Lee Odden

Search Insiders Tell All Video – Search Insider Summit

I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

http://video.google.com/videoplay?docid=1795234824398773860

Here is a discussion of video search, advertising and marketing.

http://video.google.com/videoplay?docid=8682933542265150995

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