Am glad you all liked the post, I wasn’t sure about putting it out there, but why not?

I spoofs the truth not to sell someone but it seems to be the easier answer. Instead of explaining out every detail of the project.

“Starting out in the search marketing business, leads for new projects are coveted, precious things. (Think Tommy Boy). ”

Specifically the tommy boy part. Why, you ask. Because it shows we think similar, we can draw on similar references and more than likely I will relate to more of your posts in the future because I know you have a similar frame of reference, all because of this small, almost insignificant, link to a movie. You didn’t even say if you liked it, but it doesn’t matter. The post became personal at that one line.

This really brings up a point, most bloggers that have a great reader base make references like these all the time. It draws us in.

Anyway, great post, I feel the same way about lot of what you are saying and it’s not just in SEO/SEM, like you where saying. I could go on, but it’s not my blog.

In an industry with so many slippery undefinables its inevitable that slippery undefinable characters will slip through and make capital as a result. Which of course suits the search engines fine as it adds credence to that view that SEO is about slippery snake oil salesmen.