Lee Odden

Technorati Adds Authority to SERPs

After reading Neil’s post about Pronet Advertising, Search Engine Land and Online Marketing Blog making Technorati’s Popular 100 list, I thought I’d search T’rati a bit more and noticed an Authority score starting to appear next to the blogs in the search results. I know a widget was released that blogs could use to show their Technorati score earlier last month I believe, but this is the first I’ve seen it on the Technorati site.

Here’s a screenshot:


Since I’m one to have fun with lists, I thought I’d take the Search Marketing Blogs by Feedburner RSS Subscribers list and see what their Technorati scores were. I am assuming “authority” is an indication of inbound links withing a certain amount of time. The higher the number, the more authority.

Here are the results:

www.shoemoney.com – 4,343
www.mattcutts.com/blog – 3,876
searchengineland.com – 3,774
www.pronetadvertising.com – 3,664
www.toprankblog.com – 3,167
battellemedia.com – 2,707
www.searchenginejournal.com – 2,369
www.seroundtable.com – 2,252
www.marketingpilgrim.com – 2,068
blog.searchenginewatch.com/blog – 1,963
www.wolf-howl.com – 1,563
www.seomoz.org/blog – 1,396
www.searchengineguide.com – 1,040
www.seopedia.org – 611
www.smallbusinesssem.com – 361

Search Technorati for your blog URL and see what authority score comes up. If you’re a link magnet, it could be interesting.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he’s the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he’s likely on a beach somewhere doing absolutely nothing.