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Archive for May, 2007


Lee Odden

Search Insider Summit Keynote Day One

Lee Odden on May 8th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit

Esther Dyson of Edventure Holdings and David Vise of BreakingViews.com and author of “The Google Story” took their seats on the stage as the first keynote for MediaPost’s Search Insider Summit here in sunny Florida. The schedule says Esther will be interviewed about the semantic web, but we get much more than that from this impromptu interview that includes some mystic channeling.

Q and A style presentations are, as you might imagine, a bit challenging to blog. So I’ve not captured everything exactly but my notes should give a good indication of the exchange. Keep in mind, some of the content below is verbatim and some is my characterization.

David: I’m Mark Zuckerberg of Facebook. I turned down a huge offer from Microsoft. Did I make a smart decision?

Lee Odden

WordPress.com Stats for Almost Everyone

Lee Odden on May 8th, 2007     Blogging

Wordpress StatsWordPress has launched an official stats plugin named Automattic Stats. It a stats plugin that ties into WordPress.com to track your visitors and works well, but it’s not available for everyone.

One of the WordPress.com exclusive features is the ability to get blog and feed stats in your dashboard. Everything from the number feed reads to incoming links, keywords, clicks and top posts. A great feature that was sadly missing from anyone who installed WordPress on their own servers. That was until recently when the Automattic Stats plugin was released.

The plugin is a snap to install. Just upload the file into your plugins directory, then put in your WordPress.com API. Yes, you need one of those. If you use Akismet, then you already have one and don’t need another. If you don’t have one, signup for a WordPress.com account and they’ll give you one. After that, just sit back and wait for your stats to roll in.

Lee Odden

Gord Hotchkiss on Connection and Community

Lee Odden on May 8th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit

As Media Post’s Search Insider Summit opened up, everyone fresh with coffee and battles with the bagel toasting machine, the smell of change in the search industry was in the air. Of course we know that change is a key component of search marketing and it’s what makes this industry so interesting and challenging.

Gord Hotchkiss of Enquiro, who was tasked as the event emcee, kicked off the Summit with opening remarks about search as a connection to social change. While innovations with search features and functionality are occurring every day, Gord reminds us that technology changes much faster than people do.

As an agent of change the internet has the potential of having a far greater impact than something like TV. However, we won’t see the real impact of the internet on society for 10-15 years, just like it took many years for TV to change society.

Lee Odden

Buying and Selling Links Debate

Lee Odden on May 8th, 2007     Link Building, Online Marketing, SEO

At Search Marketing Gurus blog, Li Evans has a great collection of opinions on paid links from both the search marketer and publisher’s perspective. She asked several people that work in the search marketing industry these questions:

  • What is your opinion of buying links for clients?
  • What is your opinion of sites that sell links but do not indicate they are paid?

Responses come from Greg Meyers, Andy Beal, Chris Sherman, Christine Churchill, Frank Watson, Anne Kennedy, Bill Slawski, Debra Mastaler and a little something from Cameron Olthius.

Lee Odden

Day One Summary Search Insider Summit

Lee Odden on May 7th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Insider Summit, Video Interviews

Welcom to Search Insider Summit
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality. I came a bit late so I did not catch the entire presentation, but one interesting tidbit that I caught concerned the reporting of an Attention metric. What percent of users are visiting a particular site compared to others over time. This is particularly interesting considering sites that are engaged in significant PR and buzz generation.

Compete is also offering search marketing related competitive intelligence reporting similar to Keyword Discovery CI and basic levels of Hitwise. Compete is looking for beta testers also.

Gord Hotchkiss
MC, I mean Emcee Gord Hotchkiss kicked things off with his thoughts about search as a connector.

Lee Odden

June Search Marketing Conferences

Lee Odden on May 7th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Wow, I just checked my calendar and June is one heck of a month for conferences. Regrettably, I’ve had to turn down two regional/private speaking gigs due to time conflicts and those really are the best for generating new business. However, the two events I will be speaking at are:

Bulldog Reporter’s Media Relations Summit, “Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach” Washington, D.C. June 10-12, 2007. I will be speaking with fellow PR, Social Media and Search Marketing enthusiasts, Jamie ODonnell from SEO-PR and Sally Falkow of Expansion Plus. This looks like a fantastic event for the PR industry and I’ll be bringing one of our new account managers, Mike Yanke to fill up on all the PR and marketing wisdom being shared.

