Archives for June 2007

Search Marketing Blogs Update 061507

SEO Blogs

There are only two blogs to add to this week’s update of the BIGLIST of search engine marketing blogs.

  • Search Marketing Expo Blog – Danny Sullivan’s new conference series has a blog with a nice group photo and roundup of conference coverage from the first SMX event in Seattle.
  • Cam Balzer’s Web-Cite – Cam Balzer from DoubleClick Performics, a recent Google acquisition, writes about and “cites” topics and items of interest, many related to search marketing and web 2.0.

Recently, Larry Chase tasked me with writing a review of the top search marketing blogs for his newsletter, Web Digest for Marketers. This was a much harder task than I thought. The writing about each SEO or SEM blog was easy. Deciding which blogs to pick was not.

SEO 2.0 – Digital Asset Optimization

Digital Asset Optimization: The future for keyword optimization of content and media for search.

At the past two conferences I’ve spoken at, Search Insider Summit and Media Relations Summit, one of the popular topics that has been floating around the after session meet-ups and dinner conversations concerns the changing nature of search optimization. Some speculate SEO is on the way out. Others say social media is the new SEO.

Whatever the speculation, companies need to figure out how to best adjust their search marketing strategies to maintain a competitive advantage. One way to do that is to focus the right proportion of effort on standard text optimization as well as the optimization and promotion of all other digital assets.

Technorati Graphs and Charts

technorati-graph.gif

Just a quick post this am about one of the common questions that came up during Media Relations Summit. It was a question about how to now find the Technorati graphs that show incoming links. I guess a lot of people don’t trust or feel comfortable with Technorati’s “Authority Score” which is a bit like the Google Page Rank score given in the Google tool bar.

The way to generate a graph of inbound links to a particular blog, is to use the following URL where you replace “www.blogaddress.com” with the blog URL you’re interested in:

http://www.technorati.com/chartimg?q=www.blogaddress.com
&days=60&width=420&height=200&type=url
(url is broken to 2 lines)

For example, to create the graph image above, I used the following URL:
http://www.technorati.com/chartimg?q=www.toprankblog.com
&days=180&width=420&height=200&type=url
(url is broken to 2 lines)

Media Relations Summit D.C. Day One

Welcome to Media Relations Summit 2007

Monday was a bit of a late start for me to the conference but I went all caught up with emails, which is a good thing. I heard Juan Williams’ keynote was excellent and the good news is Sally Falkow blogged it.

I caught the tail end of Katie Paine’s blogs and social media measurement session and as always, she provided an abundance of information on all the things you can measure in the tricky space of social media. I know many search marketers will read that last sentence and think, “What’s tricky? Measure traffic and conversions!” which I can certainly relate to.

Performancing Metrics Rises From The Dead

I’m constantly looking for a nice, quick and easy blog stats. Google Analytics is a great program, but it’s a bit complex for my daily checks. I’ve tried quite a few and recently Performancing Metrics came back online. It’s not really a new service, but it is a great step forward.

Performancing Logo

Performancing Metrics now uses Clicky stats as its core. It wasn’t built from the ground up, but rather re-branded. I’m not sure what it offers as unique, but regardless, it’s still a nice stats program with the promises of unique features yet to come.

So what makes Performancing Metrics different? Well it’s more about what is happening now then rather aggregating data. It’s great for seeing what’s happening today, but not great for finding out what happened over the past month.

What is Your Measure of Success

Have you been in the search marketing business for more than a few years? I am curious what your measures of success as a business are?

For some, it’ notoriety. It’s the pomp and circumstance of celebrity within their industry that gives them something to hang their hat on.

For others, it’s respect from their peers and certainly contributions to the growth of an industry are also perceived as indication of a company’s success. There’s also no arguing that financial success is an unmistakable yardstick from which to measure any businesses’ success.

Leveraging Social Media and SEO for Public Relations

media-relations-summit-2007.gif

Coming up very quickly next week is the Media Relations Summit in Washington D.C. and I’ll be bringing one of our account managers, Mike Yanke, who works with many of our public relations clients to learn from some of the best and brightest in the PR and media relations industry.

