Comments on: SEO 2.0 – Digital Asset Optimization http://www.toprankblog.com/2007/06/digital-asset-optimization/ Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Sat, 20 Mar 2010 19:33:21 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: DPAC II: Digital Asset Optimization for Publishers | Online Marketing Blog http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-492743 DPAC II: Digital Asset Optimization for Publishers | Online Marketing Blog Wed, 29 Oct 2008 12:03:41 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-492743 [...] Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO? [...] [...] Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO? [...]

]]> By: Quo Vadis: SEO Has 5 Futures | SEOptimise http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-466048 Quo Vadis: SEO Has 5 Futures | SEOptimise Thu, 18 Sep 2008 10:37:19 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-466048 [...] 2.0 SEO 2.0 has almost gone main stream when Lee Odden coined it’s most popular definition of “digital asset optimization” in 2007. Others have come up with numerous other definitions. Then the talk of the town kind of [...] [...] 2.0 SEO 2.0 has almost gone main stream when Lee Odden coined it’s most popular definition of “digital asset optimization” in 2007. Others have come up with numerous other definitions. Then the talk of the town kind of [...]

]]> By: DAOxpert http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-429458 DAOxpert Thu, 03 Jul 2008 16:10:50 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-429458 It amazes me that this story is already over a year old and most professional SEO's still haven't picked up on this. Being able to efficiently optimize a client's multimedia assets will soon be standard and commonplace. Too many educational pdf's, podcasts, powerpoint presentations and documents floating around in limbo not being able to be found by most web searchers. Digital Asset Optimization is here and should be recognized as a discipline of SEO. It amazes me that this story is already over a year old and most professional SEO’s still haven’t picked up on this. Being able to efficiently optimize a client’s multimedia assets will soon be standard and commonplace. Too many educational pdf’s, podcasts, powerpoint presentations and documents floating around in limbo not being able to be found by most web searchers. Digital Asset Optimization is here and should be recognized as a discipline of SEO.

]]> By: Digital Asset Optimization - Evolved Search Engine Optimization | Online Marketing Blog http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-417813 Digital Asset Optimization - Evolved Search Engine Optimization | Online Marketing Blog Tue, 03 Jun 2008 13:13:15 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-417813 [...] these changes come opportunities whether they are consumer, search engine or marketing driven. “Digital Asset Optimization” refers to the practice of taking inventory of a company’s marketable, digital assets and [...] [...] these changes come opportunities whether they are consumer, search engine or marketing driven. “Digital Asset Optimization” refers to the practice of taking inventory of a company’s marketable, digital assets and [...]

]]> By: Yes, SEO is Changing - But It Has a Bright Future http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-405010 Yes, SEO is Changing - But It Has a Bright Future Fri, 09 May 2008 11:01:18 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-405010 [...] the top SEO’s now are getting heavily involved with social media, reputation management, and digital asset optimization. On-page factors and link building may become less important in the future, but that doesn’t [...] [...] the top SEO’s now are getting heavily involved with social media, reputation management, and digital asset optimization. On-page factors and link building may become less important in the future, but that doesn’t [...]

]]> By: PRSA Digital Impact Conference - Optimizing News Content for Search Engines | Online Marketing Blog http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-396367 PRSA Digital Impact Conference - Optimizing News Content for Search Engines | Online Marketing Blog Tue, 22 Apr 2008 17:11:05 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-396367 [...] first step is to take inventory of the digital assets you have to work with. For PR organizations, that means developing keyword glossaries relevant to [...] [...] first step is to take inventory of the digital assets you have to work with. For PR organizations, that means developing keyword glossaries relevant to [...]

]]> By: Michael Myers|CRUCES: :Internet marketing focusing on search engine marketing, social network marketing and mobile marketing. http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-367928 Michael Myers|CRUCES: :Internet marketing focusing on search engine marketing, social network marketing and mobile marketing. Fri, 14 Mar 2008 16:36:19 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-367928 [...] Odden talked about the increasing atomization of the internet in his post about digital asset optimization and I touched on this in my post The Death of the Homepage. In my opinion, search engine [...] [...] Odden talked about the increasing atomization of the internet in his post about digital asset optimization and I touched on this in my post The Death of the Homepage. In my opinion, search engine [...]

