Lee Odden

TV Guide Online Video Search

When I was at the Search Insider Summit a few weeks ago, there was a panel on video search optimization. One of the panel participants was Christy Tanner from TV Guide. It was interesting to learn about how most video search works and that there is a distinction between video hosted search and video search. The latter uses thumbnails and meta data for videos and points to wherever the actual videos are hosted.

TV Guide now offers an online video guide that distinguishes itself from other online video search by focusing on professionally produced video content such as, movie trailers, TV shows, news clips, previews and programs across all genres and networks. Without consumer generated content, the TV Guide video search site makes it easier to find popular TV programming.

As I mentioned above. this video search site does not host the actual videos like YouTube, it hosts thumbnails and additional data about the videos along with links to the source, which in many cases happens to be ABC.

My 6 year TV hiatus is slowly coming to an end as more and more TV programming becomes available online.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.