Marketing Blog - Social Media Optimization, Paid Search & SEO Wed, 09 May 2007 15:56:42 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-123295 [...] A few days ago, Lee Odden wrote about the Five Blunders of Social News and Bookmarking and the noise associated with social media marketing.  These blunders, while probably not a comprehensive list, are things that I see daily as I read various blogs and frequent a handful of social media properties. They are the following: [...] [...] A few days ago, Lee Odden wrote about the Five Blunders of Social News and Bookmarking and the noise associated with social media marketing.  These blunders, while probably not a comprehensive list, are things that I see daily as I read various blogs and frequent a handful of social media properties. They are the following: [...]

]]> By: Mark O'reilly http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-122172 Mark O'reilly Mon, 07 May 2007 19:21:41 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-122172 For a marketer like me who grew up in the off-line world, it's a scarry place trying t grapple with this social media stuff. This article helps keep me on the right path. Thanks. For a marketer like me who grew up in the off-line world, it’s a scarry place trying t grapple with this social media stuff. This article helps keep me on the right path. Thanks.

]]> By: gerald S http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-121117 gerald S Sat, 05 May 2007 21:52:30 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-121117 that guy looks so confused that guy looks so confused

]]> By: PR COUTURE » Blog Archive » Fashion PR Fridays http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-120632 PR COUTURE » Blog Archive » Fashion PR Fridays Sat, 05 May 2007 01:19:33 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-120632 [...] Na Nay No’s for PR Professionals regarding pitching social media sites - via Online Marketing Blog [...] [...] Na Nay No’s for PR Professionals regarding pitching social media sites – via Online Marketing Blog [...]

]]> By: This Week In SEO - 5/4/07 - TheVanBlog http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-120544 This Week In SEO - 5/4/07 - TheVanBlog Fri, 04 May 2007 20:31:14 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-120544 [...] Five Blunders with Social News and Bookmarking [...] [...] Five Blunders with Social News and Bookmarking [...]

]]> By: Basic SEO Blunder!! « SEO Chennai, SEO Tips and Tricks, SEO News http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-120195 Basic SEO Blunder!! « SEO Chennai, SEO Tips and Tricks, SEO News Fri, 04 May 2007 07:06:42 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-120195 [...] The news was “Five Blunders with Social News and Bookmarking“ [...] [...] The news was “Five Blunders with Social News and Bookmarking“ [...]

]]> By: Zach Beauvais http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119263 Zach Beauvais Wed, 02 May 2007 09:36:24 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119263 Thanks very kindly, I will have a long look at this! Thanks very kindly, I will have a long look at this!

]]> By: kelvin newman http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119262 kelvin newman Wed, 02 May 2007 09:34:51 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119262 Zach, I wrote a piece over at my blog about companys that are really taking advantage of the opportunities of social media, I Called the 'Social Media Marketing Mascotts" that you might find interesting http://www.sitevisibility.co.uk/2007/01/social-media-marketing-mascots-6.html Zach, I wrote a piece over at my blog about companys that are really taking advantage of the opportunities of social media, I Called the ‘Social Media Marketing Mascotts” that you might find interesting

http://www.sitevisibility.co.uk/2007/01/social-media-marketing-mascots-6.html

]]> By: Zach Beauvais http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119259 Zach Beauvais Wed, 02 May 2007 09:30:17 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119259 Trying to harness the power of social media seems like the wrong approach (from reading this and several new media blogs). Rather, it seems, one should share their excitement about their product, service, news... whatever with the world. If the focus is on sharing interesting or important news about a product/service which with you are familiar, I'd imagine the marketing will fall into line more easily. However, since I am a very beginner in this field, I was wondering if you had any suggested reading/info for an emarketer who's interest is being perked by Web 2.0 and doesn't want to make any major mistakes? Where to start...? -Zach Trying to harness the power of social media seems like the wrong approach (from reading this and several new media blogs). Rather, it seems, one should share their excitement about their product, service, news… whatever with the world. If the focus is on sharing interesting or important news about a product/service which with you are familiar, I’d imagine the marketing will fall into line more easily.

However, since I am a very beginner in this field, I was wondering if you had any suggested reading/info for an emarketer who’s interest is being perked by Web 2.0 and doesn’t want to make any major mistakes? Where to start…?
-Zach

]]> By: Eric Miltsch http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119219 Eric Miltsch Wed, 02 May 2007 06:27:45 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119219 #1 is a great point...its the coverage of the event that gets noticed. Nobody on these sites wants to read a boring Press Release. (PR's have their place elsewhere) I've used the major SS's for placement and noticed this as well - more responses come from the informal info exchanges. Once this happened on the popular sites, our positions in the SERP's shot up. #1 is a great point…its the coverage of the event that gets noticed. Nobody on these sites wants to read a boring Press Release. (PR’s have their place elsewhere)

I’ve used the major SS’s for placement and noticed this as well – more responses come from the informal info exchanges.