Lee Odden

FeedBurner Plugin Gets New Owner & Name – FeedSmith

Lee Odden on May 5th, 2007     Blogging

FeedBurner IconThe FeedBurner plugin has got a new name and a new owner. Steve Smith from OrderedList.com handed off the plugin to the FeedBuner crew. It wasn’t a multi-million dollar deal like you hear with internet companies these days, but FeedBurner did rename the plugin in Steve’s honor. It’s now the FeedSmith plugin.

If you’re not familular with the FeedBurner FeedSmith plugin, what it does is automatically reidrects your WordPress’ feeds to the FeedBurner version. You don’t need to update your template or give out your FeedBurner URL, just update the setting via your WordPress admin and it’ll do the rest. Quite handy and works well.  It’s a must install on my list.

Congrats to Steve!

[tags]FeedBurner,FeedSmith[/tags]

Lee Odden

Technorati Adds Authority to SERPs

Lee Odden on May 4th, 2007     Blogging, Online Marketing

After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

Here’s a screenshot:

technorati-authority.gif

Since I’m one to have fun with lists, I thought I’d take the Search Marketing Blogs by Feedburner RSS Subscribers list and see what their Technorati scores were. I am assuming “authority” is an indication of inbound links withing a certain amount of time. The higher the number, the more authority.

Lee Odden

Yahoo! Testing Search Results Interface

Lee Odden on May 4th, 2007     Online Marketing, Yahoo

As Karl Ribas found recently, Yahoo is testing some new search results page today. Funny thing is, I don’t use Yahoo standard search all that much but I couldn’t find what I was looking for on Google. (Note: the query in the screenshot is not what I was looking for)

New Yahoo Search Interface
Click for larger version

As Barry has also noted over at Search Engine Land, blue doesn’t really seem like “Yahoo”, it seems more like another company. It’s purple (my favorite color) that I think of when I think Yahoo.

Lee Odden

Search Marketing Blogs Update 050407

Lee Odden on May 4th, 2007     BIGLIST SEM Blogs, Blogging, Online Marketing, SEO

The fun never stops with our ongoing search for interesting and informative blogs about search engine marketing. Open up your RSS reader/aggregator and invite this week’s entries into your blog reading party.

  • SEO Content Solutions – SEO savvy copywriter Christine OKelly writes about SEO, SMO and a few other acronyms we writers like to throw around.
  • SearchGrit – Marios Alexandrou writes a lot about search engine optimization as well as the search marketing industry.
  • Vaughan Marketing – Shane Vaughan, VP of marketing for Balihoo and former Global Search Marketing Manager for HP, writes about his experiences with search marketing.
  • On the Trail – Twin Cities based web analytics guru, Mike Keyes writes mostly about web analytics with a few personal tidbits.
Lee Odden

Gord Hotchkiss Search Insider Summit Interview

Lee Odden on May 4th, 2007     Marketing PR Conferences, Online Marketing, Spotlight on Search

spotlight.png
Spotlight on Search Interview with Gord Hotchkiss of Enquiro, SEMPO

gord-hotchkiss1.jpg
It’s been too long since we’ve done a Spotlight on Search interview and I’m happy to say we’ve been able to catch up with world traveler and search marketing ninja master Gord Hotchkiss. He’s probably never been characterized quite that way, but there’s a first for everything. Gord is CEO of search marketing agency, Enquiro out of BC Canada and is a very busy/active speaker with a variety of industry conferences.

This isn’t Gord’s first appearance at Online Marketing Blog though, he was good enough to talk about Enquiro’s most recent analysis and eye tracking report of the major 3 search engines last year. I would highly recommend checking out this very insightful review of Google, Yahoo and MSN search results – at least until personalized search takes over. :)

Lee Odden

Our New Web Hosting Company

Lee Odden on May 3rd, 2007     Online Marketing

VISI web hosting

If you follow the goings on at Online Marketing Blog, you’ll know we’ve had some issues with hosting the past few months. We had outgrown our host of 2 1/2 years and the subsequent host we moved to was not prepared to deliver the service we signed up for.

When looking for a new host, we realized there was already a proven hosting company right in our backyard that we’ve had experience with. Sometimes the thing you need is right in front of you and you don’t see it right away.

We’ve been hosting our PR agency web site with VISI out of Minneapolis for over a year and have been very happy with their service. VISI’s CEO, Mike Sowada has been a big supporter of the local interactive marketing community through MIMA and they actually had me give a presentation at the grand opening of their new St. Paul data center last year.

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