All about the intersection of search engine & social media marketing, optimization and online public relations.
A glitch, 7 hours on standby and I end up flying from Mpls to NYC a day late. Oh well, better late than never. I will miss some premium sessions and several meetings and interviews I’ve been very much looking forward to, but Wed-Fri I’ll be doing my thing in full force.
For fuller than full conference coverage, be sure to watch Search Engine Roundtable and Search Engine Land.
One of the resources we often use when promoting blogs and RSS feeds is directory submissions. There are many kinds of directories to submit blogs to. There are blog-specific directories like Technorati and Best of the Web blog directory. There are also RSS specific directories and search engines like Feedster. Google blog search is a RSS search engine, but you cannot submit the blog directly. You can however, ping Google blog search, but pinging is only relevant for RSS feeds.
Besides blog and RSS specific search engines and directories can also submit blogs to regular directories that have categories for blogs, such as Yahoo.
Diligent as we are, here is another weekly update of the big list of search engine marketing blogs.
It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices. Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.
To me, social media is characterized by communities that allow users to do many or all of the following:
A TopRank client that we do some online PR work for and that has been involved with the search marketing industry for quite a while is topseos.com. Our listing and also the ranking of TopRank as a search engine optimization agency on topseos.com has been a significant source of direct traffic for us.
Bill Peden of topseos.com recently gave the heads up that the site has been revamped offering new features for companies researching internet marketing services including a press releases area, a jobs area and knowledge base.
Last week I agreed with Barry’s speculation in the comments at Search Engine Land that Microsoft is developing their own set of webmaster tools. After a conversation today, I have an even stronger reason to believe this is so. I cannot disclose the source, but it is credible.
While there are an array of AdCenter tools, Microsoft is also working on additional software to be of assistance to webmasters for use with natural search results ala Google Webmaster Central and/or Yahoo Site Explorer. Unfortunately I do not have a time frame or a specific description of what the tools will be, but I do know Microsoft is putting quite a bit of effort into their development.
I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:
Marketing/PR Agency Misukanis Odden is now seeking a new Marketing Account Manager to join our talented group of client-focused, online marketing professionals. The smart, internet savvy and highly personable candidates we’ll be interviewing will have agency side account experience (3-5 years) in any of the following industries: search marketing, public relations, interactive or advertising. Candidates will also possess a combination of creative and analytical skills which are critical for our client’s online marketing success.
The right person for the Marketing Account Manager position plays well on the strategy as well as the tactical side and has a neverending passion for learning. They are comfortable providing professional guidance to both clients and team players and are truly “people’ people.
In an interview I did yesterday with the Minneapolis Star Tribune one of the things we talked about was how common it is for search engine optimization engagements to reveal many other marketing and process consulting needs. For example, one of the most common issues we run into is a lack of sales pipeline management.
Many companies do not yet have a firm grasp of their online lead generation to sales revenue, especially BtoB clients with long sales cycles and where many people might interact with a prospect before they become a client.
I haven’t had the chance to write about any “dark side” social media stuff in a loooooong time. But today I caught wind of “Subvert and Profit” (blog) and they make no bones about their intentions. The opening paragraph sets the tone:
“Content-pushers and social bookmarkers rejoice! The democracy of web 2.0 is about to get a major dose of capitalism as the crowdsourcing revolution begins. This revolution will bring you money, should you choose to embrace it. Subvert and Profit, our brand new site, is leading the charge.”
Joe Morin tells us the official 2007 SES NYC Party & Events Schedule is up over at the Search Engine Watch forums. After conference events are a great place to network with other like minded search marketers as well as potential clients if you’re on the agency side of things. Some of the best tactics info is traded at these events since SEO and libations mix together so well. 
Since we have an obligation to cover the conference including after-conference events, Online Marketing Blog will do it’s part and humbly suffer for the greater good of the search marketing community and attend at least 1 event Monday, Tues and Wed of the conference. Photos and video are to be counted on.
There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.
Digg bait, which is not limited to Digg but all social news and bookmarking sites, focuses specifically on the interests of social communities and what they respond to. With Digg bait, the power is not in the usefulness and value of the content, but the title and description of the news item, sometimes bordering on the sensational. Think tabloid style writing, “Elvis gives birth to alien baby”.
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