Once this happened on the popular sites, our positions in the SERP’s shot up.

]]> By: Mike http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119048 Mike Tue, 01 May 2007 21:43:00 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119048 Thanks Lee for this article. But one of the things I would wager is that perhaps one should look at these social news sites as being dynamic rather than stactic. The people who hang around these sites come and go, just like any web 2.0 social site. You have a constant flux of people for whatever reason no longer posting and then the influx of new people who find the sites. So for the sake of a link that would get found by the major search engines or for the sake of anyone seeing the link, I think a press release would be worth it. Thanks Lee for this article. But one of the things I would wager is that perhaps one should look at these social news sites as being dynamic rather than stactic. The people who hang around these sites come and go, just like any web 2.0 social site. You have a constant flux of people for whatever reason no longer posting and then the influx of new people who find the sites. So for the sake of a link that would get found by the major search engines or for the sake of anyone seeing the link, I think a press release would be worth it.

]]> By: Ross Dunn http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119040 Ross Dunn Tue, 01 May 2007 21:13:56 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-119040 Thanks for the article Lee. I am constantly learning about social news promotions and found the point on press releases interesting. I can't remember where but I know I have seen press release digging services around. Ahh, how everything grows... it is getting unbelievably hard to keep up. Thanks for the article Lee. I am constantly learning about social news promotions and found the point on press releases interesting. I can’t remember where but I know I have seen press release digging services around. Ahh, how everything grows… it is getting unbelievably hard to keep up.

]]> By: Mike http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118978 Mike Tue, 01 May 2007 16:21:27 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118978 InPage launched TV-styled ads for the internet last month. there is lots of social networking on this one Check out the InPage site: www.inpageads.com InPage launched TV-styled ads for the internet last month. there is lots of social networking on this one

Check out the InPage site: http://www.inpageads.com

]]> By: (EMP) E-Marketing Performance » : » Team Reading List 5.1.07 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118932 (EMP) E-Marketing Performance » : » Team Reading List 5.1.07 Tue, 01 May 2007 15:08:29 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118932 [...] Five Blunders with Social News and Bookmarking [...] [...] Five Blunders with Social News and Bookmarking [...]

]]> By: Lee Odden http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118900 Lee Odden Tue, 01 May 2007 13:27:52 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118900 Oops! Sorry Kelvin. Fixed. :) Oops! Sorry Kelvin. Fixed. :)

]]> By: kelvin newman http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118898 kelvin newman Tue, 01 May 2007 13:26:03 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118898 It's Kelvin but I won't take it personally! I think submitting press releases just shows a complete lack of understanding of the communities. Surely anyone who has ever used digg will know it isn't the place for press releases! The problem is a few companies will be talked into thinking they have social media strategy when really its a lazy token effort that the PR firms must know is a waste of time. It’s Kelvin but I won’t take it personally!

I think submitting press releases just shows a complete lack of understanding of the communities. Surely anyone who has ever used digg will know it isn’t the place for press releases!

The problem is a few companies will be talked into thinking they have social media strategy when really its a lazy token effort that the PR firms must know is a waste of time.

]]> By: Lee Odden http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118895 Lee Odden Tue, 01 May 2007 13:16:13 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118895 Kelvin, I agree with you. It's because social media is much broader than what most search marketers realize. Social communities online are not unlike social communities in the real world in that they have unique values, norms and ways of communicating. Being insensitive to the mores of a social news or networking community is what causes users and domains to be excluded from participating. Kelvin, I agree with you.

It’s because social media is much broader than what most search marketers realize.

Social communities online are not unlike social communities in the real world in that they have unique values, norms and ways of communicating.

Being insensitive to the mores of a social news or networking community is what causes users and domains to be excluded from participating.

]]> By: Lee Odden http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118893 Lee Odden Tue, 01 May 2007 13:12:15 +0000 http://www.toprankblog.com/2007/04/five-dont-with-social-news-and-bookmarking/#comment-118893 Hey Greg, I think some folks in the PR world were trying to create their own weather by pushing the social media press release as a strategic tool rather than what it is, tactical.  I admit that, for a time, I was one of them. That said, there is functional value if you look at it as a mini press room and there are also SEO benefits. Bookmarking press releases (Del.icio.us, Furl) is practical and adding those options to a release makes sense. Adding social news submission links (Digg, Netscape) is what I was referring to above as social media suicide. Those communities tend to loathe the news release format of announcing news. Hey Greg, I think some folks in the PR world were trying to create their own weather by pushing the social media press release as a strategic tool rather than what it is, tactical.  I admit that, for a time, I was one of them.
That said, there is functional value if you look at it as a mini press room and there are also SEO benefits.

Bookmarking press releases (Del.icio.us, Furl) is practical and adding those options to a release makes sense. Adding social news submission links (Digg, Netscape) is what I was referring to above as social media suicide. Those communities tend to loathe the news release format of announcing news.

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