TopRank Online Marketing

Archive for June, 2007


Lee Odden

TopRank Team at the Lake

Lee Odden on Jun 29th, 2007     Online Marketing, TopRank Agency News

One of the cool things about working for TopRank is that during the summer, we operate on “summer hours”, which means the Friday work day ends (supposed to) at noon. Most of our team takes advantage of this but it’s pretty common to see the Account Managers sticking around a bit longer. I guess we’ll need to work on that. :)

We also hold an all hands meeting every two weeks to do in-house training, discuss certain strategic information and for Account Teams to report on clients and demonstrate new tactics. We hold these meetings at our office on Lake Minnetonka but today we’re starting a tradition and having the bi-weekly meeting literally ON the lake.

Lee Odden

Friday Links 072907

Lee Odden on Jun 29th, 2007     Marketing Industry News, Online Marketing

iContact, formerly IntelliContact, secures $5.35 million in funding. iContact is a tool to create, send, and track email newsletters, surveys, and RSS feeds. Congratulations Ryan Allis!

Louise Rijk posts a great article on Social Media Marketing over at the Yahoo Publisher Network blog.

Todd Malicoat is at it again with 8 Simple Rules for Social Media Marketing in Business to Business Markets.

Gord Hotchkiss shares more wisdom in his Search Engine Land column with a post on, “The Slums of Search“. I think it’s safe to say you can count on one hand (after a serious shark bite) the number of people in our industry with Gord’s level of understanding about search engines and searchers.

Upcoming Search Engine Strategies events include:

Lee Odden

Search Marketing Blogs Update 072907

Lee Odden on Jun 29th, 2007     BIGLIST SEM Blogs, Online Marketing

SEO Blogs

I know you’ve been waiting all week to see how there could possibly be more SEO and SEM blogs that haven’t been added to the BIGLIST yet. Please have faith dear reader, for this week we have a nice collection of Logical Gypsy Banditos from Google Webmaster Help Rambling and Pushing us Online.

  • PushONline Marketing – Great blog from the UK doing the full social media thing: images, videos, MySpace and some nods to Twitter. Not without a dose of good humor, check out the videos, “Number One on the Google”, or even better, “Bitch Got Wide Feed”. Brilliant.
  • Google Webmasters Help FAQ – Alan Doherty, John Honeck, John Mueller, Richard Hearne and Sebastian write this unofficial Google Webmasters Help Forum blog drawing attention to the many, many questions and answers that get posted.
Lee Odden

Yahoo Panama Recent Upgrades

Lee Odden on Jun 28th, 2007     Marketing Industry News, Online Marketing, Search Marketing, Yahoo

Yahoo Panama is on the upgrade path today with several new features to help advertisers streamline account management:

Move/copy keywords: You can now move and copy keywords from one ad group to another without doing the copy/paste/delete thing. On the Ad Group page under the “Campaigns” tab, you’ll now see a “Move” button which will allow you to move or copy keywords from one ad group to another ad group.” Note that there is still a 1000 keyword limit per ad group.

Streamline keyword selector tool: Yahoo now provides an estimate of the monthly searches on each keyword suggested. This provides more detailed information on the traffic that this keyword may be able to generate. As before, you can select the keywords you wish to add by clicking the box next to the suggestions and clicking “Add Keywords.”

Lee Odden

Reader Poll: Best Blog Content

Lee Odden on Jun 28th, 2007     Blogging, Online Marketing, Reader Polls

reader poll

If you’re a regular reader of Online Marketing Blog, you’ll know we like to tweak things on a pretty regular basis. I send such refinement requests to Thomas, my blogmaster, just about every day. “Make this bigger, make that smaller, add xyz plug-in or check on something with our host VISI”. I’m sure it’s annoying but it’s what he gets paid for. :)

Like many bloggers I look at stats pretty often and since we started using the most recent version of Google Analytics, I’ve been able to get a better handle on what kind of content generates the most interest (and inquiries) as well as traffic sources, etc. In fact, I just checked this morning and see for April to June 28, 2007 the 5 most popular resource pages (in terms of traffic) were:

Lee Odden

Optimize FeedBurner Emails

Lee Odden on Jun 28th, 2007     Blogging

One nice option that FeedBurner offers is the ability to send out blog updates via email. This is a vital option as there are many more people that understand email but don’t understand feeds.

Just turning on email subscriptions is a good start. Customizing the email that goes out is even better. FeedBurner allows you to edit the subject, fonts, sizes, colors, message and add your own logo. There are really only a few options, but you can better brand your emails with the options available.

