Comments on: Reader Poll: Non SEO Services for SEO Clients

By: Patricia Skinner

Patricia Skinner — Mon, 30 Apr 2007 13:38:11 +0000

Yes, I think that analytics is part of SEO too. SEO is a pretty large subject.

By: Steve Mertz

Steve Mertz — Fri, 06 Apr 2007 01:17:17 +0000

Good thoughts on analytics. Our number one outside of SEO is the call to action. It’s surprising how many companies don’t ask for the sale, repeated times, and make it very easy to do business with the compnay.

By: Richard Monssen

Richard Monssen — Thu, 05 Apr 2007 10:13:42 +0000

I tend to try and switch customers to my own hosting as then I can work on their sites when needed without worrying about passwords…ect. We all know that most results can take at least a few days or more to show on the search engines, so I can continually work on their websites as needed.

I do offer the other services but include them in my work anyway.

Kind Regards

Richard Monssen

By: Roger Bauer

Roger Bauer — Thu, 05 Apr 2007 05:31:10 +0000

For me, it would be more of a hybrid between marketing (which SEO is admittedly a part of) and strategic planning. Maybe we can call that strategic marketing?

By: Lee Odden

Lee Odden — Wed, 04 Apr 2007 21:55:05 +0000

Which further supports the importance of analytics as a part of SEO.

By: seobrien

seobrien — Wed, 04 Apr 2007 19:42:25 +0000

Ah but your response Lee just argues the reason it should be on the list. A good SEO helps explain the benefits of strong analytics by revealing the value of data to audiences (IT, Copywriters, web design, etc.)that may not have been previously interested what are traditionally (unfortunately) considered marketing analytics. We could argue that all online marketing requires alignment across an organization but only SEO really forces that by its dependance on different business groups. It is hard to win support for analytics when pressing for them from a Paid Search marketing perspective as others view that as an advertising/marketing responsibility; SEO takes that out of a marketers perceived bias and highlights the personal responsibility everyone has to support SEO and in turn, performance analytics

By: Lee Odden

Lee Odden — Wed, 04 Apr 2007 17:52:56 +0000

Actually, I consider analytics to be part of SEO as I do much of web design and copywriting which is why those items are not on the list.

That is, unless you’re talking about creating your own analytics software.

By: seobrien

seobrien — Wed, 04 Apr 2007 17:49:47 +0000

Good call Tim, got to go with how well SEO vendors and consultants sell through an organization the value of analytics while pointing out the usually terrible solutions that are in place.

By: Tim Dineen

Tim Dineen — Wed, 04 Apr 2007 16:01:16 +0000

None of the above.

* Analytics