]]> By: Is SEO Last Year’s News? | Cape Cod SEO http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-361463 Is SEO Last Year’s News? | Cape Cod SEO Sat, 01 Mar 2008 03:15:12 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-361463 [...] late 2007, Top Rank Blog also wrote a post on Digital Asset Optimization, which argues that it’s not that SEO will go away, but how we’ve been accustomed to [...] [...] late 2007, Top Rank Blog also wrote a post on Digital Asset Optimization, which argues that it’s not that SEO will go away, but how we’ve been accustomed to [...]

]]> By: Lee Odden http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-226374 Lee Odden Mon, 08 Oct 2007 15:36:07 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-226374 You know how it goes John, marketing tactics just keep recycling themselves. The difference now is that web site owners are nearly forced to participate in a broader online marketing mix rather than chasing loopholes in text based search. You know how it goes John, marketing tactics just keep recycling themselves.

The difference now is that web site owners are nearly forced to participate in a broader online marketing mix rather than chasing loopholes in text based search.

]]> By: john andrews http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-226081 john andrews Mon, 08 Oct 2007 03:42:19 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-226081 Wow... 2001 revisited. Ain't SEO wonderful? The more Google changes, the more SEO remains the same. Wow… 2001 revisited. Ain’t SEO wonderful? The more Google changes, the more SEO remains the same.

]]> By: 5 Ways to Make Google Work Harder for Your Online Marketing Strategy - KoMarketing Associates http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-193992 5 Ways to Make Google Work Harder for Your Online Marketing Strategy - KoMarketing Associates Mon, 27 Aug 2007 13:50:15 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-193992 [...] So companies must ask themselves, “Are you leveraging all of your digital assets to be effectively indexed in across all of Google’s search properties?” Here are six opportunities that website owners need to review and evaluate, and examples of how this information can get seen in traditional search engine results (note that there are 14 different vertical search strategies, but these 6 are most important to our current clients). [...] [...] So companies must ask themselves, “Are you leveraging all of your digital assets to be effectively indexed in across all of Google’s search properties?” Here are six opportunities that website owners need to review and evaluate, and examples of how this information can get seen in traditional search engine results (note that there are 14 different vertical search strategies, but these 6 are most important to our current clients). [...]

]]> By: Humbled SEO Warriors: Search is Universal. Blended Verticals Tower | aimClearBlog » aimClear Search Marketing Blog http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-188265 Humbled SEO Warriors: Search is Universal. Blended Verticals Tower | aimClearBlog » aimClear Search Marketing Blog Mon, 20 Aug 2007 20:19:31 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-188265 [...] This is huge challenge for marketers because the search cheese has moved in ways never really experienced in the past. Google is the gigantic game-changer again. If you’re lucky enough you have digital assets in an area like video, recurrent content, graphics, blogs, news, and other worthy universal spider bait…great. He noted that many companies are naturally rich in certain digital assets.  [...] [...] This is huge challenge for marketers because the search cheese has moved in ways never really experienced in the past. Google is the gigantic game-changer again. If you’re lucky enough you have digital assets in an area like video, recurrent content, graphics, blogs, news, and other worthy universal spider bait…great. He noted that many companies are naturally rich in certain digital assets.  [...]

