Archives for April 2007

SES New York Day 2 Videos

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

[googlevideo]http://video.google.com/videoplay?docid=8214653953422182961&hl=en[/googlevideo]

Bryan Eisenberg from Future Now and a two time best selling author, talks about all the resources his company has put together for Google Optimizer. His company has recently become an authorized consultant for Google Optimizer.

[googlevideo]http://video.google.com/videoplay?docid=713740155454209693&hl=en[/googlevideo]

Loren Baker of Search Engine Journal steps up and talks about his thoughts on Search Engine Strategies as well as a tip on marketing with social media.

[googlevideo]http://video.google.com/videoplay?docid=-8254526279484575027&hl=en[/googlevideo]

Dana Todd from SiteLab and SEMPO talks about the new SEMPO Institute initiative to provide standardized education for paid search and search engine optimization.

Wisdom of Crowds Search

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One interesting service that I learned about today was a site search service called Collarity. They offer a site based search service that can display community-clustered search results based on previous users actions. The service can also deliver optimized ads with the search results allowing publishers another way to monetize content.

An example of an implementation can be found at the My Fox LA site. I think there are multiple stories to tell about this service, both from a user perspective and the site monetization angle. The results are different enough that I think it may take users some getting used to, but it certainly invokes interest as an alternative to the ineffective site search that exists on most web sites.

SES New York Day 2 Notes and Photos

Pummeled with work, I did not get down to the conference right away this morning. And no, it wasn’t for any of the reasons you might be thinking. I was in early last night – at least for New York. I did hear that some people were out til 5am though. That’s far too much fun for me.

I ran into so many great people on the way to the speaker room to register it took over an hour. Getting to the press room was no different (right next door). One of the great things about conferences is the networking. Although I didn’t think it was possible, networking can seriously get in the way of attending sessions.

Speaking of sessions, for play by play session coverage, be sure to read Search Engine Roundtable.

Search Engines Support Sitemaps Autodiscovery

The good people at Ask.com pinged me this morning that Google, Yahoo!, Microsoft Live Search and Ask.com announced support of autodiscovery for Sitemaps today.

WebProNews published an announcement about the search engines Google and Yahoo agreeing to work on a common sitemaps standard and the launch of sitemaps.org at the WebmasterWorld Pubcon conference in Las Vegas last year.

The new open-format autodiscovery allows webmasters to specify the location of their sitemaps within their robots.txt file, eliminating the need to submit sitemaps to each search engine separately. The updated Sitemap protocol has benefits for site publishers, the search engines as well as searchers. Ask.com is also supporting manual submissions of sitemaps via a ping url.

Find more coverage on this over at Search Engine Land, “Search Engines Unite on Sitemaps“.

Vintage Tub and Bath Party SES New York

I arrived at the Hilton just in time to bump into Michael Gray and then Michael McDonald along with Rich Ord, the owener of iEntry, the parent to WebProNews. The first topic that came up of course, was the Vintage Tub and Bath party thrown by Allan Dick. This is an invite only kind of event and it is always enjoyable.

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A big thank you goes to Allan, who is one of the nicest people you’ll ever meet.

With the promise of a shuttle ride to the Manhattan Penthouse, where the party was to occur, I bumped into good pal Loren Baker of Search Engine Journal and along with Matt McGowan of Incisive and Marie Howell of Bruce Clay Europe, we made our way not to a shuttle, but to the Epiar party bus!

SES New York Day One

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Here I am writing about the Search Engine Strategies conference in NYC and I’m in an airport in Minneapolis – go figure. Even though I’m not at the event physically, I’m certainly there in spirit. Here are the sessions during day one that I would be attending:

The 9-10:30am session is a tough one for me between Video Search Optimization and In House: Big SEO. Both are hot for our SEO firm right now as our PR agency expands its multi media and social media offerings with video and as TopRank continues to add very large companies as SEO clients. Bill Hunt and Marshall Simmonds always put out some great information and I would love to ask National Geographic as well as HP a few questions about their programs.

Feed Overload – How To Catch Up?

Feed OverloadWell I was out all last week on vacation. It was very nice and I didn’t use a computer once; except for a slot machine. But now I’m back and my feed reader is overloaded with hundreds of unread posts. How does one catch up?

My thoughts are this:

  1. Spend a couple hours reading though them.
  2. Spend an hour quickly scanning them and not really reading anything.
  3. Mark all as read and just start fresh.
  4. Spend the next week or two catching up on a few feeds at a time.
  5. Multi Task by reading feeds and watching American Idol at the same time. (ha ha)

Now I love the information in each feed, but when someone misses a few days, the unread count can be overwhelming. So much that I avoided them all together yesterday.

Better Late Than Never

A glitch, 7 hours on standby and I end up flying from Mpls to NYC a day late. Oh well, better late than never. I will miss some premium sessions and several meetings and interviews I’ve been very much looking forward to, but Wed-Fri I’ll be doing my thing in full force.

For fuller than full conference coverage, be sure to watch Search Engine Roundtable and Search Engine Land.

97 Blog Directories

One of the resources we often use when promoting blogs and RSS feeds is directory submissions. There are many kinds of directories to submit blogs to. There are blog-specific directories like Technorati and Best of the Web blog directory. There are also RSS specific directories and search engines. Google blog search is a RSS search engine, but you cannot submit the blog directly. You can however, ping Google blog search, but pinging is only relevant for RSS feeds.

Besides blog and RSS specific search engines and directories can also submit blogs to regular directories that have categories for blogs, such as Yahoo.

Search Marketing Blogs Update 040607

Diligent as we are, here is another weekly update of the big list of search engine marketing blogs.

There you have it!

Social Media Marketing – Get it Straight

It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices. Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.

To me, social media is characterized by communities that allow users to do many or all of the following:

  • Create profiles/accounts
  • Grow a network of friends
  • Submit content or collaborate
  • Vote on content
  • Tag content
  • Comment on content

That’s the “social”. The “media” has to do with the platform as well as the content: blog, social network, wiki, news, bookmark, forum, discussion thread and text, image, audio, video for example.

topseos.com Rebrands

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A TopRank client that we do some online PR work for and that has been involved with the search marketing industry for quite a while is topseos.com. Our listing and also the ranking of TopRank as a search engine optimization agency on topseos.com has been a significant source of direct traffic for us.

Bill Peden of topseos.com recently gave the heads up that the site has been revamped offering new features for companies researching internet marketing services including a press releases area, a jobs area and knowledge base.

For member internet marketing companies and services, there are also a number of enhancements ranging from inclusion in the directory, advertising options and consideration for what topseos.com became well known for, ranking the top search engine optimization firms. The actual services are based on your membership level.