To customize your FeedBurner emails, log into your FeedBurner account and click on your feed. Then click on the Publicize tab and then Email Subscriptions in the left column. If this option is not activated, do so now.

Lee Odden

New Marketing Sherpa SEM Benchmark Survey

Lee Odden on Jun 28th, 2007     Marketing Industry News, Online Marketing

Marketing Sherpa is running their 4th annual survey for the next Search Engine Marketing Benchmark report. Last year over 3,000 marketers took the survey on Pay Per Click and search engine optimization tactics and practices. This year’s survey is only 13 questions and takes just a few minutes to complete.

Questions are heavily focused towards pay per click but also ask respondents to rate emerging tactics such as social search, blogs and pay per call. Examples of this year’s survey questions:

“When looking for ways to increase conversion, please describe the ROI of the following tactics:”

  • Behavioral targeting
  • Demographic targeting
  • Contextual targeting
  • Dayparting
  • Weekparting
  • Seasonal trends

“How important are the following challenges to the search marketing efforts of your clients?”

Lee Odden

Searchonomics and Future of Search

Lee Odden on Jun 27th, 2007     Google, Marketing Industry News, Online Marketing

Jeremiah Owyang did some blogging of the Searchonomics conference today and captured some great info from Marissa Mayer’s keynote. Looking at a list of speakers for this event is like a who’s who of silicon valley and web 2.0 fame.
From Jeremiah’s post it looks like Google is counting on gadgets as a new advertising channel. It’s all very interesting.

He has notes on other Google initiatives as well, including:  Language Translator “Clear”, Google Book Search, Images and Video, Speech Recognition empowers Video Search, Universal Search, Mobile Search, Maps and Local, Google APIs, Gears, Gadgets, iGoogle and Gadgets Ventures.

Take a read for yourself.

Lee Odden

Four SEM Industry Rants

Lee Odden on Jun 27th, 2007     Online Marketing, Rant

It’s pretty much an understatement to say search marketing is an interesting business. In fact, some of the most creative yet technical, entrepreneurial and lateral thinking individuals you’ll ever meet work in this field. At the same time, there are cases where showmanship and hype can overwhelm real substance and certain behaviors get annoying.

Understand, this very much a rant post and most rants do little for the reader and a lot for the writer. It’s all about me you know. :) However, if this one sheds light or more likely, entertains, then it’s a win win.

Lee Odden

Future of Online PR and Reputation Management

Lee Odden on Jun 26th, 2007     Online Marketing, Online PR, Public Relations, Social Media

For this post I am using for inspiration (with attribution) a recent post headline from Steve Rubel, “The Future of PR is Participation, Not Pitching“. As with most “this tactic is dead” posts, I think the reality is that while pitching the media as we know it today is in decline, it will always provide value as a method of communicating story ideas to journalists. It’s the method or technology that will change such as pitching with Del.icio.us or RSS rather than a phone call.

After speaking about various aspects of marketing and PR through social media at a search marketing, public relations and a direct marketing conference in the past 2 months, I can see there’s no doubt the “participatory web” is hot on the minds of many company marketers, agencies and vendors that serve this market.

Lee Odden

Winner Best Keyword Research Tool

Lee Odden on Jun 25th, 2007     Keyword Research, Online Marketing

poll_winner.png
The poll is closed and the results are in with 154 votes for the most recent TopRank OMB Reader Poll: Best Keyword Research Tools. The two long standing tools of choice for many search marketers, Keyword Discovery and Wordtracker, battled it out and in the end, tied.

What surprised me was how popular the old Overture tool continues to be despite not being updated since January 2007. Perhaps that should spell an opportunity for Yahoo to somehow use the url for a new and improved keyword tool with ads for Panama on it.

Lee Odden

BloggerDeisgn 1st Birthday & Theme Refresh

Lee Odden on Jun 25th, 2007     Blogging

BloggerDesign LogoIt’s been about one year since BloggerDesign launched and today we are celebrating with a brand new design & logo.

The new design is aimed at showcasing the content and cleaning up the interface a bit. This is especially noticeable on individual post pages. Overall we’ve gone from a three column to a two column design and have added more options in the same, if not less, space.

Design is always fun in the fact that getting all browsers to show the same thing isn’t that easy. However, the only area I’m seeing minor issues in is IE6 which only about 15% of the visitors use. I’ll continue to dig into IE6′s issues, but since it wasn’t a big one, I wasn’t going to hold up the launch.

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