I’ll be joining fellow SEO/social media/PR practitioners Jamie O’Donnell and Sally Falkow, who are both flying in from California, in a session called “Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach”. I’m speculating that Greg Jarboe is on yet another exotic island vacation. 🙂

In this session we’ll be providing both high level and practical insight into how public relations practitioners can and should leverage social media and search engine optimization to extend their reach and media relations effectiveness. Here’s the official session description:

Search Marketing Blogs Update 060807

SEO Blogs

Another fine harvest of search engine marketing blogs this week with some chicks, some Danish and ClearSaleing.

  • SEO Chicks – Julie Joyce, Lisa Ditlefsen and Anita Chaperon are women, or as they prefer to be called, “chicks” who know SEO and PPC. They decided after a few beers during a London conference that it was time to get some female attitude into the SEO & SEM blogosphere and here they are with lots of great photos from the recent SMX conference.
  • TwentySix2 Marketing Blog – Katy Orell and John Waddy of TewntySix2 have joined the search marketing blogosphere offering a nice mix of tips, tactics and industry commentary.

Reader Poll: What’s Bugging You About Search Marketing?

reader poll

A great thing about this business is that it’s pretty difficult to get boring. The industry is in a state of constant change and the roles of marketers and what they need to do to serve clients also changes. There’s a lot to think about so Online Marketing Blog is curious, what’s on your mind:

What is your biggest current concern related to search marketing?

  • Disinformation, Rumors, Divisions, That Sort of Thing (26%, 17 Votes)
  • Google Getting Too Big (15%, 10 Votes)
  • Click Fraud (11%, 7 Votes)
  • Staying Current With Search Marketing (11%, 7 Votes)
  • How to Leverage Social Media (9%, 6 Votes)
  • Duplicate Content (8%, 5 Votes)
  • Staffing, Training, Retaining Search Marketers (5%, 3 Votes)

Kevin Ryan to Direct Content at Search Engine Strategies and SEW

Incisive Media announced this morning that Kevin Ryan, formerly CEO of Kinetic Results and one of my favorite columnists at iMedia Connection, will be joining Incisive Media as VP, Global Content Director, Search Engine Watch and Search Engine Strategies. Kevin also made a post on the Search Engine Watch blog.

In essence, Kevin is filling the giant shoes that Danny Sullivan left and that’s a very, very tall order. Danny has made nothing less than groundbreaking progress in a very short amount of time with Search Engine Land and from all accounts, the SMX conference.

I would be curious to hear from Kevin how he’ll address the inevitable comparisons and also what his plans are. How will he approach content strategy for the SES conferences and the SEW site? Whatever the answers, many eyes will be on him both internally at Incisive as well as the search marketing industry.

Inbox SEM News Roundup 060507

Search Engine Watch: Leveraging big business assets for better SEO visibility. Aaron Shear does a good job of summarizing how some of the unique qualities of big company web sites can be leveraged for search optimization. I can attest that big company SEO is a very different animal involving a whole different set of communication requirements not often involved with small company web marketing projects.

New York Times: Google keeps tweaking it’s search engine. (may require login) This isn’t news to search marketers, but certainly opened some eyes on the consumer side. Actually, allowing a reporter to sit in on Google’s spam thwarting meetings is pretty interesting and I think it’s good for consumers as well as search marketers to understand what kinds of resources Google is putting into place to improve the quality of search results.

Feed Optimization Tip: Don’t Forget the FeedFlare

FeedFlareFeedBurner is the only service (that I know of) that will re-publish a blogs feed in order to get feed stats. Being such a great service, many users use it only to figure out how many readers their blogs have. However, FeedFlare is a great addition to any FeedBurner feed as it builds interaction and social media links into each post.

FeedFlare allows publishers to easily build “interactivity” into the content they create, making it simple for subscribers to tag, email or share their content with others. Publishers can include a variety of services including a live display of the number of comments to each post, the ability to email the author directly and show the number of blogs that link to their item.