]]> By: SEO 2.0 | Top 10 SEO 2.0 Definitions http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-169780 SEO 2.0 | Top 10 SEO 2.0 Definitions Tue, 24 Jul 2007 09:34:04 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-169780 [...] 3. Lee Odden (TopRank Blog): Holistic approach, “Digital Asset Optimization” http://www.toprankblog.com/2007/06/digital-asset-optimization/ Lee Odden claims that in the future only a holistic approach that encompasses all digital media and the ability to make it crawlable and thus findable will allow to be noticed in a personalized search world. He calls his approach therefor “Digital Asset Optimization” as the value of text alone andconventional SEO wisdom will diminish. [...] [...] 3. Lee Odden (TopRank Blog): Holistic approach, “Digital Asset Optimization” http://www.toprankblog.com/2007/06/digital-asset-optimization/ Lee Odden claims that in the future only a holistic approach that encompasses all digital media and the ability to make it crawlable and thus findable will allow to be noticed in a personalized search world. He calls his approach therefor “Digital Asset Optimization” as the value of text alone andconventional SEO wisdom will diminish. [...]

]]> By: Dragan Varagic Blog » Integrated SEO Approach (SEO 2.0) - The Issue for Marketing Operations Management http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-148872 Dragan Varagic Blog » Integrated SEO Approach (SEO 2.0) - The Issue for Marketing Operations Management Mon, 18 Jun 2007 19:35:52 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-148872 [...] Google Universal Search will change the SEO market landscape, and SEO activities has to be spread to variety of digital assets, as it is said by Lee Odden on Online Marketing Blog. I recommend to read the very detailed article about implications of Google Universal Search from Danny Sullivan. [...] [...] Google Universal Search will change the SEO market landscape, and SEO activities has to be spread to variety of digital assets, as it is said by Lee Odden on Online Marketing Blog. I recommend to read the very detailed article about implications of Google Universal Search from Danny Sullivan. [...]

]]> By: Vido http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-147364 Vido Sat, 16 Jun 2007 16:15:30 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-147364 Suchmaschinenoptimierung, you can find some great tools for seo here: http://tools.seobook.com/ Suchmaschinenoptimierung, you can find some great tools for seo here: http://tools.seobook.com/

]]> By: This Week In SEO - 6/15/07 - TheVanBlog http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146981 This Week In SEO - 6/15/07 - TheVanBlog Sat, 16 Jun 2007 02:03:40 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146981 [...] SEO 2.0 - Digital Asset Optimization [...] [...] SEO 2.0 – Digital Asset Optimization [...]

]]> By: Leverage Web 2.0 » Blog Archive » Digital Asset Optimization http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146717 Leverage Web 2.0 » Blog Archive » Digital Asset Optimization Fri, 15 Jun 2007 16:24:55 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146717 [...] I came across this article today from the Online Marketing Blog, SEO 2.0, Digital Asset Optimization. I haven’t seen much or anything on this term yet, so it caught my attention. It points to the fact that search engines are now finding ways to search content in the various kinds of documents and ways/places that we post material online — video, photo, social media, etc. [...] [...] I came across this article today from the Online Marketing Blog, SEO 2.0, Digital Asset Optimization. I haven’t seen much or anything on this term yet, so it caught my attention. It points to the fact that search engines are now finding ways to search content in the various kinds of documents and ways/places that we post material online — video, photo, social media, etc. [...]

]]> By: Chimpy789 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146300 Chimpy789 Fri, 15 Jun 2007 01:32:42 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146300 This will be especially true if and when Google decides to implement an SERP comparable to the organization and depth that the new ASK3D has. This will be especially true if and when Google decides to implement an SERP comparable to the organization and depth that the new ASK3D has.

]]> By: Suchmaschinenoptimierung http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146248 Suchmaschinenoptimierung Fri, 15 Jun 2007 00:14:58 +0000 http://www.toprankblog.com/2007/06/digital-asset-optimization/#comment-146248 Can somebody tell me where i can get a „realtime“ backlink check for free for the SEO Results? I have the problem that every backlink checker in the Search Engines gives a different result – sometimes more than 500 + or -. Do you also know which is the best backlinck checker in web for an SEO beginner? Thank you for your answer and greetings. Can somebody tell me where i can get a „realtime“ backlink check for free for the SEO Results?
I have the problem that every backlink checker in the Search Engines gives a different result – sometimes more than 500 + or -.
Do you also know which is the best backlinck checker in web for an SEO beginner?
Thank you for your answer and greetings.

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