Lee Odden

Inbox SEM News Roundup 060507

Search Engine Watch: Leveraging big business assets for better SEO visibility. Aaron Shear does a good job of summarizing how some of the unique qualities of big company web sites can be leveraged for search optimization. I can attest that big company SEO is a very different animal involving a whole different set of communication requirements not often involved with small company web marketing projects.

New York Times: Google keeps tweaking it’s search engine. (may require login) This isn’t news to search marketers, but certainly opened some eyes on the consumer side. Actually, allowing a reporter to sit in on Google’s spam thwarting meetings is pretty interesting and I think it’s good for consumers as well as search marketers to understand what kinds of resources Google is putting into place to improve the quality of search results.

iMedia Connection: What kills a social media campaign. B.L. Ochman gives a great set of case studies on how Ford, Walmart, Microsoft, Sony and in the past, Dell have embarrasingly stumbled in their blogging and social media efforts. Interestingly, in the case of Walmart and Microsoft, it was with the assistance from Edelman. It’s not all negative though, as B.L. gives some thoughts of hope through the efforts of Lego and Netflix and this advice: “Hand your customers your brand. Shut up and listen. Make changes that exceed expectations.”

Search Engine Land: Search Marketing Expo Day One Recap. You & A with Matt Cutts, Duplicate Content Summit, Paid Search and Tricky Issues, SEO meet SMM, Personalized Search, Keynotes and links to other coverage of SMX on the web. The feedback I’ve been hearing about SMX Advanced is that it’s not all that advanced, but more so that SES, particularly with the Q and A sessions. That makes sense, because if you attract a more advanced crowd, the dialogues (and networking) will carry the benefit of all that deep experience.

Chief Marketer: Google’s new search: Universal and far from remote. Brian Quinton gives a good run down of the changes that have come with Google’s Universal Search and their implications for search marketers. Attention must be paid to vertical and specialized search now that data is brought into the home page of search results from a variety of sources and not primarily text documents.

Search Marketing Standard: Optimizing your video pages in 10 easy steps. This tactical article is a great example of the bang up job SMS has been doing the past year. Andrey Milyan provides practical tips for getting more play out of your web pages containing video and gives examples to boot.

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.