Lee Odden

Domain Name Integrity for Blogs and RSS URLs

Lee Odden     Online Marketing, RSS


We started Online Marketing Blog in December 2003 using Blogger and the feed was run through Feedburner. Recently we had that old RSS feed redirected to the current blog running on WordPress. This redirection through Feedburner of the old feed to the new feed only works for 30 days and then the old feed dies.

Just in case there are some long time Online Marketing Blog RSS subscribers from 2003-2004 that have not updated which RSS feed they subscribe to, be sure to use:


This is yet another example of why you should use your own domain name for both the blog and the RSS feed from day one. Doing so gives you control over whether you want to change hosting or blogging software platforms in a way that is fairly transparent to readers. Otherwise, you’re stuck doing what we have to do here, and ask readers to make the change instead of the change happening in the background.

Fortunately, Feedburner offers a service that allows you to use your own domain name with their RSS feed publishing service which we’ll be moving to once we publish our new blog design.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.