Lee Odden

Technorati Graphs and Charts


Just a quick post this am about one of the common questions that came up during Media Relations Summit. It was a question about how to now find the Technorati graphs that show incoming links. I guess a lot of people don’t trust or feel comfortable with Technorati’s “Authority Score” which is a bit like the Google Page Rank score given in the Google tool bar.

The way to generate a graph of inbound links to a particular blog, is to use the following URL where you replace “www.blogaddress.com” with the blog URL you’re interested in:

(url is broken to 2 lines)

For example, to create the graph image above, I used the following URL:
(url is broken to 2 lines)

Another interesting Technorati charting tool shows phrase use in blog posts over time:

Here’s an example using my name:

You can also find out what specific blog posts are linking to a blog by typing in a blog url in the “blogs only” Technorati search:

Here’s an example using Online Marketing Blog: http://search.technorati.com/toprankblog.com
Then you can sort by Freshness or Authority

Of course you can also find out what sites (blogs and web pages/sites) link to a blog by using the Yahoo Site Explorer tool

Here’s an example to check how many links there are to Online Marketing Blog:
(url is broken to 2 lines)
You can check links to a whole domain or just to a specific page.

As more and more company marketing and PR teams realize the value of blogs as communication and advertising tools, there will be an increased need to find ways to better qualify which blogs have influence and reach from those that do not.

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he’s the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he’s likely on a beach somewhere doing absolutely nothing.